Global design platform Canva acquires two word class European innovators: Kaleido AI & Smartmockups

Online design platform Canva has achieved another milestone today after announcing a strategic investment into its vibrant apps ecosystem through the acquisition of two innovative European startups: Kaleido.ai, a leading visual AI platform (Austria) and Smartmockups, a realistic product mockup generator (Czech Republic). Together, the companies will capitalize on the significant global reach of Canva’s…

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Does “word of mouth” marketing work in app market?

We've developed an app and currently relying on word-of-mouth approach. Does anyone have an experience with this way of marketing? Our app is something that people would continue to use for a long time to manage their videos. Because of that, we believe a slow-pacing launch is better to stabilize our system than having a big launch-day campaign. Would this be the right choice?

tl;dr. Have you ever seen a successful app that did not do a big marketing?

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Nigeria’s foreign reserves hit $36.57 billion; Emefiele keeps his word on defending the naira – Nairametrics

Nigeria’s foreign reserves hit $ 36.57 billion; Emefiele keeps his word on defending the naira  Nairametrics
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