How this European startup is trying to make buying cars online as easy as smartphones?

In today’s world, a car is an important mode of transport, especially in post-COVID era where people are advised to use personal transport instead of hopping on public transport for the daily commute. This is where used car startup Cazoo based in the UK has come up with a solution. It promotes car buying confidence and is all set to disrupt the used car market.

Cazoo is now a unicorn!

As Cazoo has made buying cars online hassle-free and convenient, it has transformed the way users buy used cars. And, as a result, this fast-growing digital business has joined the list of unicorns within a short time span. Cazoo becomes the fastest British business to have reached the coveted and rare unicorn status.

Alex Chesterman OBE, Founder & CEO of Cazoo said, “We have an amazing team who are dedicated to reinventing the used car buying experience by providing the best selection, value, quality, and convenience for UK car buyers. Despite the current challenges many businesses are facing, Britain remains a market leader for talent and innovation and a great place to start a business.”

How does Cazoo work?

Cazoo aims to transform the way people buy used cars by providing them better selection, convenience, value, and quality. It intends to make car buying as simple as buying any other product online. Once you make a buying decision, you can get the car delivered to your doorstep in as quickly as 72 hours.

You can search for the right car and complete the purchase right from the comfort of your home and a convenient way. The marketplace assures that you get your hands on high-quality used cars as all the vehicles that it lists are fully reconditioned.

Additional add-ons for your benefit

Besides delivering high-quality cars, all the cars that are listed on Cazoo are priced competitively and transparently. There isn’t any hidden cost or fees, touts the unicorn. It offers the best price for the car upfront thereby helping you save money. Also, Cazoo provides free home delivery by one of its qualified delivery specialists. In addition to high-quality used cars at competitive price points, you will also get a free 90-day warranty along with RAC roadside assistance, a 7-day Money Back Guarantee, and a 7-day free driveaway insurance.

The UK-based used car marketplace lists hundreds of models from numerous makes that are available at any time. Each car that they sell are touted to be checked thoroughly checked and subjected to a recent service. Furthermore, this marketplace lists the number of previous owners and doesn’t sell cars with insurance issues or outstanding finance.

Picture credits: Cazoo

Who’s behind Cazoo?

Cazoo is the brainchild of Alex Cheterman, who also founded Zoopla in 2018. He is one of the leading digital entrepreneurs in the UK. In 2003, he co-founded LoveFilm, which brought a transformation in the DVD rental market in the UK. Later, in 2008, he came up with Zoopla, which brought transparency and efficiency in the proptech market.

Later, Darren Bentley from MoneySuperMarket joined the company as the Chief Customer Officer to make Cazoo a household name in the UK. The other notable names behind the success of this UK-based user car marketplace are Paul Whitehead (Chief Commercial Officer) who was with ZPG Plc as the Chief Strategy Officer. Next in the list is Piers Stobbs, the Chief Data Officer, who joined Cazoo from MoneySuperMarket. Then, there is Ned Staple, the General Counsel again from ZPG Plc.

Recently, the company roped in Fern Wake (Chief of Operations), who was the Chief Operating Officer at Farmdrop. And, Stephen Morana (Chief Financial Officer) joined Cazoo. The company has a great team of over 300 staff who are passionate about delivering great customer experiences.

Paul Whitehead, Chief Commercial Officer of Cazoo said: “We are delighted to welcome Fern to the Cazoo team. Her extensive operations and logistics experience will add real value to the team and ensure we deliver on our promise to make buying a used car no different than buying any other product online today and that our customers love the process of buying a used car as much as they love the car itself.”

Secures €28M in latest round

In a recent move, Cazoo bagged £25 million (nearly €28 million) funding led by new investor Draper Esprit along with existing investors DMG Ventures and General Catalyst. With this investment, the total funding raised by the company goes to €245 million, which positions it among the best-funded UK tech companies ever.

Recently, the company announced that it would be the new shirt sponsor of Premier League football Club, Everton from the start of next season. This marketing campaign is touted to accelerate the shift of online car buying in the UK.

COVID-19 spiked Cazoo’s growth?

