Landscaping Products Market Outlook, Competitive Strategies And Global Review 2020-2027| Griffon Corporation Inc., Haddonstone, Home Depot Product Authority, LLC., Kafka Granite LLC, Lehigh Hanson, Oldcastle APG, The QUIKRETE Companies., Salina Concrete Products – Jewish Life News

Landscaping Products Market Outlook, Competitive Strategies And Global Review 2020-2027| Griffon Corporation Inc., Haddonstone, Home Depot Product Authority, LLC., Kafka Granite LLC, Lehigh Hanson, Oldcastle APG, The QUIKRETE Companies., Salina Concrete Products  Jewish Life News
“nigeria startups when:7d” – Google News

I’ve been creating content on LinkedIn for 1.5 years now. This is how I create a year’s worth of content plan in a day. (Full guide inside and you can use the strategies for other platforms)

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Startups – Rapid Growth and Innovation is in Our Very Nature!

‘Be Quick to Cut What Is Not Working And Save Resources’- Chijioke Dozie on Startup Growth Strategies – Technext

‘Be Quick to Cut What Is Not Working And Save Resources’- Chijioke Dozie on Startup Growth Strategies  Technext
“nigeria startups when:7d” – Google News

5 Strategies For Balancing Revenue Versus User Growth

scales_balanceSome analysts argue that revenue drives growth, while others say user growth drives revenue. Both have worked. Google reached $ 1B in revenue within five years of incorporation, and now has a market capitalization of over $ 1 trillion. Twitter showed no focus on revenue in the first five years, but was able to parlay 500M users into a $ 35B public company, and now growing revenue.

Every startup dreams of achieving that milestone, when they can focus more on scaling the business and enjoying their earnings, rather than fighting for another investment infusion. Most are still confused about the right priority. Should they focus on increasing revenues and profitability, or entice more and more users with “free” services, to increase their valuation.

Traditionally, it was simple. A business only achieved critical mass by becoming cash-flow positive. Revenue growth (top line) then had to be converted into profit growth (bottom line), before a business was deemed to be self-sustaining and worthy of public investment.

It’s only been in the last decade or two, that social media companies, like Facebook and Twitter, have achieved market valuations in billions of dollars (unicorn status), while clearly sacrificing revenue to gain users. In my view, the pendulum is swinging back, with investors looking more for the traditional indications of business integrity, stability, and growth:

  1. Some element of organic growth is a good thing. The purest form of capitalism has always meant charging a fair price and making a fair profit. Re-investing profits to grow the business is organic growth. The concept of free goods and services to get you hooked, financed by deep pockets, or advertising, seems marginally ethical to many.
  1. Long-term stability requires revenue growth and profit. Most modern investors still look for a business model that embodies a gross margin over 50%, and a net margin in the 20% range. A healthy business, ready to scale, has been doing this for a year or more, with an existing customer set generating a non-trivial and growing revenue stream.
  1. High customer loyalty and high team passion. Startup productivity is embodied in key ratios, including low cost of customer acquisition, high retention, and high revenue per employee. High customer churn and lackluster team members are still indicators of a high-risk investment opportunity, to be avoided by both public and private investors.
  1. Growing appreciation for the value of the solution provided. These days, you need customer evangelists who see the value and will pull in their friends through viral actions to keep the business growing. Too many of the high user growth startups have been fads, and numbers can go down as fast as they go up, as per Friendster and MySpace.
  1. Understanding competitive early mover requirements. First movers in a new space need users more than revenue to maintain market share, so investment pitches need to highlight this priority in requests for funding resources. More complex and defensible businesses should highlight their organic drive to profitability and brand leadership.

Unfortunately, the Internet and heavily funded startups have nurtured a customer expectation of free web services and free smartphone apps. In these domains, it is now difficult to monetize at all until you have a large critical mass of users. In these cases, growth scaling is important, both before and after revenue flow begins. The business plan must reflect both growth phases.

Thus even after a startup has achieved a critical mass of users, the expectation of long-term revenue growth and profitability does not go away. Twitter is facing this challenge right now, as the large majority of public investors expect a near-term financial return on their investment, every quarter of every year.

