Austria’s App Radar acquires Spanish competitor TheTool to be the one-stop-shop for app marketing products

App Radar

Austria-based App Radar is an app marketing company that focuses on organic and paid user acquisition and lets companies combine self-service tools with managed services for app marketing. The company has recently announced that it has acquired its Spanish competitor TheTool.

Although the financials of this deal were not disclosed, according to App Radar it is a six-digit deal. 

The tools of the trade

TheTool is a performance-based Mobile ASO tool for iOS and Android apps. It enables users to easily track and optimise their app marketing strategy, increase downloads and grow their business.

Created by PICKASO, the leading App Marketing and Mobile Growth agency in Spain, TheTool specialises in data insights for app marketers. Its customer base, which comprises more than 400 customers, will be acquired by App Radar. 

“Their suite of products is the perfect complement to what we have built at TheTool. By combining these solutions App Radar is going to have one of the most complete app marketing offerings available,” says Daniel Peris, the Co-Founder and CEO of TheTool.

The European app market on the radar 

Founded in 2015 in Austria by Thomas Kriebernegg and Christian Janesch, App Radar provides self-service tools and managed services that drive organic and paid user acquisition to companies including Rovio Entertainment, Wargaming and DEGIRO across 160 countries.

“Its features have been designed around a clear UX developed in line with feedback from marketers. As a result, it is the only platform that works hand-in-hand with their workflows. This allows marketers to move between research, analytics and editing all inside one solution rather than having to run multiple solutions,” says the company in its press release. 

According to the company, this acquisition is an assets-only deal that will expand App Radar’s presence in Europe and enable the app marketing company to offer a range of new features to its clients. It is one of the first major acquisitions of an App Store Optimisation Tool in the industry, claims the Austrian company. 

The acquisition follows App Radar recording a second straight year of turnover doubling. “This deal is a huge step in App Radar’s journey. It will enable us to significantly expand our product offering and provide us with a stronger footing in the European app market,” says Thomas Kriebernegg, CEO and Co-Founder of App Radar,

“Our goal is to become a one-stop-shop for app marketing products and TheTool’s range of excellent app analytics services is an important piece of this puzzle. We plan to build on this achievement by further expanding our reach in Europe – particularly the UK and Germany – and doubling down on product development,” he adds. 

Backed by Austrian’s leading VC network eQventure, App Radar’s customer base includes iTranslate, Kolibri Games, Wargaming, DEGIRO, Rovio Entertainment, among others.

Startups – Silicon Canals

Austria-based app marketing startup App Radar acquires Spanish startup TheTool 

Today Austrian app marketing company App Radar has announced acquiring its Spanish competitor TheTool. The assets-only deal will expand App Radar’s presence in Europe and enable the app marketing company to offer a range of new features to its clients. It is one of the first major acquisitions of an App Store Optimisation Tool in…

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10 skyrocketing Spanish startups to watch in 2021 and beyond

Spain’s startup scene has been in pure rocket-mode for the past few years. Home to flourishing success stories like unicorns Glovo and Cabify, the country offers a good quality of life and affordable cost of living, a lively mix of local talent and international workers, and a bridge to Latin American markets. Not to mention…

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Spanish startup Landbot bags €6.5M to boost customer engagement with human conversations; here’s how


At present, numerous companies are drastically changing the way they communicate with the customers, be it sales, marketing, or service. In this regard, ‘chatbot’ is becoming an increasingly popular option among many companies for frontline communication. 

According to a prediction made by research analyst Forrester, digital customer service interactions will increase by 40 per cent in 2021, which will bring significantly more widespread chatbot adoption.

Raised €6.5M funding

In this regard, Landbot, a Barcelona-based company known for “no-code” chatbot builder, has secured €6.5M funding in Series A round led by Spanish-Israeli Venture Capital firm Swanlaab, alongside Spanish national innovation agency CDTI, with previous investors Nauta Capital, Encomenda, and Bankinter. 

The Spanish company will use the funding to double the Landbot team in 2021, hiring executive members across sales, marketing and engineering. To date, the company has raised $ 10.2M (approx €8.3M) funding. 

No-Code Chatbot builder 

Co-founded by Jiaqi Pan, Cristobal Villar, and Fernando Guirao in 2017, Landbot aims to create frictionless experiences for businesses and their customers, building technology that puts people first and can be built by anyone.

It requires no coding knowledge and uses a drag-and-drop solution to design a web page experience filled with gifs and visual elements to capture the attention of the end-user, claims the company. 