While the COVID-19 outbreak has left a dent on many businesses, Cazoo seems to have witnessed unexpected growth during the crisis. Over the past few weeks, the company has witnessed record sales levels although the number of cars sold during the lockdown remains unknown. As people prefer commuting in their own vehicle as the lockdown is easing out, it works out for those who want used cars. Also, it lets them avoid public or shared transportation so that they are not exposed to the virus.

Moreover, Cazoo takes special safety measures for customers. The company’s website notes that all the cars they sell are thoroughly sanitised and the handovers are made at a safe distance to adhere to the new normal. Given that people avoid going out unnecessarily, the COVID-19 pandemic appears to have made things it rosier for the online used car marketplace.

What do you think about the online used car marketplace? Does this idea interest you? Do share your thoughts with us.

Main image picture credits: Cazoo

The post How this European startup is trying to make buying cars online as easy as smartphones? appeared first on Silicon Canals .

Startups – Silicon Canals

How this European startup is trying to make buying cars online as easy as smartphones?

In today’s world, a car is an important mode of transport, especially in post-COVID era where people are advised to use personal transport instead of hopping on public transport for the daily commute. This is where used car startup Cazoo based in the UK has come up with a solution. It promotes car buying confidence and is all set to disrupt the used car market.

Cazoo is now a unicorn!

As Cazoo has made buying cars online hassle-free and convenient, it has transformed the way users buy used cars. And, as a result, this fast-growing digital business has joined the list of unicorns within a short time span. Cazoo becomes the fastest British business to have reached the coveted and rare unicorn status.

Alex Chesterman OBE, Founder & CEO of Cazoo said, “We have an amazing team who are dedicated to reinventing the used car buying experience by providing the best selection, value, quality, and convenience for UK car buyers. Despite the current challenges many businesses are facing, Britain remains a market leader for talent and innovation and a great place to start a business.”

How does Cazoo work?

Cazoo aims to transform the way people buy used cars by providing them better selection, convenience, value, and quality. It intends to make car buying as simple as buying any other product online. Once you make a buying decision, you can get the car delivered to your doorstep in as quickly as 72 hours.

You can search for the right car and complete the purchase right from the comfort of your home and a convenient way. The marketplace assures that you get your hands on high-quality used cars as all the vehicles that it lists are fully reconditioned.

Additional add-ons for your benefit

Besides delivering high-quality cars, all the cars that are listed on Cazoo are priced competitively and transparently. There isn’t any hidden cost or fees, touts the unicorn. It offers the best price for the car upfront thereby helping you save money. Also, Cazoo provides free home delivery by one of its qualified delivery specialists. In addition to high-quality used cars at competitive price points, you will also get a free 90-day warranty along with RAC roadside assistance, a 7-day Money Back Guarantee, and a 7-day free driveaway insurance.

The UK-based used car marketplace lists hundreds of models from numerous makes that are available at any time. Each car that they sell are touted to be checked thoroughly checked and subjected to a recent service. Furthermore, this marketplace lists the number of previous owners and doesn’t sell cars with insurance issues or outstanding finance.

Picture credits: Cazoo

Who’s behind Cazoo?

Cazoo is the brainchild of Alex Cheterman, who also founded Zoopla in 2018. He is one of the leading digital entrepreneurs in the UK. In 2003, he co-founded LoveFilm, which brought a transformation in the DVD rental market in the UK. Later, in 2008, he came up with Zoopla, which brought transparency and efficiency in the proptech market.

Later, Darren Bentley from MoneySuperMarket joined the company as the Chief Customer Officer to make Cazoo a household name in the UK. The other notable names behind the success of this UK-based user car marketplace are Paul Whitehead (Chief Commercial Officer) who was with ZPG Plc as the Chief Strategy Officer. Next in the list is Piers Stobbs, the Chief Data Officer, who joined Cazoo from MoneySuperMarket. Then, there is Ned Staple, the General Counsel again from ZPG Plc.

Recently, the company roped in Fern Wake (Chief of Operations), who was the Chief Operating Officer at Farmdrop. And, Stephen Morana (Chief Financial Officer) joined Cazoo. The company has a great team of over 300 staff who are passionate about delivering great customer experiences.

Paul Whitehead, Chief Commercial Officer of Cazoo said: “We are delighted to welcome Fern to the Cazoo team. Her extensive operations and logistics experience will add real value to the team and ensure we deliver on our promise to make buying a used car no different than buying any other product online today and that our customers love the process of buying a used car as much as they love the car itself.”