So a higher focus on user growth may be necessary early, but is never sufficient. If you are in it for the long run, don’t forget the basic business principle that if you lose money on every customer, you can’t make it up in volume.

Martin Zwilling
Startup Professionals Musings

Whatsapp clone – For building successful marketing strategies

Have you ever thought why most businesses fail in spite of setting clear-cut goals and strategic plans? The reason for the failure is mainly due to the lack of a strong marketing strategy. This is because you may be offering the best services and products in your industry but you cannot shine in your business unless you educate your potential customers about your products.

Therefore, any product or service or whatever a business provides must be introduced and promoted efficiently among prospective customers. With such strong promotional activities, you can provide a golden opportunity for your business to be discovered by your customers. Also, it is essential to reinforce the bond with your customers. Only then, you can face the cutthroat competition and attain success

Product promotional activities of a business

So, each and every entrepreneur like you must realize that the heart of the business growth lies in marketing. But, how to do such effective marketing to beat the competition in your business sector?

Without any surprise, the messaging app like Whatsapp will be the perfect choice to meet the marketing needs of businesses. To say it simply, people nowadays widely use messenger apps. And so, there is no doubt that they will expect to find your business there.

So, if you still think that messaging apps are just for chatting with friends, then you are wrong. Apart from serving as a messaging solution, the Whatsapp clone app can act as an apt marketing solution for businesses.

As a striving entrepreneur, do you want to know about the crucial role of the messaging app in marketing activities? Then, continue to read the blog to know how a Whatsapp clone app can act as a powerful marketing solution; how to get the most out of Whatsapp clone in marketing

Whatsapp clone – as an integral part of a powerful marketing strategy

Let us now see how an instant messaging app can act as a comprehensive marketing solution for business promotional activities

Quality Two-way messaging

Customers of today prefer to have real-time conversations with the businesses to know about their products and services better. The instant messaging app can satisfy these user needs by acting as a reliable two-way messaging platform for the customers around the globe.

Customer communication with instant messaging app

So, businesses can directly chat and take orders from the users and can provide a personalized service to them. This will surely boost user engagement and will make them feel important and valued. Eventually, the customer bond will be intensified and customer buying pattern will be changed in favor of the business

Leverage enhanced functionalities

Businesses can update app status with relevant ads, quotes, and links of videos that were published on social media platforms. This can also serve as the best way to announce offers and flash sales to customers.

The right usage of status space with creative content will draw the attention of users and will boost curiosity among the customers. Also, owners can include multiple payment gateways in the messaging app in order to ease the payment process of the users. Similarly, advanced functionalities can be added to the messaging app to grab more eyeballs

Sending custom messages

People will tend to approach the service again and again where they felt more valued and wanted. So, businesses can kindle interest in the minds of customers by sending them personalized messages on festivals, on other occasions, etc through messaging app.

Whatsapp clone app for sending personalized content

Unlike an announcement to everyone, personal messages can amaze users to a greater extent.

Group targeting

You can engage your target customers by creating groups in the messaging app. It is also the best way to segment and target your potential customers. You can create a group for your business and add clients to it who are most likely to buy your service or product. You can then update users in that group regularly with useful and relevant content, media, and so on.

Thereby, you can reach the right customers easily and interact with them seamlessly. Another noticeable benefit of this feature is that when any participant shares the content with their family or friends, then there is an increased possibility for your message to go viral.

How to get most out of Whatsapp clone in marketing

Let us now see how businesses can get most out of the Whatsapp clone app for marketing tasks

Running campaigns

Business owners must understand that there are thousands of brands out there. And so, they must do something innovative in their marketing campaigns. So, entrepreneurs can create and run marketing campaigns through instant messaging apps.

Whatsapp clone app for running marketing campaigns

It is also essential to add a personal touch to the campaigns to give a pleasant experience for the customers. Users can also be kept engaged by carrying out contests and other similar activities through messaging apps

Personal customer service experience

Almost all users want a better way to get quick solutions for their requests. With instant messaging apps, businesses can provide quality customer support which each and every user will be looking for.

