Curtsy, a clothing resale app and competitor to recently IPO’d Poshmark, announced today it has raised $ 11 million in Series A funding for its startup focused on the Gen Z market. The app, which evolved out of an earlier effort for renting dresses, now allows women to list their clothes, shoes and accessories for resale, while also reducing many of the frictions involved with the typical resale process.
The new round was led by Index Ventures, and included participation from Y Combinator, prior investors FJ Labs and 1984 Ventures, and angel investor Josh Breinlinger (who left Jackson Square Ventures to start his own fund).
To date, Curtsy has raised $ 14.5 million, including over two prior rounds, which also included investors CRV, SV Angel, Kevin Durant, Priscilla Scala and other angels.
Like other online clothing resale businesses, Curtsy aims to address the needs of a younger generation of consumers who are looking for a more sustainable alternative when shopping for clothing. Instead of constantly buying new, many Gen Z consumers will rotate their wardrobes over time, often by leveraging resale apps.
However, the current process for listing your own clothes on resale apps can be time-consuming. A recent report by Wired, for example, detailed how many women were spinning their wheels engaging with Poshmark in the hopes of making money from their closets, to little avail. The Poshmark sellers complained they had to do more than just list, sell, package and ship their items — they also had to participate in the community in order to have their items discovered.
Curtsy has an entirely different take. It wants to make it easier and faster for casual sellers to list items by reducing the amount of work involved to sell. It also doesn’t matter how many followers a seller has, which makes its marketplace more welcoming to first-time sellers.
“The big gap in the market is really for casual sellers — people who are not interested in selling professionally,” explains Curtsy CEO David Oates. “In pretty much every other app that you’ve heard about, pro sellers really crowd out everyday women. Part of that is the friction of the whole process,” he says.
On Curtsy, the listing process is far more streamlined.
The app uses a combination of machine learning and human review to help the sellers merchandise their items, which increase their chances of selling. When sellers first list their item in the app, Curtsy will recommend a price, then fill in details like the brand, category, subcategory, shipping weight and the suggested selling price, using machine learning systems training on the previous items sold on its marketplace. Human review fixes any errors in that process.
Also before items are posted, Curtsy improves and crops the images, as well as fixes any other issues with the listing, and moderates listings for spam. This process helps to standardize the listings on the app across all sellers, giving everyone a fair shot at having their items discovered and purchased.
Another unique feature is how Curtsy caters to the Gen Z to young Millennial user base (ages 15-30), who are often without shipping supplies or even a printer for producing a shipping label.
First-time sellers receive a free starter kit with Curtsy-branded supplies for packaging their items at home, like poly mailers in multiple sizes. As they need more supplies, the cost of those is built into the selling flow, so you don’t have to explicitly pay for it — it’s just deducted from your earnings. Curtsy also helps sellers to schedule a free USPS pickup to save a trip to the post office, and it will even send sellers a shipping label, if need be.
“One of the things we realized quickly is Gen Z does not really have printers. So we actually have a label service and we’ll send you the label in the mail for free from centers across the country,” says Oates.
Later, when a buyer of an item purchased from Curtsy is ready to resell it, they can do so with one tap — they don’t have to photograph it and describe it again. This also speeds up the selling process.
Overall, the use of technology, outsourced teams who improve listings and extra features like supplies and labels can be expensive. But Curtsy believes the end result is that they can bring more casual sellers to the resale market.
“Whatever costs we have, they should be in service of increased liquidity, so we can grow faster and add more people,” Oates says. “In case of the label service, those are people who otherwise wouldn’t be able to participate in selling online. There’s no other app that would allow them to sell without a printer.”
This system, so far, appears to be working. Curtsy now has several hundred thousand people who buy and sell on its iOS-only app, with an average transaction rates of three items bought or sold per month. When the new round closed late in 2020, the company was reporting a $ 25 million GMV revenue run rate, and average monthly growth of around 30%. Today, Curtsy generates revenue by taking a 20% commission on sales (or $ 3 for items under $ 15).
The team, until recently, was only five people — including co-founders David Oates, William Ault, Clara Agnes Ault and Eli Allen, plus a contract workforce. With the Series A, Curtsy will be expanding, specifically by investing in new roles within product and marketing to help it scale. It will also be focused on developing an Android version of its app in the first quarter of 2021 and further building out its web presence.
