Meal Kit Service Market is Booming Worldwide | Blue Apron, Hello Fresh, Plated – Splash Radio Wales

Meal Kit Service Market is Booming Worldwide | Blue Apron, Hello Fresh, Plated  Splash Radio Wales
“nigeria startups when:7d” – Google News

Managed Office Market Outlook 2021: Hidden Trends and Growth Opportunities – Splash Radio Wales

Managed Office Market Outlook 2021: Hidden Trends and Growth Opportunities  Splash Radio Wales
“nigeria startups when:7d” – Google News

Pool Marketing Get Results with Marketing that Makes a Splash

Marketing is essential for companies in the pool industry who want to connect with their target customers. However, if you don’t know the latest best practices or don’t have time to commit to them, it can be hard to stand out from the competition and get the results you want. You could hire a random marketing agency to help, or you could work with Pool Marketing, a marketing agency with knowledge and experience specifically in the pool industry. 

Pool Marketing works exclusively with pool contractors, pool service companies and pool equipment supply stores. They provide best-in-class digital marketing, web design, SEO, reputation management and more to help pool industry businesses like yours succeed.

Using a network of high-profile websites, Pool Marketing helps brands shine and gain visibility in front of their target customers.

PoolContractor.com
PoolContractor.com helps homeowners find pool contractors, pool service companies and supply stores through a convenient online search feature. Visitors can find local companies, review listings, get a free estimate and more.

PoolDesigners.com
PoolDesigners.com is a resource for companies to access professionally designed 3D pool renderings. These designs can be customized with logos, different colors, sound effects and more.

SwimmingPoolLoan.com
SwimmingPoolLoan.com works with more than 100 lenders to offer homeowners pool financing. Using a pool loan decision engine, homeowners answer a few questions to get matched with a compatible lender.

PoolMagazine.com
PoolMagazine.com provides the latest pool industry news and helpful information.

Since Pool Marketing works specifically with businesses in the pool industry, they understand the unique pain points that pool companies face and are able to create effective solutions. Knowledgeable in a wide range of marketing services, Pool Marketing also helps companies boost their Search Engine Optimization, drive website traffic and bring in leads, manage their brand and reputation, and advertise locally. 

Their marketing methods have been industry tested and used by businesses small and large, from independent builders to $ 300 million dollar construction franchises. Rather than outsourcing work to freelancers, Pool Marketing utilizes a team of experienced marketing professionals who are experts at what they do.

Features
Pool Marketing helps companies achieve their marketing goals through a variety of helpful services.

Website services
An effective website helps you differentiate your business and produce quality leads.

Lead generation
Their lead generation platform helps you consistently bring in leads, grow brand awareness and increase revenue. 

Digital marketing
Pool Marketing offers tailored services in the pool industry niche to strengthen your marketing efforts.

Reputation management
Reputation management helps you generate positive online reviews and improve your brand’s reputation.

Enterprise scale
If you’ve got a large corporate pool franchise, Pool Marketing can provide best-in-class marketing services for your franchisees.

Print design and graphics
A strong brand and quality marketing materials can help your business attract customers. 

Social media marketing
Increase your social media following and engagement by having social media management handled for you.

Search engine marketing
Increase traffic to your website and generate more leads with effective search engine optimization and marketing.

Interested?
Maybe you’re tired of spending hours on marketing just to fall short of the desired results. Or, perhaps you’ve got limited to no experience in marketing and don’t know where to begin. Whatever your circumstances, enlisting the help of marketing professionals who understand the pool industry can be a game changer for your business. Visit PoolMarketing.com to learn how they can help you win at digital marketing.

Photos
Pool Marketing

The post Pool Marketing Get Results with Marketing that Makes a Splash appeared first on KillerStartups.

KillerStartups

How to Make a Splash in an Oversaturated Market or Niche

Crowded markets are, by definition, hard to stand out in. If you’re one of 100 companies offering the same services in your market, you can’t do the same things that everyone else is doing. You need to make a splash!

Make Your Biz Stand Out

The beauty of the internet is that it’s torn down any and all barriers to entry into most industries. It used to be that you needed lots of cash/investors, business expertise, suppliers, and a deep prospect list to launch a successful business. Today, you can use a drag-and-drop website builder, a website to source products from, and a social media presence and build a seven-figure company with minimal experience. (If it sounds like we’re oversimplifying things, it’s because we are. But you get the idea.)

But here’s the deal: these low barriers to entry also come at a price. If you’re able to easily start a business, so is everyone else. And it doesn’t matter if you’re selling spatulas or providing accounting services, the competition is fiercer than it’s ever been.