Secures €245M in latest round

In a recent move, Cazoo bagged £25 million (nearly €27.6 million) funding led by new investor Draper Esprit along with existing investors DMG Ventures and General Catalyst. With this investment, the total funding raised by the company goes to €245 million, which positions it among the best-funded UK tech companies ever.

Recently, the company announced that it would be the new shirt sponsor of Premier League football Club, Everton from the start of next season. This marketing campaign is touted to accelerate the shift of online car buying in the UK.

COVID-19 spiked Cazoo’s growth?

While the COVID-19 outbreak has left a dent on many businesses, Cazoo seems to have witnessed unexpected growth during the crisis. Over the past few weeks, the company has witnessed record sales levels although the number of cars sold during the lockdown remains unknown. As people prefer commuting in their own vehicle as the lockdown is easing out, it works out for those who want used cars. Also, it lets them avoid public or shared transportation so that they are not exposed to the virus.

Moreover, Cazoo takes special safety measures for customers. The company’s website notes that all the cars they sell are thoroughly sanitised and the handovers are made at a safe distance to adhere to the new normal. Given that people avoid going out unnecessarily, the COVID-19 pandemic appears to have made things it rosier for the online used car marketplace.

What do you think about the online used car marketplace? Does this idea interest you? Do share your thoughts with us.

Main image picture credits: Cazoo

The post How this European startup is trying to make buying cars online as easy as smartphones? appeared first on Silicon Canals .

Startups – Silicon Canals

Rewarding civic pride and boosting the local economy? Akron, Ohio is trying out a startup for that

Akron, Ohio, the hometown of LeBron James; the seat of the U.S. tire industry; the 127 largest city in the U.S.; and the home of America’s first toy company, is now the latest site of a global experiment in whether cities can use behavioral economics to help foster good citizenship.

Thanks to the work of the city’s deputy mayor for integrated development, James Hardy, Akron is the first city to roll out services from an Israeli-based company called Colu. A startup backed by just over $ 20 million in financing from American and Israeli investors, the company has developed an app-based rewards service that cities can roll out to provide perks to users.

In Akron’s case, the initiative rewards points for shopping at local businesses that can be redeemed for discounts at those stores. The initial effort, which includes a platform for businesses to market directly to the app’s users, focuses on businesses owned by women and minorities (a response to the movement for racial justice that has sprung up in the wake of the murder of George Floyd in Minneapolis).

Akron is the first city of what Colu founder Amos Meiri expects to be a nationwide rollout throughout the U.S. The company already has managed to ink another agreement with the city of Chula Vista, Calif.

Colu, which has raised its capital from investors associated with blockchain technologies like Barry Silbert’s Digital Currency Group; the Boston-based venture capital firm, Spark Capital; New York’s Box Group and the Israeli corporate conglomerate, IDB Group, has deep ties to the cryptocurrency world of alternative financial instruments through Meiri.

One of the original architects of the Ethereum protocol, Meiri’s work with Colu is in some ways an extension of that effort to create new kinds of economies powered by alternative financial mechanisms.

Meiri said cities typically pay for Colu out of their marketing budgets as a new way to communicate and attempt to influence civic behavior.

For Akron’s government officials, the company’s services are a way to boost locally owned businesses that have been hit hard by the state’s attempts to contain the COVID-19 outbreak.

“Our locally owned small businesses are facing enormous challenges and we need out-of-the-box ideas that safely connect them to consumers and turn local spending into a source of pride for residents,” said Akron Mayor Dan Horrigan, in a statement. “Our partnership with Colu will enable the city to reward customers for shopping local, improving revenues for our small businesses while helping folks stretch their dollars.”

Earlier work with the municipal government in Tel Aviv promoted sustainable business practice and encouraged businesses to do more to manage their waste and carbon footprint by introducing a “green label.” Businesses that followed the city’s guidelines were given the label and shoppers were encouraged to frequent those merchants.

Colu envisions itself as more than just a marketing and rewards platform for businesses. The company hopes it can draw users into a kind of social networking platform for civic engagement where users can share their own stories about city-life and their interactions with local business owners and the community.