“Never before have we seen such a strong overlap between buyers and sellers on a consumer-to-consumer marketplace,” said Damir Becirovic of Index Ventures, about the firm’s investment. “We believe the incredible love for Curtsy is indicative of a large marketplace in the making,” he added.
As you step into the role of entrepreneur, you’re going to learn countless lessons along the way. Fortunately, many have been where you are, and there are numerous resources you can use to help learn those lessons—you don’t have to learn every lesson the hard way! Get the advice and know-how you need to start your business and move it forward ahead of time from those who have gone before you.
Check out these 10 valuable resources to grow your skills as a new entrepreneur and implement the correct strategies and processes from the start.
- A comprehensive guide to grants for women in business
Get the funding you need to launch your business and cover basic operating costs. This list by SMB Compass covers grants by national organizations like the U.S. Small Business Administration (SBA), as well as private grants by FedEx and Cartier. The right grant can help you kick off your business and open your doors (even if they’re virtual) sooner.
- Best Facebook groups for female entrepreneurs
Social media can be a great tool for community support, questions and advice. The team at Gusto curated six quality Facebook groups for female entrepreneurs. Consider joining a few of these communities to see how they can help you grow your brand. You’ll also find a community forum for women in business right here on StartupNation.
- Ten must-see TED Talks for entrepreneurs
Sometimes you just need a quick podcast or video to inspire you to chase your dream or come up with creative solutions to frustrating problems. When this happens, turn to this list of valuable TED Talks for entrepreneurs. You’ll find case studies about other successful business owners, as well as big-picture discussions about leadership.
- The best places to find and hire freelancers
As a new entrepreneur, you may think every task and project falls on your shoulders. However, delegating is one of the most important skills you can learn as an entrepreneur, like hiring a marketing professional or taking on a virtual personal assistant.
Check out this guide for the best places to find and hire freelancers, featuring some sites you may be familiar with along with other niche websites. And if you’re not yet at a place where you’re considering hiring extra help, bookmark this article for the future!
- Change your mindset in order to build a better business
Being an entrepreneur requires knowledge in many areas of business, including mental health and mindset. Many entrepreneurs, both men and women, fall into the comparison trap, which ultimately hinders your ability to make your business all it can be. This guide provides insights on the many reasons why women often sell themselves short, the mindset shifts you can make, and how to step back into your power so you can run your business with intention and ease.
- The big list of small business tax deductions
As an entrepreneur, it’s important to be on top of your taxes all year long because there’s a lot you can deduct come tax time. However, as a new business owner, this may all be new to you. Use a guide like this one for small business tax deductions to be clear on what you can deduct, how much, and more. Note that having a CPA and bookkeeper is also key to ensuring you’re staying on track with taxes and deducting all that’s available to you.
- The Female Entrepreneur Association
The Female Entrepreneur Association was founded by Carrie Green in 2011 and has more than 650,000 women involved around the world. There are 5,000 private members in The Members’ Club with women building each other up and providing support. Check out this group, along with the podcast, courses and Green’s book, “She Means Business,” to see what valuable information you may learn.
- Find inspiration through books
If you prefer to curl up with a good book to learn and grow professionally, check out StartupNation’s curated list of the best business, thought leadership and startup books here.
There are also a number of national book clubs that are made for small business owners and entrepreneurs. Here’s a list of 10 online book clubs that you can join to learn about entrepreneurship and connect with other female entrepreneurs.
- Free training resources to help you learn from home
Being an entrepreneur means you’re always learning. Check out this list of 10 free resources to for continued learning that will help you prepare to take on new challenges. You can grow your professional skills ranging from digital marketing to coding to graphic design.
- ADAA-reviewed mental health apps
Even the most successful entrepreneurs will have moments of stress, anxiety and even depression. The Anxiety and Depression Association of America provides a list that can help you identify the best mobile apps for mindset, meditation, anxiety and stress. With a great tool right in your pocket, it will be easier to weather those challenging moments and get back to running your business while avoiding burnout.
Find the resources that work for you
Everyone has his or her own secret sauce for success. Some entrepreneurs tap into motivating messages, while others use financial guides and online tutorials to help them learn and grow. Find what works for you and don’t forget to share it—or your own knowledge—with other new female entrepreneurs.
The post 10 Resources for Women Starting a Business in 2021 appeared first on StartupNation.
Entrepreneurship as a women profession might have been a distant dream in the past. But today, things look a lot different than they did a few decades ago.