As easy as assembling LEGO

Landbot says that the product can be integrated with marketing tools such as Mailchimp and Salesforce, databases such as Airtable and Google Drive, and communication platforms like Slack and WhatsApp. 

One key use case for Landbot is providing its conversational interface to capture and process complex data, taking over the form builder market with its communication automation solution. This, according to the company, enhances the data exchange between company and customer, providing a frictionless experience. The service is available via a freemium and premium subscription.

Serves around 50,000 users 

Currently, the company has over 50,000 users ranging from SMEs to larger organisations in many different industries, from banking to marketing to e-commerce. Some of the notable names include Nestlé, MediaMarkt, CocaCola, Cepsa, PcComponentes, and Prudential. 

According to the company, the product started as an internal experiment to manage its operations, but later it was offered to customers as well once the co-founder realised the value it could provide to other companies.

Acquired Indian company

Notably, Landbot acquired India-based Morph.AI, a chat-based marketing automation tool to further expand its presence into the Asian market. 

To date, 90 per cent of its customers are international, and 60 per cent of its customers come from the US, UK, and Germany. Since its seed round the recurrent revenue has increased 10x and the team has grown to 40 people. 

Jiaqi Pan, CEO and co-founder of Landbot, says, “Increasingly we’re seeing more people use chatbots to communicate with businesses, rather than call them. Speaking to your customer on the channels they use most is crucial, and digital channels are winning. But building a bespoke AI solution is costly for most businesses where the precision rate for natural language processing (NLP) solutions remains below 60 per cent, which is unacceptable for most business use cases and can have a negative effect on the customer’s experience. Our solutions mean anyone can build an effective conversational workflow in minutes, without relying on AI engineers and huge amounts of data to train the AI system.”

“The past year has moved communication automation from nice-to-have to a must-have. Businesses have had to meet the challenge the past year placed on them where digitalisation is accelerating at an unprecedented level, and they were not set up to manage the volume of digital communications in the pandemic. Since the Covid19 outbreak started, we have tripled our monthly revenue as more people have actively searched for a solution that can quickly fix this problem.”

Startups – Silicon Canals

TravelPerk’s ‘NexT’ravel plans: Spanish startup eyes to strengthen its foothold in US with this acquisition

Spanish startup TravelPerk, which is one of the largest global travel management platforms just announced the acquisition of NexTravel, a US-based business travel platform. Notably, this is TravekPerk’s second and largest acquisition after the integration of Albatross, a risk management startup in July 2020.

Why this acquisition?

With the acquisition of NexTravel, the Spanish company will be able to fuel its ongoing expansion strategy in the US. Travelperk will also take over NexTravel’s customer base, employees, technology, inventory and US market expertise.

NexTravel was founded in 2013 by Wen-Wen Lam and Alexey Pakhomov in Santa Monica, and launched in 2015 from Y Combinator. It has over 700 business clients in the US. These clients book, manage, expense, and report employee travel. To date, this startup has processed more than 300,000 trips. By acquiring this company, TravelPerk will be able to significantly increase the volume of US-based travel spends on its platform and help consolidate its position as a leader in the industry and emerge strongly from the pandemic.

Avi Meir, CEO and co-founder of TravelPerk, comments, “The US has been an important market for TravelPerk for some time, but we’re now more committed than ever to growing our presence here. The acquisition of NexTravel will accelerate our growth in the US, doubling the size of our team on the ground and adding significantly to our clientbase and in-market expertise. This is another important milestone in TravelPerk’s global growth and we are excited to bring our combined offering to market.”

Wen-Wen Lam of NexTravel says, “NexTravel and TravelPerk share the same core mission: giving travel managers and travellers worldwide a unique travel experience. By joining forces with TravelPerk, we’ll be able to bring a world-class booking experience to our customers and extend their international capabilities. We can’t wait to continue the great work alongside their team in setting new standards for the industry.”

Partnership with Southwest Airlines

Besides this, the Spanish company is announcing a game-changing partnership with Southwest Airlines in the US. This is another push it has taken to provide the best business travel management experience to the customers in the US. Eventually, TravelPerk will be able to access the company’s full inventory to book domestic flights in the US.

Eyes to overcome a health crisis

The prime focus of TravelPerk is to overcome the health crisis by offering innovative solutions for travel in the post-pandemic world. In 2020, the company spent time in increasing its customer base and future-proofing products that help users navigate the travel environment that had come to a grinding halt by the pandemic. To be precise, the company has been continuously improving its products such as FlexiPerk and new ones such as TravelSafe API that ensure to provide real-time data on travel restrictions imposed due to COVID-19 available to the travel sector.