In some ways, it’s a kinder, gentler version of China’s social credit scoring system, which is also designed to influence civic behavior. In this formulation, there’s a rewards system, but no mechanisms to punish citizens for bad behavior.

“Akron has a long history of innovation within our economy — this initiative draws on that legacy,” said Deputy Mayor Hardy, in a statement. “By putting the future of Akron’s locally owned small businesses in the palm of our citizens’ hands, we hope to make it easy for consumers to keep their money local and continue to strengthen our incredible community.”

Startups – TechCrunch

Trying not to get screwed on an advisory agreement

First time poster, thanks in advance. Appreciate your wisdom.

Me: I am a business owner who is in serious discussions to join a local startup on a part-time (20h/wk) basis. I am looking to join for equity only, as I make enough with my main line of work. My thought currently is to negotiate a 3 month contract first, and if we like each other, work to extend for 2 years. I would focus on biz dev, relationship management, and product management and would likely not be devving.

The Startup: Startup is B2B, pre-seed with a working MVP and has pilot clients who are converting to paid accounts, but the company is still pre-revenue. 3 founders; 1 full-time and 2 part-time. I have the most domain experience and software/product experience amongst the team by a significant margin, but the team certainly has other strengths (fundraising, ops, initial vision, dev/devops chops). Development initially started 2 years ago, but efforts have ramped up recently and contract developers added to supplement the dev effort. A seed round should be closed in the next several weeks.

Question 1: When it comes to negotiating a % of shares for compensation, let's say for that initial 3 month advisory agreement at 20h/week (that's where the 8 comes from in the formula below – 3mo x 1/2 time = 1/8 of a full-time year), here is my initial thought – please validate or poke holes in it and tell me how you would approach the risk premium variable.

(([Annualized total comp equivalent]/8) / [Pre-money valuation]) * [A risk multiplier for me taking only equity, future dilution] * 100

Question 2: What considerations must be accounted for to make sure this isn't a case of employee misclassification since I'd be working under an equity-only advisory agreement?

Question 3: I understand that RSUs are what I would want vs options, options would be a non-starter, and no cliffs are appropriate here – I should receive my grants weekly or monthly. Are there any other considerations I should account for?

submitted by /u/SweetLou33
[link] [comments]
Startups – Rapid Growth and Innovation is in Our Very Nature!

Tulsa is trying to build a startup ecosystem from scratch

When you think about startup hubs, Tulsa, Oklahoma is probably not the first city that comes to mind.

A coalition of business, education, government and philanthropists are working to foster a startup ecosystem in a city that’s better known for its aerospace and energy companies. These community leaders recognized that raising the standard of living for a wide cross-section of citizens required a new generation of companies and jobs — which takes commitment from a broad set of interested parties.

In Tulsa, that effort began with George Kaiser Family Foundation (GKFF), a philanthropic organization, and ended with the creation of Tulsa Innovation Labs (TIL), a partnership between GKFF, Israeli cybersecurity venture capitalists Team8 and several area colleges and local government.

Why Tulsa?

Tulsa is a city of more than 650,000 people, with a median household income of $ 53,902 and a median house price of $ 150,500. Glassdoor reports that the average salary for a software engineer in Tulsa is $ 66,629; in San Francisco, the median home price is over $ 1.1 million, household income comes in at $ 112,376 and Glassdoor’s average software engineer salary is $ 115,822.

Home to several universities and a slew of cultural attractions, the city has a lot to offer. To sweeten the deal, GKFF spun up “Tulsa Remote,” an initiative that offers $ 10,000 to remote workers who will relocate and make the city their home base. The goal: draw in new, high-tech workers who will help build a more vibrant economy.

Tulsa is the second-largest city in the state of Oklahoma and 47th-most populous city in the United States. Photo Credit: DenisTangneyJr/Getty Images

Local colleges are educating the next generation of workers; Tulsa Innovation Labs is working with the University of Tulsa in partnership with Team8 through the university’s Cyber Fellows program. There are also ongoing discussions with Oklahoma State University-Tulsa and the University of Oklahoma-Tulsa about building a similar relationship.

These constituencies are trying to grow a startup ecosystem from the ground up. It takes a sense of cooperation and hard work and it will probably take some luck, but they are starting with $ 50 million, announced just this week from GKFF, for startup investments through TIL.