Today, women entrepreneurs are making it big in the entrepreneurial world. The USA boasts about housing 12.3 million businesses that are owned by women.
But even today, men essentially dominate the world of entrepreneurship.
However, with the positive trend of inclusivity that we witness now, more and more women are making their way into this profession.
But making a mark doesn’t come as easy to women in this world as it does to men. Gender discrimination, prejudices, social stigma, etc., work against women of all ages and backgrounds. And these hurdles only intensify when we bring in intersectional experiences – that is – when race, nationality, and other social categories interweave with one’s gender.
To shed light on women’s problems as entrepreneurs, Women’s Entrepreneurship Day is celebrated on the 19th of November.
But what challenges does women entrepreneurs face and why is hard for a women entrepreneur to succeed in a business venture?
Let’s find out.
Lack of Financial Support
Finance is an essential component to start any business.
Due to existing cultural and gender biases, women find it difficult to secure funding from investors to start a business. A survey reported that only 25% of female entrepreneurs found investors for their business. Furthermore, 8% of these female entrepreneurs received only partial funding. According to a study, there is a $ 1.68 trillion investment gap between startups led by men and women.
Additionally, sexism plays a significant role in how venture capitalists choose what they would fund and what they would not.
Katherine Hays, the co-founder and CEO of Vivoom, claims that while VCs are comfortable investing in what she calls “girl stuff” – like renting dresses and selling baby wipes, they seem to underestimate women when it comes to tech-related startups.
As they cannot wholly rely on outside financing to start a business, they are compelled to fund their ventures. Bootstrap financing forces women to struggle with a tight budget, which essentially restricts growth to some extent.
Initiatives like the Gender Lens Investment Initiative are actively working towards promoting gender lens investing. Gender Lens Investing refers to the practice of investing in women with the sole motive of women empowerment.
Multiple Societal Responsibilities
Women entrepreneurs often find themselves in a dilemma where they have to choose between business and family. This is a typical case of role conflict.
Society demands from women that they be good mothers and good wives. This often pushes women back inside their houses as choosing work over family seems dishonourable to society.
In such cases, the woman’s business takes a back seat.
Entrepreneurship demands time and commitment, but a woman’s familial roles don’t allow her the same. A woman’s earnings from a business reflect how women spend significantly less time on their business than men.
As a result, women earn lesser than men from self-employment.
Another factor is insecurity.
According to a study by HBR, women are less willing to take risks than men, mostly due to societal pressure, prejudice, and perception. As a result, most women prefer jobs over starting their business ventures.
This risk-averse personality poses as a challenge in running a successful business or a startup.
Throughout human history, women have been assigned a status inferior to men in society.
Their capabilities are questioned in the business world, which only bogs their confidence down.
The mindset held by most men in the entrepreneurial world underestimates women. It is often assumed that, as compared to men, women lack regulatory and administrative requirements. They also believe that women cannot develop a business mindset by keeping their emotions aside.
Moreover, when women demonstrate leadership qualities, they are perceived negatively. Some might take them as “bossy”, others might call them “aggressive”. This is because society expects women to behave in a certain way – graceful, polite, obedient. Any behaviour other than that expected from them is looked at as unacceptable. These women, sadly, are considered as undeserving of their respect. All of these factors might result in women losing their confidence.
The patriarchal society doesn’t accept women in leadership roles. To some, working under women is considered disgraceful and simply outrageous.
Lack of Acknowledgment and Networking
Another challenge that women face in the entrepreneurship world is that they often remain unacknowledged, or simply put, the industry does not take them seriously.
This exclusive environment and lack of respect for time and efforts that women put into their businesses often lead to female entrepreneurs doubting themselves. Eventually, it hinders them from reaching their full potential.
Additionally, as a result of this exclusionary environment, women’s business networks are often smaller than men. This results from a fear of judgment, backed by self-doubt which hinders women from openly discussing their businesses, and consequently, missing out on opportunities to get people involved in their businesses.
To tackle this isolation environment, women take the aid of group networking, which are essentially women entrepreneurship groups that provide women with mentors and peers to guide them along with their endeavours.
More and more women are casting off their chains and entering a world dominated by men. Women entrepreneurs like Cher Wang, co-founder, CEO and Chairwoman of HTC and Whitney Wolfe Herd, founder and CEO of Bumble are great examples of women making a mark in the entrepreneurial world.