Anyone can start a business and go toe-to-toe with you. The question is, what are you doing to make your business stand out? What’s the differentiating factor between your brand and their brand?

Here are a few big-picture ideas that you can adapt to work for your startup or small business:

  • Double-Down on the Competition

If you’re offering the exact same product or service as the competition, how are you going to stand out. For most businesses, it’s price. They lower their price, thin out their margins, and then hope and pray the competition doesn’t do the same with their prices. It’s a game of diminishing returns.

What you really need to do is increase the value you’re offering. At the very least, this lets you stand out in an industry where everyone is comparably priced. At best, you can actually charge a premium.

Take the carpet cleaning industry as an example. This is an extremely saturated industry with lots of competition in local and national markets. Most of these companies use the same five- or six-step process to clean. Emerald Carpet Cleaning of Dublin recognizes this and chooses to use a proprietary 10-step process. It doesn’t take them that much extra time, but it does result in a better end result. (Plus, saying you use a 10-step process when everyone else is using a 6-step process sounds pretty awesome.)

How can you double-down on the competition and offer a superior product or service that produces a better end result (and sounds good in your marketing)? This is one way to stand out.

  • Give Away Your Best Knowledge for Free

This tactic applies more to service-based businesses and companies that sell knowledge, but it could be applicable to any company in a saturated niche.

By giving away your best knowledge for free, you build trust and establish a loyal following. And guess what? They won’t believe that you’ve just given away your richest nuggets. They’ll trust there’s more where it came from. And when they need better service or insights, they trust you over a competitor who hasn’t done anything for them. You’re a proven commodity. The competition is a gamble. 

  • Tap Into Socially-Conscious Veins

Millennials make up an increasingly large portion of the marketplace. Most businesses either specifically focus on millennial customers or they include them as part of their target audience. Either way, you need to appeal to them.

There are a multitude of ways to appeal to millennials, but one option is to tap into their desire to support social causes. Companies like TOMS Shoes and Warby Parker are examples of brands that give away a product to charity each time a product is purchased. You don’t have to follow this model, but let it serve as inspiration. 

  • Niche Down

As the saying goes, there’s riches in niches. You might think casting a wider net allows you to grab larger market share, but it actually undercuts your ability to stand out. By zeroing in on a very specific market, you’re able to immerse yourself in their wants and needs. This enables you to tailor your products, services, and messaging in a way that resonates with them.

What’s Your Move?

There will always be competition. And for most of us, the competition is heavy. But rather than getting salty about the fact that other people are reaching for the same customers and dollars as you, get excited about the opportunity to improve through differentiation. 

The ball is in your court – how will you stand out today, tomorrow, and for years to come?

The post How to Make a Splash in an Oversaturated Market or Niche appeared first on KillerStartups.

KillerStartups

How to Make a Splash in an Oversaturated Market

Crowded markets are, by definition, hard to stand out in. If yours is one of 100 companies offering identical services, you can’t do the same things everyone else is doing. You need to differentiate.

But differentiating isn’t as easy as it sounds. Pivoting in a different direction than other brands in your space takes ingenuity.

Make Your Business Stand Out

The beauty of the internet is that it’s torn down any and all barriers to entry in most industries. It used to be that you needed lots of cash or investors, business expertise, suppliers, and a deep prospect list to launch a successful business. Today, you can use a drag-and-drop website builder, a website to source products from, and a social media presence to build a seven-figure company with minimal experience. 

But here’s the deal: These low barriers to entry come at a price. If you’re able to easily start a business, so is everyone else. And it doesn’t matter if you’re selling spatulas or providing accounting services — the competition is fiercer than it’s ever been.

Anyone can start a business and go toe to toe with you. What are you doing to make your business stand out? What’s the differentiating factor between your brand and theirs?

Here are a few big-picture ideas you can adapt for your startup:

1. Double Down on the Competition

 

 

If you’re offering the exact same product or service as the competition, how are you going to stand out? For most businesses, it’s price. A brand lowers its price, thins out its margins, and then hopes and prays that competitors don’t do the same with their prices. It’s a game of diminishing returns.

What you really need to do is increase the value you’re offering. At the very least, this lets you stand out in an industry where everyone is comparably priced. At best, you can actually charge a premium.

