I want to build a very small niche SAAS product on my own and sell it through a subscription model. Do you have any advice on what software I could use to sell and manage the subscriptions, and how much effort and overhead will be involved in selling products this way?

I am a software developer who wants to build an own product besides my job. I intend (as described in the title) to sell this product through a Subscribed Model. Unfortunately I have no idea what kind of legal, administrative and long term support effort this will involve. Is it even possible to do this on my own? Besides, I don't have a lot of starting capital and I don't expect my product to have huge sales. I just want to create a useful product which maybe will get my some passive income.

Do you have any experience in setting up SAAS products? Are there perhaps similar simpler models for selling small products?

submitted by /u/Paddyhallek
[link] [comments]
Startups – Rapid Growth and Innovation is in Our Very Nature!

Sunday’s Success Stories – Celebrate Your Successes From the Past Week: Anything goes, none too small!

Welcome to this week’s Sunday’s Success Stories Thread.

A lot of us get way too hung up on the destination and the fact that we are not there yet.

It is important to take a moment to reflect on a great quote from Agents of S.H.I.E.L.D., “The steps you take don’t need to be big, they just need to take you in the right direction”- Jemma Simmons

This is extremely relevant to all of us in this community. We should all be more aware of the successes we achieve every day that carry us closer to our goals.

Celebrating these successes, no matter how small they are, allow us to stay motivated, focused, and happy while we struggle to achieve dreams of various sizes.

The purpose of this thread is to share our successes from the week with one another and have something to celebrate together.

So, let us know what successes you have achieved this week! Nothing is too small or insignificant!

#Because this is meant to be a safe place to support emotional and physical health there is a zero tolerance policy in effect. Be KIND. Be sure to report any conduct that is in violation of that key tenet.

You can also find more support using instant chat on the /r/startups discord.

submitted by /u/AutoModerator
[link] [comments]
Startups – Rapid Growth and Innovation is in Our Very Nature!

4 Ways Business Owners Can Promote Small Business Saturday on Social Media

This year, Small Business Saturday is going to look a little bit different.

Launched by American Express, Small Business Saturday is sandwiched between Black Friday and Cyber Monday. Local businesses host open house events, decorate their storefronts with customized marketing materials and engage with shoppers via social media to encourage their biggest shopping day of the year. But with COVID-19 cases on the rise again, what can startup and small business owners do to encourage safe shopping this year?

Encourage shoppers to check in to your store online

There are several social media platforms, including Facebook and Instagram, that provide the ability to add your location and “check in.” You can do this in the body of the post, and in Instagram Stories by tagging a brick-and-mortar store’s location. If you’re a local business that allows its customers to check in via social media, encourage shoppers to do so on Small Business Saturday.

When a shopper checks in to your storefront, they expose your business to a much wider audience. Their friends and followers take notice, and may be curious to learn more about your business. Once they tap on your company name, they’ll be redirected to a page filled with tagged check-ins from other customers. This allows potential shoppers to learn more about your business and its location.

Now that these curious potential customers know what you offer and that you’re participating in Small Business Saturday, they may be curious about your store — so make sure your website is up-to-date with your latest offerings.

You might also offer customers an added incentive to check in to your store online, like $ 1 off their in-store purchase.


Related: 5 Free Ways to Market Your Business for Small Business Saturday

Create your own business-specific hashtag for Small Business Saturday

The Shop Small Studio is a tool provided by AmEx’s Small Business Resource Center that offers a wide variety of custom marketing materials. You can use it to create custom posters, social media posts and more in just a few minutes.

While utilizing the tools provided by the Shop Small Studio, add your own hashtag to the marketing materials you create, in addition to using the #ShopSmall hashtag.

Let’s say you run a local bakery called The Sweet Spot. Include #TheSweetSpotBakery on your marketing materials, from mail flyers to email newsletters, encouraging shoppers to use it in their social media posts. This way, you can find their posts faster and be able to regram, retweet or reshare them on your company’s social accounts, creating engagement and word-of-mouth marketing.

Reinforce a #ShopSmall mentality year-round

While it’s true the Small Business Saturday mentality receives peak awareness in November, that doesn’t mean its core ideas should only be promoted this month.

Keep the conversation going about the power of the Shop Small movement year-round on your social channels by doing the following:

  • Highlight new customers you gained because of Small Business Saturday: Ask customers if they’d like to be featured on your social media accounts. Ask how they found out about your business and why they’ll continue to shop there. Share their answers on your social media accounts. This gives your audience a glimpse into the real people that shop at your business, on Small Business Saturday and throughout the year.
  • Play up new and existing offerings: Talk about new items being added to your inventory, as well as new services you’re providing to customers. Shine a spotlight on old favorites, too. This provides a gentle reminder of your offerings and gets customers excited about shopping at your business no matter what time of year it is.

Sign Up: Receive the StartupNation newsletter!

Countdown to Small Business Saturday

Create excitement around Small Business Saturday by counting down to the event across all of your social media handles. Spice up your countdown by including a fun reason why shoppers should look forward to shopping small at your business in particular.

Will you have a surprise offering unveiled the day of? Tease this as you count down to November 28!

To learn how to have a successful (and profitable) Small Business Saturday with extra holiday financing for your business, click here.