While it brings us delight to know that women finally realise their potential, it is also integral for society to play its part in encouraging women. There is a need for women’s representation in such leadership roles.
The first step towards this would require the world to move beyond its biases and let women come forth and display their potential. This will inspire more and more girls to unlock their potential and break existing stigmas, eventually clearing the way for more women to transmute their vision into reality.
Go On, Tell Us What You Think!
Did we miss something? Come on! Tell us what you think about our article on women entrepreneur challenges in the comments section.
Over the last month or so, I’ve engaged in 100 conversations with female entrepreneurs on Instagram. I was expecting the conversations to skew toward established entrepreneurs, but I quickly learned that new businesses, started by women and minorities, are on the rise.
And while many reports show that the pandemic has hit women in business particularly hard, the women I was meeting and networking with had, on the contrary, begun their businesses during the pandemic over the last two to six months.
Digging deeper, I discovered that women are flocking to entrepreneurship because they are motivated by a few key factors, and they remain undeterred by the pandemic.
Ditching corporate life
The key factor motivating women to start businesses is a sweeping realization that corporate culture is not designed to support women’s core values. The majority of women I spoke with indicated their lives prior to the pandemic were run by their corporate career, even during their off hours. Months of decompressing from the stress of their careers, working from home and finding balance in their lives revealed they could not return to corporate life.
Cassandra Bae of Cecilia Rose Consulting was working a very demanding job when the pandemic began. She said that because of her day job, she never would have had the emotional and physical bandwidth to start and sustain a company. At the end of the day, any “free time” she had was spent decompressing.
“One day, with no notice, I had had enough. I quit, effective 6 p.m. the same day. I had no future prospects, but I knew that working for this employer wasn’t where I was supposed to be. I started my company shortly after and I couldn’t be happier with my choices,” Bae said.
While this sentiment was true for the majority of women I spoke with, it was especially true for women who are mothers. The growing demands on mothers for homeschooling and online learning due to the pandemic made returning to an office, or even working office hours remotely from home, an impossible option.
Women are starting second (and even third) businesses
In addition to women leaving the corporate arena, many are starting secondary and tertiary businesses. When businesses were deemed non-essential, many business owners had to pivot quickly to meet the changing requirements and began to say “yes” to the other business ideas that had been percolating for them. The pandemic gave existing entrepreneurs a reason to move forward with ideas they’d shelved for years in order to keep cash flowing.
Salon owner Tonya Fairley knew that even if salons were closed in the middle of a pandemic, women still wanted to take care of themselves. To meet this need, she started her latest business, Strandz Hydro-Curlz, a line of vegan, cruelty-free hair products. It was an idea she’d dreamt about for years but couldn’t execute due to the time constraints of running three different storefronts.
When her salon business was deemed “non-essential” and closed for fourth months, she decided it was the perfect time to launch the new branch.
“When I told my clients the idea for Strandz Hydro-Curlz, their support was overwhelming. Sales have increased every month since opening by 33 to 37 percent,” Fairley said.
The pandemic has given many existing entrepreneurs the opportunity to expand into additional business ventures. While starting a new brand may have been impossible for many at the start of this year, the space the pandemic created was the opportunity to build the foundation for secondary and tertiary arms. Now that these business owners have used time during the pandemic to work on the foundational work building these additional businesses, they’re able to handle the day-to-day operations of these new ones, plus their primary businesses.
It’s time to take control
The final motivating factor I witnessed with women who have started businesses during the pandemic is their ability to take ownership and control of their destiny. During the month of April, women accounted for 55 percent of the 20.5 million jobs lost. Women are realizing more and more how the perception of stability and security in corporate jobs is an illusion.
Brooke Marston, co-founder of Cecilia Rose Consulting (and Cassandra Bae’s business partner), had worked in the corporate world for many years and was laid off twice during two of the worst economies.
“It made me realize I can’t rely on a job to be there for me. It’s better if I can take care of myself and have control of the money coming in, and the plan of attack. And if a recession hits, my life doesn’t stop, my finances don’t stop and I’m not at a loss because someone decided they need to cut back to cover their losses. At the end of the day, to most major corporations, you’re always expendable. But when you have your own business, you’re never expendable,” Marston said.
