Unity raises IPO price range after JFrog, Snowflake target steep debut valuations

On the heels of two IPOs pricing above raised ranges, Unity boosted the value of its own impending debut this morning. The well-known unicorn is currently set to begin trading this Friday, pricing after the bell Thursday.

If that happens, the gaming platform company expects to be worth between $ 44 and $ 48 per share, up from its preceding $ 34 to $ 42 per-share IPO price range that it initially set.

Unity raising its price range for its IPO is not a surprise, given that software companies have been on a strong run lately. Just last night developer-focused software concern JFrog and data-focused cloud operation Snowflake each priced their public debuts above raised price intervals.

There’s plenty of demand for growth-oriented software equities on today’s public markets. And Unity has what investors are generally looking for inside that sector: greater than 40% revenue growth, gross margins in the high-70s to low-80s, and falling losses in both percent-of-revenue and gross dollar terms.

At $ 48 per share, Unity would sell $ 1.20 billion in stock, and be valued at around $ 12.6 billion. Given its most recent quarter’s revenue ($ 184.3 million) and annualized run-rate ($ 737.4 million), Unity is valued at around 17.1x revenues. (You can make that multiple larger by using a trailing revenue metric instead of an annualized run-rate statistic, or lower it by using a forward revenue estimate.)

We’ll have a better feel for how hot the public markets are later today when Snowflake and JFrog start, but Unity’s upward pricing bodes well for all three firms. Unity investors are set to do well, regardless of its final price. The company last raised $ 125 million in mid-2019 at a valuation of around $ 6.0 billion. Earlier shareholders will do even better in the transaction.

Sumo Logic is also expected to debut this week. More on that IPO here, if you are so inclined.

Startups – TechCrunch

How do I increase our website traffic and target the right people/audiences?

I’ve been struggling on looking for a way to increase my website traffic and some of the people I talked to suggested to buy and focus on SEO, run targeted ads such as Facebook ads, google ads, but I am not sure if those are worth it. Is buying traffic worth what it promised?

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Startups – Rapid Growth and Innovation is in Our Very Nature!

[Lemonade in Invest Chronicle] Lemonade Inc. (LMND) is set to bring smile on the investors face as Analysts sets mean Target price of $67.50

Let’s start up with the current stock price of Lemonade Inc. (LMND), which is $ 58.18 to be very precise. The Stock rose vividly during the last session to $ 67.47 after opening rate of $ 67.15 while the lowest price it went was recorded $ 57.52 before closing at $ 65.10.

Read more here.

The post [Lemonade in Invest Chronicle] Lemonade Inc. (LMND) is set to bring smile on the investors face as Analysts sets mean Target price of $ 67.50 appeared first on OurCrowd Blog.

OurCrowd Blog

Electroceutical Devices Market Analysis by Current Industry Status and Growth Opportunities, Top Key Players, Target Audience and Forecast to 2026 – Cole of Duty

Electroceutical Devices Market Analysis by Current Industry Status and Growth Opportunities, Top Key Players, Target Audience and Forecast to 2026  Cole of Duty
“nigeria startups when:7d” – Google News

Marketing – how do you target a niche crowd, ex: college students majoring in a particular field, for an app?

I'm working on an app with a niche crowd (tech students), and I've generated some users through personal contacts. But I'd love to brainstorm some marketing ideas for faster sign ups. Any community building ideas are helpful.

So far I've come up with:

  • Find Facebook groups.
  • ???

I'd love to hear some interesting ideas from you guys. Thank you!

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Startups – Rapid Growth and Innovation is in Our Very Nature!

[Ubimo in Street Fight] During Covid Shutdowns, Brands Target Audiences with High Intent

According to new data from the location intelligence platform Ubimo, the uptick in foot traffic that retailers in metropolitan cities saw in May is beginning to peter out. Although cities like Dallas and Houston have still been showing signs of people out and about, consumers in other hard-hit areas are pulling back.

Read more here.

The post [Ubimo in Street Fight] During Covid Shutdowns, Brands Target Audiences with High Intent appeared first on OurCrowd.


Really having hard time to engage with my target audience

I have a hunch of a problem in auto repair industry and i wanted to do a real time validation with auto shop owners or auto mechanics. I cold called some people, and almost all of them said they are busy. I tried to go to a local auto parts store to setup a questionnaire/survey campaign and they say i have to talk to corporate people (not really accessible). I feel stuck, how do i reach out to the auto repair shop owners community? any ideas / suggestions?

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Startups – Rapid Growth and Innovation is in Our Very Nature!

Permutive raises $18.5M to help publishers target ads in a new privacy landscape

Permutive is announcing that it has raised $ 18.5 million in Series B funding, as the London-based startup works to help online publishers make money in a changing privacy landscape.

CEO Joe Root, who co-founded the company with CTO Tim Spratt, noted that publishers are facing increasing regulation while web browsers are phasing out support for third-party cookies — all good news for privacy advocates, but with a real downside for publisher ad revenue (blocking cookies causes an average 52% decline in ad revenue, according to a Google study last year).