Startups – TechCrunch

Coronavirus: How will airports be safe again? These European startups are trying to find the answers

In the past few months, many things across the world have changed. With the outbreak of the pandemic, the always bustling airport terminals have become eerily empty. But now some countries across Europe have begun to ease lockdown measures and border restrictions and to prepare for the return of domestic and international tourists.

While airports are gearing up to take travellers to the skies once again, there are major challenges that airlines face including social distancing, health checkups and more to prevent the travel hubs and terminals from becoming potential breeding grounds of the virus. To help combat this situation, a handful of startups in Europe and also globally have come up with some innovative technologies such as electronic bag tags, tracking of people and baggage flow, contactless biometrics, etc. to curb the spread of the virus. Consequently, we take a look at what kind of solutions these tech startups are offering to the airports of the world.

Picture credits: BAGTAG

BAGTAG – Electronic bag tag solution (The Netherlands)

Founder/s: Erik Harkes
Founded year: 2014
Funding: NA

Dutch startup BAGTAG from Almere was founded with the intention to introduce the world’s first flexible and secure ‘electronic bag tag’ solution. The company works with leading airlines including Lufthansa Group and claims to be a leader in the electronic bag tag market. With this solution, BAGTAG intends to avoid crowding and queuing at the airports.

Its Electronic Bag Tags (EBTs) have a lot of benefits that help in curbing COVID-19 spread such as reduced check-in staff, cost-saving opportunities for airlines, no need for physical touchpoints, opportunity to handle four-times more bags each hour, more space in the terminal, improved efficiency and effective social distancing.

Picture credits: Xovis

Xovis – A passenger contagion map (Switzerland)

Founder/s: Christian Studer, David Studer, Markus Herrli
Founded year: 2009
Funding: NA

The Swiss startup believes tracking crowd movements through a passenger contagion map, as well as identifying contagious groups at an early stage, will be two powerful tools that airports can actively use to ensure they will be compliant with post-COVID19 travel regulations, and can give returning travellers some peace of mind. The company believes that physical distancing will be a key challenge for airports to deal with once passenger numbers increase again over the coming weeks.

Christian Studer, Co-Founder and Chief Product Officer of Xovis explains: “Using a high-precision people flow monitoring system is the most effective way for airports to ensure physical distancing regulations are met. The whitepaper builds the foundation for implementing exactly this, while protecting airport workers from unnecessary risks and maintaining passenger experience levels.”

“We’ve been helping airports for a decade to manage crowds with our 3D stereovision sensors. We’re glad that our unparallel accuracy and privacy compliant solution can now be adapted to serve new use cases that have emerged recently,” adds Florian Eggenschwiler, Xovis’ Managing Director Airports.

Xovis claims to be the world’s leading provider of people flow solutions. So far, the company has deployed over 100,000 high-accuracy 3D sensors across a wide-range of industries. Nearly 100 airports as well as retail system integrators, and numerous other industries around the globe rely on Xovis solutions.

Picture credits: Dassault Systèmes

Dassault Systèmes – 3D modeling technology (France)

Founder/s: Charles Edelstenne
Founded year: 1981
Funding: NA

Dassault Systèmes’ is using 3D modeling technology to fight COVID-19. The startup’s virtual twin’s simulation capabilities enable airport teams to perform virtual testing to rule out situations in times of COVID-19. The company’s virtual twins can transform the way airports can prepare and recover post the pandemic and restore confidence among passengers. The company utilised its SIMULIA XFLOW simulation capabilities to stimulate virus contamination and diffusion in the hospital ventilation system and eliminate the negative impact caused by unplanned ventilation risks.

The company has extended the same to airports to create a safe environment for passengers. With its new virtual twin technology, it will help airports keep passengers safe, secure, and healthy. Airports can perform virtual testing and curb the spread among passengers.

Picture credits: Copenhagen Optimization

Copenhagen Optimization – Cloud-based planning solution (Denmark)

Founder/s: Anders Dohn, Kasper Hounsgaard
Founded year: 2014
Funding: €2.2 million

Copenhagen Optimization will put its BETTER AIRPORT platform, a cloud-based planning solution targeted at airport operations to effective use post-COVID-19. They have a forecast solution to manage baggage and passenger flow in real-time operation. They have worked with Heathrow Airport for the past two months to implement physical distancing. The airport condensed operations into two terminals to comply with the new regulations.