There was already a noticeable shift occurring for women in the workplace, even before the pandemic. Women were moving toward an increased sense of self-responsibility in their careers and the pandemic only added fuel to this fire. The many entrepreneurs I spoke with expressed the need to have the power to create and increase their income without being held back by an employer, not to mention embracing the security that comes from being totally in charge of their own results.
While a significant number of businesses have faced closures this year, many entrepreneurs (both new and existing) have used the pandemic as an opportunity to light up their dreams and accelerate their business plans. Female entrepreneurs across the country have looked at the pandemic as the opportunity they needed to leave their corporate positions and take control of their futures.
If you’ve been thinking about becoming an entrepreneur, now is the perfect time to start. This trend toward embracing your own destiny through business ownership is a trend I predict will continue into 2021, as more and more women (and men) realize the possibilities they have access to in our changing business landscape.
The post How the Pandemic Has Inspired More Women to Start Businesses appeared first on StartupNation.
Time and time again, it is proven that as a female entrepreneur there are several extra hurdles to take. Despite Amsterdam being known for its tolerance and inclusiveness, starting a business is largely a men’s thing. The City of Amsterdam is now actively investing in promoting female entrepreneurship. These are examples to follow.
Amsterdam supports RISE – Female Hub
The City of Amsterdam recently announced its financial support for the RISE – Female Hub Amsterdam. With an investment of €750k in the programme, it aims to give women a fair shake in the startup ecosystem. RISE unites twenty Amsterdam organisations to create a three-year program for ambitious women at different stages of their career.
That is necessary. Only a tiny sliver of capital flows to women-led startups as recently came out. It even worsened during the COVID-19 pandemic, in which female entrepreneurs were hit harder than their male colleagues. With training courses, workshops, mentor sessions and tailor-made advice with financing issues for women, the municipality hopes to turn the tide.
What also helps, is to look for inspiring examples. Role models, that lead the way. Female entrepreneurs may be a minority and they may face an uphill battle. But that doesn’t mean there aren’t any. Together with StartupAmsterdam, we made a selection of powerhouse female entrepreneurs totally kicking it. You should really know about:
Christina Caljé – Autheos
Caljé grew up in the East Village in New York, where she worked her way up the ranks at Goldman Sachs. But she left to pursue the startup life in Amsterdam. As CEO she turned the video distribution platform Autheos into a smart video platform for e-commerce, allowing brands to make more accurate decisions on what to spend their marketing budget on. Now she’s ready to take the company internationally.
But it’s not just her business acumen that puts Caljé (pictured above) in the spotlights. It’s also her tireless advocacy for more leadership roles for minorities. As a director at Goldman Sachs and a CEO at a tech company, Caljé has always been ‘one of the few’ in the room. It’s why she’s often booked as an advisor, mentor and speaker and held talks at The Next Web, Founders Summit and Google Cloud Summit. Last year, she was chosen as one of the Inspiring Fifty of most influential women in business, more recently she was one of the few joining the Google for Startups Immersion: Black Founders programme, allowing her to expand her network and influence even further.
Willemijn Schneyder-Valbracht – Swipeguide
In 2018, we called Schneyder one the ‘badass female founders to watch‘. And if you haven’t been keeping an eye on her, you’ve been missing out. Her startup Swipeguide, which she founded together with Daan Assen has been moving fast ever since, bagging 1 million in funding and expanding to the USA. One of the key factors for Swipeguide’s success is the inclusive organisation Scheyder has been building.
With Swipeguide, Schneyder eliminates the need for binders full of manuals on the work floor. Instead, workers, repairmen, specialists can rely on their smartphone to find instructions or leave feedback. Their product not only got them big-name clients such as Heineken, PepsiCo or ABB but also landed them on virtually every innovation list available, including the Deloitte Fast 50. Her most recent accomplishment is winning the EIT Digital Challenge, sealing the deal as one of Europe’s hottest deeptech startups.
Eline Leijten – Plugify
If you’re Dutch, you’ve heard her. And if you follow the startup scene, you’ve heard of her. Eline Leijten made a claim to fame as the singer of the popular Hermes House Band but eventually turned her showbiz experience into an innovative startup. Plugify was an online platform to book artists and bands. It thrust Leijten into the spotlight as a figurehead of female entrepreneurship in The Netherlands.