Take the carpet cleaning industry as an example. An extremely saturated industry with lots of competition in local and national markets, most of these companies use the same five- or six-step process to clean. Emerald Carpet Cleaning of Dublin recognizes this and chose to use a proprietary 10-step process. It doesn’t take the company much extra time, but it does result in a better end product. There’s also the differentiating factor of saying your brand uses a 10-step process when everyone else is using a six-step process.

How can you double down on the competition, offering a superior product or service that produces a better end result — and more appealing marketing? This is one way to stand out.

2. Give Away Your Best Knowledge for Free

 

 

This tactic applies more to service-based businesses and companies that sell knowledge, but it could be applicable to any company in a saturated niche.

By giving away your best knowledge for free, you build trust and establish a loyal following. And guess what? Customers won’t believe you’ve just given away your richest nuggets. They’ll trust there’s more where that came from. When they need better service or insights, they’ll trust you over a competitor who hasn’t done anything for them. You’re a proven commodity; the competition is a gamble. 

Influence & Co., a content marketing company, has capitalized on this approach. The agency recommends that its thought leader clients share their knowledge with prospects and customers — not only will customers be “stickier,” but they’ll be better vetted in the lead funnel. Influence & Co. practices what it preaches, offering a knowledge bank of information on content marketing to inform prospects just getting started.

3. Tap Into Socially Conscious Veins

 

 

Millennials make up an increasingly large portion of the marketplace. In fact, Pew Research noted earlier this year that Millennials had overtaken Baby Boomers as the largest generation. Most businesses either specifically focus on Millennial customers or include them as part of their target audience. Either way, you need to appeal to them — the numbers are on their side.

There’s a multitude of ways to appeal to Millennials, but one appealing option is to tap into their desire to support social causes. Companies like TOMS Shoes and Warby Parker are examples of brands that give away a product to charity each time a product is purchased. You don’t have to follow this model, but let it serve as an inspiration. Can you donate to clean water organizations with each purchase? Could you supply meals to children in need in your community? The options are endless.

4. Niche Down

 

 

As the saying goes, there are riches in niches. You might think that casting a wider net allows you to grab larger market share, but it actually undercuts your ability to stand out. By zeroing in on a very specific market, you’re able to immerse yourself in your target demographic’s wants and needs. This enables you to tailor your products, services, and messaging in a way that resonates.

There will always be competition. For most of us, the competition is heavy. But rather than get salty about the fact that other people are reaching for the same customers and dollars you are, get excited about the opportunity to improve through differentiation. 

The ball is in your court: How will you stand out today, tomorrow, and in the years to come?

The post How to Make a Splash in an Oversaturated Market appeared first on KillerStartups.

KillerStartups

Apple rival alert: With this smart debit card, Google is all set to splash the fintech space

According to the latest report swirling in the tech media world, tech giant Google is walking on the footsteps of Apple as it said to be developing its smart debit card, as a part of its fintech roadmap for this year. The Google card will allow users to make/track purchases made online and offline through new Google’s app. The search engine giant is reportedly partnering with several banks including Stanford Federal Credit Union and CITI for its payment card service, as per the report from TechCrunch.

Furthermore, the card will feature Visa powered chips, although Google may tie-up other payment processors like Mastercard in the future. Notably, the Google card is designed to work as both physical cards (purchases at retail stores with contactless payments support) and virtual cards (online purchases). 

Image credits: Techcrunch

What else do we know?

In case of theft or loss, the Google Card can be locked/blocked through the Google Pay app. The leaked image gives us some more details including the app showing recent transactions with merchants and date details, location of the purchase on the map and strange green and blue dot pattern. 

Unlike the Apple card, which offers various cashback offers, there is no information about Google offering any perks or benefits. It’s worth mentioning that, there is no clarity as to when exactly Google will launch this card. 

In a statement to TechCrunch:

 “We’re exploring how we can partner with banks and credit unions in the US to offer smart checking accounts through Google Pay, helping their customers benefit from useful insights and budgeting tools while keeping their money in an FDIC or NCUA-insured account. Our lead partners today are Citi and Stanford Federal Credit Union, and we look forward to sharing more details in the coming months.”

Working on fintech solutions

It is interesting to see that the tech giants like Apple, Facebook and now Google are moving to the finance sector. To reiterate, Apple launched Apple Card in August last year, whereas social media giant Facebook is also working on a cryptocurrency ‘Libra’ and another platform similar to PayPal. 

Let us know your take on Google Card in the comments section below!

Main image credits: Techcrunch

Stay tuned to Silicon Canals for more European technology news

The post Apple rival alert: With this smart debit card, Google is all set to splash the fintech space appeared first on Silicon Canals .

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