I feel like I might be in a little bit of a different boat here than most posters on this sub. I've created a very niche USB device for Windows PCs. I've made it well over the hurdle of "make it real". It's no longer just an idea, but an actual product, and I'm very proud of myself for following through on it.
Overall, it's not fairing nearly as well as I'd hoped and I can't quite put my finger on exactly why that is. Even on subreddits like r/pcmasterrace, where I thought it would really take off, my posts fall flat. IDK if it's because the market is even more niche than I thought or if my (very low quality) marketing materials just aren't catchy enough.
I've put 6 months time into this device and I know there are people out there that are interested… but it is going to be a very, very specific set of people.
Would advertising to reach specific markets (like those interested in x or y similar products to mine) be on the table for me at this point? I'm just scared to spend the money if I'm being honest.