Picture credits: Acorel

Acorel – Passenger counting solutions (France)

Founder/s: NA
Founded year: 1989
Funding: NA

Acorel is recognised as one of the global leaders in automatic people counting solutions and people flow analysis. The company’s vision is to use passenger counting to provide a safe airport operation. It presented two technologies – LIDAR sensor and 3D stereoscopic sensors. Acorel’s solutions count people flow with high levels of accuracy and relies on detecting people’s position in real-time. This company’s solution helps provide trajectory analysis, real-time tracking, crowd density and heat mapping.

To deal with the social distancing norms due to the COVID-19 pandemic outbreak, Acorel provides turnkey Automatic Passenger Counting Solutions to help airports tackle the post-COVID-19 era challenges.

Picture credits: Amorph Systems

Amorph Systems – Real-time infection detection (Germany)

Founder/s: Karl-Heinz Frank, Frank Frauenhoffer
Founded year: 2013
Funding: NA

Amorph Systems specialises in the design and development of software within the scope of resource integration, data collection, transformation, visualisation, analysis and forecasting technologies. It teamed up with VANTIQ to help airports across the world address real-time operational requirements. Its new solution is a collaborative platform for real-time infection detection and containment for airports dubbed IDCS. This tech can track each passenger individually track to suspect passenger in the airport via a CCTV system and point the security or medical staff.

Picture credits: Vision-Box

Vision-Box – Seamless Flow Solutions (Portugal)

Founder/s: Bento Correia, Paulo Heleno
Founded year: 2001
Funding: €2.1 million

Vision-Box is targeted at improving the quality, efficiency, convenience, and security in travel and border control. It offers user-centric digital identity management solutions built on trusted biometric tokens. Vision-Box’s biometric offerings can minimise the risk of transmission at the airports and beyond. Its seamless flow solutions leverage facial biometrics and digital mobile ID apps that mark a new normal in the COVID-19 era as it calls out for touchless technology.

Stock photo from Ranta Images/Shutterstock

Stay tuned to Silicon Canals for more European technology news.

The post Coronavirus: How will airports be safe again? These European startups are trying to find the answers appeared first on Silicon Canals .

Startups – Silicon Canals

Trying To Learn About Email Marketing? Great Tips Ahead!

Can you name when you last looked at your email? I’m sure you can. If you made more than two email checks today, you are staying just as connected as the majority of people online. When running a business, email is one of the surest ways to get in touch with your target market. Continue on for some great email marketing tips.

Consider using text emails instead of graphically intense HTML emails for your campaign. You may be thinking that the graphics will engage your reader more, but it’s usually not the case. Many people today have trained themselves to delete emails with lots of imagery, assuming they are spam. As well, those images often trigger spam filters, meaning your message is never received by some people on your email list!

Even though you may be tempted, do not fix email addresses that appear misspelled or mistyped. Given the sensitive nature of email, it is important that you do not tinker with what a person typed while opting in. If your attempts to reach a particular address continually bounce, remove it from your database and move on.

Add a link that allows people to unsubscribe from your list. Make sure that this unsubscribe link is clearly visible and not hidden in text somewhere. You want the subscribers to feel like they are in control of the process, and nothing is being forced onto them.

Develop content that is interesting and informative to your customer base. The message should be engaging, and not filled with dry, boring content. The recipients are more likely to read it all the way through if it is not too long. As they see that your content is relevant, your reputation will grow.

Have a strong call to action in your email marketing campaign and position it to be seen. You shouldn’t make it difficult for your email readers to know exactly what you want from them. If it’s too hard to figure out, then your email will most likely be quickly deleted. Instead, offer a clear call to action and deliver it in a way that can’t be missed.

Make responding promptly to emails your top priority. If a potential customer reaches out to you through email, you ought to do everything you can to reply to them within one day. Waiting longer may cost you the customer, and they may mention the lack of response to others.

Use the right font for the right message. Your font should be indicative of your style and email message, and not convey a message that you don’t wish to send. Choose one that is simple and popular, rather than one that you think is really cool, but not everyone may have.

Your email communications should have calls to action. This tells your recipients directly in the email what they should do. Make your links stand out and give simple instructions for how they can be used. You might want to consider repeating links in your email so that they appear at the top, and then again at the bottom, of your notice.