Unfortunately, Plugify seemingly succumbed to the woes of COVID and declared bankruptcy recently. That doesn’t mean Leijten won’t have a lasting effect on the startup scene. She is always eager to take the stage, not only to pitch her startup (which won her multiple pitching competitions) but also to advocate for more diversity and equality in the startup world. Leijten was one of the co-founders of Fundright, that aims to improve diversity in the tech and startup scene.
Deepti Sahi – LessonLeap
Launching and scaling online marketplaces and SaaS-businesses is what Deepti Sahi does best. After coming to Amsterdam from the UK, she took up the role as CEO at Deskbookers, which let you find and book flexible office space. In that role, she brokered the deal which led to the Amsterdam-based startup being acquired by its German counterpart Spacebase.
Not one to sit still for too long, Sahi recently co-founded a new edtech startup together with fellow Harvard-graduate Anusha Mahalingam. The online platform LessonLeap offers holistic learning and a wide range of courses for children around the world.
Mayke Nagtegaal – MessageBird
Very few of us know what it takes to create a unicorn, but since this year Mayke Nagtegaal is one of the lucky few. As Chief Operations Officer she takes up a fundamental role within MessageBird, making her one of the leading women in European technology. The company, founded in Amsterdam, raised €169 million in funding at a valuation of €2.5 billion just this year.
Never one to aim low, Nagtegaal used to do speed skating on an international level while going through law school. She started her career as an international tax lawyer with some of the largest corporates. Since 2015 she joined the cloud communication platform Messagebird and helped build it into the billion-dollar company it currently is. No wonder Nagtegaal is featured on European Women in Technology as a leading example.
Jantien Herfst – SuperFlow
Here’s something we should see more of: a female CTO. Jantien Herfst takes up the role of Chief Technology Officer at SuperFlow, the startup she recently co-founded. SuperFlow aims to bring personal shopping to large e-commerce platforms. Their ambition is clearly stated on the website: to become the global market leader in subscription technology.
SuperFlow is founded in 2019 by Herfst and Mei Ling Tan. Together they previously founded the startup House of Einstein, which offers a subscription-based personal shopping service for men’s clothes and is currently a ‘seven-digit business’ if their website is to believed. Not surprising then that both women claimed a spot on The Next Women top 100 of female entrepreneurs to watch in 2020.
Marieke de Ruyter de Wildt – The New Fork
Agritech is a male-dominated world. Same goes for anything involving blockchain. Those two combined? Well, that’s where Marieke de Ruyter de Wildt is the one to look up to. As founder and CEO of The New Fork, she aims to make certification and administration of agricultural products easier by way of blockchain.
The Fork, based in Amsterdam, offers training, masterclasses and events like Strike Two Summit to help agri-food companies implement blockchain technology. It’s the latest endeavour of De Ruyter De Wildt, who has built an impressive resume of modernising the agricultural sector all over the world. She also happens to be the owner of the most badass Twitter handle out there: find her at @BlockchainBitch.
Loes Daniels – ExperienceGift
If Loes Daniels forgets to buy you a gift, she might make a rapidly growing business out of it. Just like she did with ExperienceGift, of which she got the idea after hastily looking for a gift card for someone. Her startup offers unique gift cards for notable experiences, such as an overnight stay in any of the rooms in 200,000 hotels from 140 hotel brands. There are also gift cards for flights, cruises, and activities.
Her company ended up in the top 10 of this years’ Deloitte Fast 50, reporting a turnover growth of 2364 per cent over the past four years. Daniels is also featured in The Next Women 100 for three years in a row now, this year snagging the title of ‘fastest grower’. All without raising funds, as the operation is still bootstrapped. Daniels is not satisfied yet, as she is poised to make ExperienceGifts the worlds’ largest experience gift card company.
Elvire Jaspers – WeAreBrain
As co-founder and CEO, Elvire Jaspers is the brains behind WeAreBrain, which offers a full-service solution to help companies through the all-important digital transformation. Her globally operating company is a technology partner to both international organisations, like Heineken or NOC*NSF, and innovative scale-ups.
To get a feel of the broad scope Jaspers’ company is covering, have a look at their product page. With AI solutions for enterprises, AR for retailers, workforce management for the gig economy, chatbots and streaming services, Jaspers seems to cover every important tech trend. As a tech leader, she actively aims to create a broader space in the industry for women to showcase their talent and skill. No wonder she is included in The Next Women 100 as a Bronze winner, while also being part of the EY Entrepreneurial Winning Women Europe programme.