The NexTravel acquisition is a part of TravelPerk’s strategy to get stronger and acquire other companies and integrate their expertise and talented teams to build long-term growth.

About TravelPerk

TravelPerk is the next-generation business travel platform pioneering the future of business travel. The company has the world’s largest travel inventory alongside powerful management features, 24/7 customer support, state-of-the-art technology and consumer-grade design that enable companies and organisations worldwide such as Share Now, Algolia, GetYourGuide, The Robbins Company, Glovo, USA Wrestling and Lightspeed, to get the most out of their travel.

Last year, in July, the company acquired Albatross, a startup that offers an API for structured information on travel restrictions and local guidelines to travel applications.

TravelPerk founded by Avi Meir, Javier Suarez and Ron Levin in 2015 is backed by world-class investors like Kinnevik, Target Global, Felix Capital, Spark Capital, Heartcore, LocalGlobe, Amplo, 14W—investors in some of the most disruptive companies in tech including Zalando, Slack, Trello, Twitter, Farfetch and Delivery Hero.

Startups – Silicon Canals

Spanish startup Reforestum secures €750k to help offset carbon footprints

Spain-based startup Reforestum has gained momentum after securing €750k funding from 13 angel investors across France, the UK and Spain. The investment will enable Reforestum to grow their remote team and develop their interactive reforestation platform to address customer demand. The platform services both individuals and businesses, however special attention will be given to the…

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Meet the Spanish startup that lets you find out what your DNA says about you (Sponsored)

The Spanish startup ADNTRO GENETICS set out to democratize the access to all the information that genetic studies can show us about on ourselves. Through a kit in which users can collect a small sample of saliva, ADNTRO finds out the main features that your DNA reveals about your origins, your tolerance to certain medicines or…

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Spanish startup Jeff aims to create leading ecosystem of day-to-day services; bags €17.3M & confirms US launch


Founded by three Spanish entrepreneurs, Eloi Gómez, Adrián Lorenzo, and Rubén Muñoz, Jeff was started as a home laundry and dry-cleaning app, but it has since expanded into an international omnichannel ecosystem of day-to-day services

Raised €17.3M funding

Recently, the Valencia-based company raised $ 21M ( approx €17.3M) in a Series B financing round. The funding will be used to kickstart the launch of Jeff operations in the United States and the opening of its first office in New York in January. 

“Faced with the current situation caused by the pandemic, the Jeff team is very proud of this financing round which demonstrates the trust placed by our investors in the project. They are first-class investors who share our vision and have confidence in the scalability of our business model, the new business lines that have been launched, and the new value proposition for entrepreneurs worldwide,” says Eloi Gómez, CEO, and co-founder of Jeff.

Who backed Jeff?

The round was led by All Iron Ventures, Alma Mundi Ventures, and FJLabs, as well as entrepreneur/investor Javier Rubio. 

New partners have also participated in this round, including INNVIERTE, CDTI investment vehicle; and Angels, the growth fund of Juan Roig. 

Existing investors including Gomez Trenor Family through Nalpa S.L, and Addventure Venture Capital fund also participated in the round. 

Offer services in 40+ countries

Established in 2015, Jeff is the first ecosystem offering daily services to users in 40+ countries in Latin America, Europe, Africa, the Middle East, and Southeast Asia, through an omnichannel value proposition. 

‘Business in a box’ concept

It now aims to position itself as the ultimate platform for entrepreneurs with the ‘business in a box’ concept offering business management, data intelligence, and other training tools to help people kickstart a micro-services business under the Jeff brand. 

All of this is packaged up in an omnichannel ecosystem (web, app, and physical stores) that helps consumers to have a “good life” while giving back to neighborhoods and local businesses what digitisation has taken away from them, claims the company.

According to the company, professionals such as Marc Vicente, former COO of Rakuten Europe and Cdiscount; Carlos Vidal, former VP of Orangetheory Fitness and Dunkin Donuts; and Javier Pelayo, former VP of Marco Aldany and co-founder of Pressto have joined the company.

Main image credits: Jeff

Startups – Silicon Canals

Spanish AI startup Irisbond launches Hiru, first hands-free eye-tracking tech that works on any OS


From inventing the steam engine to sending people out to space, we humans have taken huge leaps in a rather short amount of time. While some of the most marvellous innovations were realised gradually, today’s technological innovations are going forward at breakneck speeds. AI is one such tech sub-segment, which is progressing rapidly and now, the Spanish AI startup Irisbond has applied it to develop the first hands-free OS independent eye-tracking tech called Hiru. 