Quality customer support through messaging app

As the app supports rich media, any text, video, or audio can be used to reach out to the customers and solve their issues swiftly.

Create and run impressive ads

Is there any user who doesn’t want any excitement or fun? The answer is obviously no. So, as a proprietor, you can create attractive ads for any new product. You can also create teasers or sneak peek for any unannounced service or a product, etc.

You can then run those ads in your messaging app. This will impress users greatly and will make them expect more from you in the future. Thereby, you can easily popularize your product or service among your target customers

Collecting customer feedback

An instant messaging app like Whatsapp can provide a convenient way to do customer research and to collect feedback. So, instead of following a tedious process of calling customers individually for feedback, you can create a questionnaire and post it in the user group to get the required answers for your business. With this, market research can be done effectively for your business.

Instant messaging app for getting product feedback

Also, with the feedback collected, you can enhance the services and products you render. So, messaging apps provide a non-intrusive way to interact with your customers.

Building a modern and better messaging app

From the above sections, now you can understand how instant messaging app can serve as a marketing solution for businesses to promote their products and services in a better way. I hope now you will have an idea of developing a top-notch messaging app to streamline your business promotional activities

To build a robust Whatsapp clone app, you must carry out the below processes

  • Select the platform based on your business needs (Android, iOS, or both)
  • Decide on the features that need to be included
  • Choose the app development team that can satisfy all your quality, time and cost requirements

When we speak about the features of the messaging app, there are some significant and business-friendly inclusions. Listed below are some of the key features of the messaging app, so take a quick look at it

  • A dedicated business profile that allows you to add necessary data such as a physical address, email address, a short description of your business, etc. This will surely add a professional touch to your account
  • To secure the chat messages and other confidential data from unauthorized people, the messaging app must include modern cryptography technology
  • The app must support multimedia file transmission to launch or promote the products with rich media content
  • Save and send frequently used messages with Quick replies. As every business has some standard set of questions, those most asked queries can be quickly answered with this feature
  • The messaging app should allow for the inclusion of prominent payment gateways to impress users
  • With Labels, you can organize your chats or contacts and streamline the operations

Instant messaging app with advanced features

Like the above-mentioned functions, there are several other features that are needed to be considered when you want to build a messaging app. You can also refer the communication business blog in order to know more about the incredible features of the instant messaging app and different aspects of the messaging app development process

Final words

From the above sections, I hope you understand the vital role of instant messaging apps in the business marketing activities. So, it is a must for entrepreneurs like you to develop an impeccable messaging app that can serve as an ideal marketing solution to promote your products and services among your prospective and loyal customers.

Instead of developing the messaging app from scratch which involves a lot of time and money, it will be a good idea to make use of the readymade and adaptable online clone solution. Appkodes Hiddy, our ready-to-use and versatile Whatsapp clone solution will act as a perfect solution to build an amazing instant messaging app for your business.

Instant messaging app built with Appkodes Hiddy

Our chat app script can be customized to get a messaging app that can support the above-mentioned marketing activities. So, purchase a complete Whatsapp clone solution like Appkodes Hiddy and intensify the bond with your customers

Reach us Now..

Do you want to build an impeccable instant messaging app for your marketing activities?

The post Whatsapp clone – For building successful marketing strategies appeared first on Appkodes.


Business Centre Market 2020 Recent Industry Developments and Growth Strategies Adopted by Top Key Players Worldwide and Assessment to 2025 – Azizsalon News

Business Centre Market 2020 Recent Industry Developments and Growth Strategies Adopted by Top Key Players Worldwide and Assessment to 2025  Azizsalon News
“nigeria startups when:7d” – Google News

6 Strategies For Startup Exit That Investors Accept

startup-exit-strategyThe last thing a new entrepreneur wants to think about for a new startup is how it will end. Yet one of the first things a potential equity investor asks about is your exit strategy. The answer you give can make or break your ability to get an investment, so you need to have the right answer ready before anyone asks. Here are three important reasons for the question:

  • Good investment paybacks normally require an exit event. Equity investments are not loans, so there is no loan payback period or interest payments. Equity is stock, but private company stock has no market value until the company goes public or is sold or merged with another company. These events may take three to five years at a minimum.
  • Startups with no exit planned will minimize investor returns. If the entrepreneur plans to grow the company into a family business, or keep it private, they will either never be interested in buying out investors, or will certainly not be motivated to provide the 10x return that investors are looking for. Investors hesitate to invest under these conditions.
  • Most entrepreneurs like the startup role, but not the big-company role. Investors know that the fun of a startup turns into managing production processes, sales processes, and personnel in a few years. You probably will do that job poorly, unless you plan your exit early, to move on to your next startup role, to do that better the next time.

Of course, if you are able to bootstrap your startup, and don’t anticipate the need for outside investors, you can technically ignore the first two points. Even still, in the context of all three points, I recommend that you evaluate the most common exit alternatives and considerations, and integrate the right one into your startup strategy and plan:

  1. M&A – merger or acquisition by another company. This should be perceived as a win-win event, where your startup is bought or merged into a larger peer or competitor, allowing both you and investors to cash out. The resulting entity will gain complementary skills, economies of scale, new customer sets, and hopefully a larger growth opportunity.
  1. IPO – public company initial public stock offering. According to National Venture Capital Association statistics, only 16% of venture-backed startups recently used this alternative, due to high liability concerns, demanding shareholders, and high costs. Most experts don’t recommend this approach as your default strategy anymore.
  1. Find a private equity firm or friendly individual. This alternative differs from an M&A, since the result is still your original single company. Yet it is an opportunity for you and your investors to cash out. The buyer has the challenge of scaling the business, and managing all the operational growth requirements. You can kick-off your next startup.
  1. Position the company as a cash cow to fund spinoffs. If you can convince investors that your startup will generate a solid revenue stream, and the market won’t go away any time soon, they may see an opportunity for an ever larger return. You can maintain ownership, and even find someone you trust to run it for you, as you focus on spinoffs.
  1. Liquidate the assets, cash out investors, and keep the rest. This is not a recommended strategy, since business shutdowns are usually seen as distressed situations, meaning the value of hard assets will be highly discounted. Less tangible assets like the brand name, business relationships, and even your reputation may be lost or damaged.
  1. No exit. If your startup strategy is to be a lifestyle company, or a family business that will grow organically and never go public, then no-exit is a valid exit strategy. This alternative is often paired with a personal no-exit strategy. If you expect investors to help your startup scale, it probably won’t happen, as discussed in the first points of this article.

While exit discussions may somehow seem negative, an exit strategy should always be seen as positive. It’s a plan to develop the best opportunity for you, your startup, and your investors, and capitalize on it, rather than a plan to get out of a bad situation. Think of it as a succession plan, to keep growing what you have started. It may be the end of your startup phase, but it should be the beginning of a more mature and stable business.

Marty Zwilling

Startup Professionals Musings

Aircraft Cleaning and Detailing Services Market 2020 | Know the Latest COVID19 Impact Analysis And Strategies of Key Players: Immaculateflight, ABM, JetFast, Diener Aviation Services, LGS Handling, etc – Cole of Duty

Aircraft Cleaning and Detailing Services Market 2020 | Know the Latest COVID19 Impact Analysis And Strategies of Key Players: Immaculateflight, ABM, JetFast, Diener Aviation Services, LGS Handling, etc  Cole of Duty
“nigeria startups when:7d” – Google News

Share your non scaleable user acquisition strategies

Hey fellow startuppers. I recently launched my startup aimed at e-commerce websites and have been trying to get my product out there. Growth has been very slow, almost non-existent. That hasn’t bothered me until now. Because I will be out of a job in the very near future I figured I’ll dedicate 100% of my time to my startup for a few months.

Before I lose my job and start working on my startup I want to get my user numbers to the point where I actually have real customers who can give me feedback and submit feature requests. I don’t want to blow a lot of money on ads before I am 100% sure about my target market and their needs.

That brings me to the topic at hand: How did you get your first users for your startup and how did you move on from there?

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Startups – Rapid Growth and Innovation is in Our Very Nature!