You might want to send a follow-up email to your clients that includes a caution if your products or services supply is running low. You could include a link that tells them to click here and begin. The ending postscript could tell them to act now before your supply runs out.

Your customers will be more open to your email marketing campaign if you let them choose the frequency of your messages when they sign up. Knowing how often they can expect to hear from you will keep them from feeling surprised or overwhelmed by your messages. This will make them more receptive to what you have to say.

Don’t make it hard for people to unsubscribe from your email list. The link to unsubscribe should be noticeably visible in all of your correspondence. I f you hide the link, not only some customers think that you are doing something untoward, but you may also receive complaints about spam.

Avoid using the character string “$ $ $ ” in your marketing messages. Many spam messages use this character string either in the subject line or body of their emails. If you use it, people and email servers may treat your emails as if they were spam, too. Your emails may end up ignored or even blocked.

Browse stock catalogs online for creative elements to your messages. You can find low to no cost images and even videos. These are all web ready and can be applied to your email marketing campaign with ease. Even though you have your reader’s attention for a maximum of three paragraphs, these creative elements give you a lot more room to play.

Implement a double opt in. Sometimes clicking a little box to signify that you want to receive e-mails slips by a person. To eliminate complaints of spam, use a double opt in. Have the person confirm that they wish to receive e-mails by verifying their e-mail or clicking a second button.

You should use feedback to improve your email marketing campaign, indirectly as well as directly. How your subscribers respond – or don’t – is valuable data, too. You can categorize your subscribers based on what links they’ve clicked, what purchases they’ve made, and when and how they’ve communicated with you. Tailor your subsequent emails to fit your different subscriber categories.

Let readers know what to expect. When they sign up to receive emails from you, customers should be told how often they will receive emails, as well as a general idea of what the emails will contain. This makes people feel better about signing up, which means they will likely read and respond to your emails.

In order to keep the lines of communication open with your customers and clients, email marketing makes a lot of sense. You can experience the benefits of a good email marketing campaign yourself by trying out some of the advice in this article. It’s pretty simple to promote your business when you use an effective email marketing campaign.

Trying to launch an app, half way across the world

Hey all,

Hope you're all keeping safe and well.

Last year I was on holiday in Vietnam and had an app idea I thought would be perfect there. I started to have it developed with a friend who lives there.

We're slowly getting close to it being completed, however I have had the realisation that I have absolutely no idea what my steps would be to advertise it.

I've been reading stuff about building a customer base pre launch, and then contacting them in the build up, but how do I even do this, without any other product there?

Do you guys have any tips on how to advertise and kick off my project in this sense?

Any tips, advice would be very helpful!

submitted by /u/claret_n_blue
[link] [comments]
Startups – Rapid Growth and Innovation is in Our Very Nature!

Be Bold When Trying Out These New Ideas For Article Marketing

Because of the scarcity of employment options today, some of us decide that we’ll invest in creating our own businesses. Needing licenses and permits and employees and attorneys for on-location businesses, the internet is just a simpler venue to host your business. In this article, learn about how you can use article marketing to help your business thrive.

Do not write a blog post and then walk away. Sometimes the conversations that can happen in the comments of a post can earn you more money than your main content. Readers are much more likely to return to a site where they can converse with the content provider. You will build trust and return visitors.

Make sure your articles are high quality. If you have a lot of typos, spelling errors, or grammatical mistakes, you make yourself look like an amateur. People won’t take you seriously and they’ll avoid all of your articles. The same is true, if you have incorrect facts or lie to your readers.

Be sure there is quality content in your article. If your articles are relevant, it will improve the branding of you as an author, as well as your site itself. Another aspect to consider is the originality of your article. The more original your article is, the higher it will rank when someone searches the topic.

Join the blogging community to improve your blog’s impact. A blog used for internet marketing purposes is only as successful as its traffic lets it be. To encourage increased blog readership, follow blogs that discuss the same subjects yours does. Comment on those blogs, with insightful, valuable information and link to your own blog. This can encourage other bloggers and their readers to visit you.

When writing articles as part of an article marketing strategy, make sure they are informative. While it can seem like article marketing has more to do with placement and linking than with getting potential customers to read the articles, you must treat every article like a sales pitch or a one-time opportunity to gain a customer’s trust.