Permutive tries to address this issues by allowing publishers to utilize their own first-party data more effectively.  Root estimated that without cookies, web visitors break down to 10% who are logged in and authenticated, while 90% are anonymous, and he said, “We use the insight and understanding from that 10% to make predictions about that 90%.”

So from a single anonymous pageview, Permutive can collect 20 or 30 data points about visitor behavior, which it then uses to try to project who that visitor might be and what they might be interested in. Root also noted that the company’s technology relies on edge computing, allowing it to process data more quickly, which is crucial for publishers who may only have a few seconds in which to show a visitor an ad.

If you’re wondering whether this approach has any privacy or regulatory implications of its own, Root suggested Permutive spends “a lot of time making sure we are ideologically aligned with [European privacy regulation] GDPR and ideologically aligned with the browsers.”

Joe Root - Permutive

Joe Root – Permutive

For one thing, “We don’t believe data should be portable across applications,” which is why Permutive is focused on helping publishers use their own data. For another, Root said Permutive is committed to “the destruction of identity in the adtech ecosystem.”

“Using data isn’t a problem — it’s when you attach data to an identity,” he added. So without identity, “Instead of saying, ‘Here is an ad for Anthony, look up everything you know from Anthony,’ we say, ‘Here is an ad for a user interested in tech media.’ One model leaks data and the other doesn’t.”

Root also suggested that these shifts will allow ad dollars to move back to the premium publishers who have more engagement with and data from their readers — publishers who he argued have “up until now funded the long tail” with their cookie-based data.

This approach is reflected in the publishers Permutive already works with, including BuzzFeed, Penske, The Financial Times, The Guardian, Business Insider, The Daily Telegraph, The Economist, Bell Media, News UK and MailOnline.

Founded in 2014, Permutive previously raised $ 11.5 million, according to Crunchbase. The Series B was led by Octopus Ventures with participation from EQT Ventures and previous investors.

“Today, Permutive is the UK category leader in its field and is beating billion-dollar global businesses on a consistent basis in trial processes,” said Will Gibbs of Octopus Ventures in a statement. “The team has hired many incredible people and is now ready to replicate the success seen in the U.K. in the U.S. Given the evolving regulatory and customer priorities, Permutive’s technology could be genuinely pioneering in its field.”

The startup is also announcing that it has hired Aly Nurmohamed (former global managing director for publisher partners at Criteo) as its general manager for publishing and Steve Francolla (former head of global publisher strategy at LiveRamp) as head of partnerships.

Startups – TechCrunch

Edinburgh-based One Year No Beer smashes €1.5 million crowdfunding target

Online toolkit for surviving modern alcohol-free society, One Year No Beer, has smashed its €1.5 million funding round on Seedrs in just 1 day. Already attracting €1.2 million investment in the private stages of the round, One Year No Beer recently opened it campaign to the wider public. The funding will be used to further develop the technology infrastructure of the business, allowing them to scale their lifestyle support system of behavioural changes, through community and connection.

One Year No Beer was launched as a free service in 2015, by founder Ruari Fairbairns, who decided to take a break from alcohol following enormous social, peer and corporate pressures. After realising the effects were life-changing, he decided to help others improve their relationship with alcohol.

Since UK lockdown measures were implemented in March, the Edinburgh-based startup has witnessed a 30% increase in signups, signaling a clear demand for increased support. These figures are reinforced by a recent YouGov survey that revealed that nearly three-quarters of UK drinkers were drinking the same (45%) or more (29%) during lockdown, leaving only 25% drinking less. Further to this, 18% believed they would emerge from lockdown drinking more than they did pre-lockdown.

Now, One Year No Beer’s community is set to grow even further as they invite investors to join them on their mission of change. This follows a successful €3.3 million raise to date, which saw Mark Cowan (ex-Director at Facebook), Joe De Sena (CEO and founder of Spartan and Death Race), and Alain Renaud, (previously global head of mergers and acquisitions at HSBC), join the round.

Ruari Fairbairns, Founder at One Year No Beer says: “We’re delighted to launch this latest funding round and welcome our customers and supporters onboard as we continue our mission in helping the nation change their relationship with alcohol, as well as other positive behaviour change, through the power of online community and connection.”

With over 70,000 members across 90 countries, One Year No Beer’s huge online community supports positive lifestyle changes. The mission is not to eliminate alcohol entirely, but to address negative habits and build new ones through various behavioural science and positive psychology programmes. The company has also recently joined forces with Weight Watchers, to allow users free access to their ‘28 Day Challenge’, promoting both the physical and mental benefits of reducing alcohol consumption.

Fairbairns continues, “Our attitude has always been to be completely different and positive in an industry which is traditionally stigmatised, so we have a very unique angle. We are now the leader in preventative behaviour change, and our plan is now to diversify into lots of other behaviour change models, not just alcohol.”