Eye-tracking tech gets an upgrade

Irisbond is a technological company of Basque origin, founded by engineer Eduardo Jáuregui in 2013. The company’s solutions are based on advanced software algorithms, which use artificial intelligence to capture eye movements and translate them into precise actions on a screen. Eye-tracking is in no way a new technology, but via the startup’s’ offering Hiru, its availability across different platforms is a first. 

Hiru is aimed at offering a new way of touchless communication during the pandemic. Computers, ATMs, elevators or even access control systems in an office building could potentially leverage Hiru’s touchless technology. This method could be much safer than a standard touch-based operation. 

The Spanish startup is closing key contracts agreements for Hiru to be used in various sectors such as neuromarketing, automotive, research, industry 4.0, smart homes, robotics, health, and education. According to the company, pre-orders of Hiru are currently available and will be on sale to the public from January 2021. Working with the Massachusetts Institute of Technology (MIT), Irisbond will be jointly investigating techniques to refine its algorithms further. 

How it works

The eye-tracking tech uses AI-based software algorithms and the latest hardware to capture eye movement and translate it into precise orders on a user interface. 

As per the company, the calibration process for the technology is also quite swift and intuitive. Irisbond technology’s offering is already in use by the main Augmentative and Alternative Communication (AAC) market leaders and key centres such as the NHS with Smartbox. With Hiru, Irisbond aims to further grow its market in the UK, across a variety of industries.

Jauregui, CEO and co-founder of Irisbond says, “With Hiru, companies have the freedom to design and develop eye-tracking capabilities into any type of technology. This is, without a doubt, a giant step forward in eye-tracking technology which previously was very limited on its applications. This launch will improve key aspects such as cost, time and usability. An inspiring use case for Hiru is creating solutions that are suitable for people with reduced mobility, facilitating a more inclusive world for everyone.”

The market for eye tracking applications is also estimated to triple from €309.3M in 2020 to €922.87M in 2025. There’s said to be a high demand for the technology in the healthcare and marketing sector, both for personalised advertisements and behaviour monitoring. Eye-tracking tech is also finding applications in different consumer verticals. Also considering the current situation of the pandemic, eye tracking could provide an alternate means to operate various systems. 

Image credits: Irisbond

Startups – Silicon Canals

Spanish last-mile delivery platform Paack raises €44.7M to expand across Europe

Barcelona-based e-commerce delivery startup Paack has raised $ 53M (nearly €44.7M) Series C funding in a round led by Bregal Milestone along with participation from existing investors such as RPS Ventures, Fuse Ventures, Unbound and Rider Global. It will use this Investment to leverage Bregal Milestone’s strategic support and accelerate its expansion across Spain as well as Europe.

Apart from the investment, Jan Bruennler, the Bregal Milestone Managing Partner and Rob Hetherington, the Head of Milestone Performance Partners, which is Bregal Milestone’s in-house portfolio value creation team have become the members of Paack’s board. Notably, this is the eighth investment from Bregal Milestone’s fund worth €495M. Also, it is the first transaction made by the fund in Spain.

Last-mile e-commerce delivery platform

Founded by Fernando Benito, Xavier Rosales, Victor Obrados, and Suraj Shirvankar in 2015, Paack claims to be a leading provider of scheduled, next-day and same-day delivery solutions in Europe. As per the company, its original team was established in Barcelona, but Paack was developed in Dubai by a group of international engineers.

As of now, the company operates across Spain, France, Portugal and the UK and it claims to be one of the fastest-growing companies in Spain with over 3x growth on a year-on-year basis. It delivers several orders per second along with an operational network of over 60 cities along with more than 3,000 delivery partners.

According to the company, it’s also working towards reducing its carbon footprint. Paack claims to be the first UK logistics business to sign the UNFCCC (United Nations pledge for carbon neutrality): ‘Climate Neutral Now!’

It is already delivering all parcels in the UK at carbon net-zero and operates one of the biggest electric vehicle distribution networks to make environmentally friendly deliveries.

Paack has a team of over 240 employees and provides clients with a complete eco-system of end-to-end operations and products, offering warehouse management, fulfilment, and delivery applications, as well as retailer systems and checkout integrations. Headquartered in Spain, this startup has regional operations in the UK, France, and Portugal.

Main image picture credits: Paack

Startups – Silicon Canals