Never copy anyone else’s work or ideas. Doing this is not only unethical, but it could be illegal. Nothing kills your credibility like someone commenting on your article that you stole it from someone else. Do your own work, and always give credit where it is due to protect yourself from these issues.

Keyword research tools are powerful aids in any article marketing campaign, but they should not be purchased. While keyword research tools and services are available for sale – most costing over 100 dollars – the experienced article writer does not need to spend money. The free tools available online (many from search engines themselves) are more than adequate for the article writer’s needs.

When your article marketing efforts are well underway you may find yourself short of ideas to generate new articles about. Rather than scanning the web for ideas, turn to your catalog of completed articles. Rewrite one if you are absolutely desperate for content. Even better, take an old article and write an updated version.

One of the most inviting things about article marketing is that there’s really nothing complicated behind the scenes making it all work. Yes, the work can be tedious and you certainly have to know how to get your articles read by viewers. When it comes to formulating a campaign, it’s a straightforward process that anyone can do.

When you’re attempting to become a successful businessperson through article marketing, you have to understand that trust is perhaps the most important word in business. This goes for web business or live business. You must appear to be trustworthy to your audience. So, always work to show your readers that you’re a trustworthy individual.

Stockpiling articles is a great idea if you’re trying to become a marketer. You never know when you’re going to need the extra content for a new campaign or to extend an old one, so make sure that you keep tabs on your cache and keep it organized so that you can easily find the content and get it out to the public.

Keep writing constantly to improve your skills. As with any skill the more you practice the better you will become. Keep trying to write on a variety of topics and in different tones of voice. You will learn what works for you and will increase your typing speed as well.

Consider using an online tool that gives out your articles to different websites automatically. The more people that see your article, the more potential business you will generate when those readers click on the links in your blog. This will also make you look popular to the search engines.

Have a team of editors to review articles before they are produced can provide valuable insight that could not have come from a solitary person. A team can enable many different advantages to article marketing. Articles can be produced faster and have a great variety of content for the readers.

Promoting your articles is something that must not be forgotten after you spent all that time and energy writing them! Market them in a newsletter to your customers and take advantage of tweeting about the articles too (do not forget the link to the article!) You may want to link your article to your blogging website from time to time.

Your first focus in marketing articles should be about giving information not trying to sell yourself. While article marketing is used to increase your website traffic, you should steer away from writing articles that are only sales pitch orientated. Give information that readers will appreciate and perhaps learn something new!

Not every business is the same, but that doesn’t mean article marketing can’t help you reach traffic and drive customers to your site. No matter what you’re selling, you will be able to drive traffic and push sales, as long as you’re marketing correctly. Listen to the advice offered in this article and make sure you put it into action.

I’m a web developer that is trying to make a creative deal for a partnership proposal. I was wondering if you guys could help?

I've built the majority of SaaS Application on my own, but now I'm getting to the point where the rest might be too much to handle on my own. I want to try and partner with a freelancer that I was going to hire in the summer. I'm trying to make a deal. I'm hoping you guys can tell me what's what.

I don't think there are too many web developers interested in just 50/50 partnerships and to be honest with you, I'm not interested in that because I've built too much of the project on my own. What I'm hoping to do is offer one of the following, or a combination of, one these agreements to a entice a partner:

  1. Equity in project
  2. A reduction in hourly costs for services. To compensate for the reduction in costs I would offer some form of royalty that runs out after an agreed upon amount. For example, the partner I am trying to entice services run at $ 50 an hour and I need 250 hours of services which amounts to $ 12,500 for the entire project. Instead of paying $ 50 an hour, I would offer $ 20 making the costs for services for the entire project $ 5,000, but offer a royalty at x% until $ 25,000.
  3. Potentially have the royalty be reclaimed for shares at the time of incorporating.

To make it safe on their part, the agreement would only be made once I have completed my end of the application. In this case the backend and a lot of the frontend. I also understand that there will need to be viability to the project itself.

Is there any other way of going about this with limited money? Thanks.

Note I am not soliciting any PM requests. Do not message me about partnership.

submitted by /u/Guilty_Serve
[link] [comments]
Startups – Rapid Growth and Innovation is in Our Very Nature!