The post 4 Ways Business Owners Can Promote Small Business Saturday on Social Media appeared first on StartupNation.

StartupNation

WJR Business Beat with Jeff Sloan: Social Media Endorsements Drive Small Business Sales (Episode 144)

Have you ever wondered if that recommendation you made on social media really helps a business out? Well, now there’s proof that indeed it does.

New data from American Express shows that on average, social media endorsements of small businesses generate about 23 percent of their revenues, or approximately $ 197 billion a year across the small business horizon. The majority of small business owners (78 percent) report that positive shout outs on social media are a significant driver of business.

Tune in to this morning’s WJR Business Beat to learn more from Jeff!

Eighty eight percent of shoppers want to be intentional about supporting local stores during the COVID-19 pandemic, with 42 percent of us reporting that we’ve supported a small business on social media by making a simple recommendation.”

– Jeff Sloan

Tune in to News/Talk 760 AM WJR weekday mornings at 7:11 a.m. for the WJR Business Beat. Listeners outside of the Detroit area can listen live HERE.

Are you an entrepreneur with a great story to share? If so, contact us at editor@startupnation.com and we’ll feature you on an upcoming segment of the WJR Business Beat!

WJR Business Beat Transcript

Good morning, Kevin.

We are all pulling for our favorite local stores to survive this horrible crisis we’re in, and you know what? There is something you can do to help them out.

Ever wondered if that recommendation you made on social media really helps a business out? Well, now there’s proof that indeed it does.

In fact, new research proves that those online shout outs on social media sites like Facebook and Instagram, for example, result in sales. And, of course, that means much needed additional cash flowing into those cash-starved businesses.

In fact, new data from American Express shows that on average, social media endorsements of small businesses generate about 23 percent of their revenues, or approximately $ 197 billion a year across the small business horizon.

Beyond data, anecdotally, as much as 78 percent of small business owners report that positive shout outs on social media are a significant driver of business for them.

You see, the impact of micro influencing, being an ambassador for a business you love has grown in importance and impact, because consumers are growing weary of big production paid commercials.

It’s now proven that influencer marketing, especially in a local community where neighbors trust their neighbors much more than they do an ad, have become more powerful in driving sales, especially in our current climate, when authenticity means much more than sizzle and flash.

The cool thing? Because we care about our local communities, we care about our local businesses. Eighty eight percent of shoppers want to be intentional about supporting local stores during the COVID-19 pandemic, with 42 percent of us reporting that we’ve supported a small business on social media by making a simple recommendation.

So, listen, let’s keep doing it. Let’s do whatever we can to help our local business owners get through this crisis. One simple way to do it? Take a moment to be proactive about creating a shout out for a local business you love on a social media platform.

And you know what? Just because you do, you just might see them start to thrive again on Main Street sometime next year. Now that is what I call a worthy payoff in exchange for a simple act of neighborly kindness.

I’m Jeff Sloan, founder and CEO of StartupNation.com, and that’s today’s Business Beat on the Great Voice of the Great Lakes, WJR.

The post WJR Business Beat with Jeff Sloan: Social Media Endorsements Drive Small Business Sales (Episode 144) appeared first on StartupNation.

StartupNation

WJR Business Beat with Jeff Sloan: Joe Biden Presidency and Small Business (Episode 141)

Joe Biden has been proclaimed the winner in the 2020 presidential election, and now with that behind us, we turn our attention to what that means for us as citizens and as business owners in this country in these most challenging times.

During this morning’s WJR Business Beat, Jeff shares three key economic issues business owners must watch closely in the early going of Joe Biden’s administration.

Tune in below!


StartupNation exclusive discounts and savings on Dell products and accessories: Learn more here

“Now while there are a lot of questions, and even uncertainty, one thing is for sure: simply getting this election behind us and moving from a focus on politics to a focus on doing the hard work we need our leaders to do will itself move us in the right direction.”

– Jeff Sloan

Tune in to News/Talk 760 AM WJR weekday mornings at 7:11 a.m. for the WJR Business Beat. Listeners outside of the Detroit area can listen live HERE.

Are you an entrepreneur with a great story to share? If so, contact us at editor@startupnation.com and we’ll feature you on an upcoming segment of the WJR Business Beat!

WJR Business Beat Transcript

Good morning, Paul. As we all know, Joe Biden has been proclaimed the winner in the presidential election, and now with that behind us, we turn our attention to what that means for us as citizens and as business owners in this country in these most challenging times.

It’s now time to set politics aside and turn our focus to strong leadership, to drive an agenda that will hopefully deliver the kind of positive change we all want as we navigate today’s choppy waters.

As small business owners, here are three key economic issues to watch closely in the early going of his administration.

Number one, of course of immediate interest, will the new Biden administration be able to get a new stimulus package approved and what will the amounts and allocations of that package be?

Biden has voiced support for a robust relief measure that includes a federal bonus to weekly unemployment benefits, more aid for struggling small businesses, and another round of stimulus checks to most households.

Number two, how will the additional government spending that Biden will pursue begin to flow into the economy? Biden is proposing $ 7.3 trillion in new spending over the next 10 years, including upgrading the nation’s roads, bridges and highways, building a clean energy economy, investing in research and development, and a bolster in manufacturing. And so the question is, how quickly will this additional government spending begin to flow into the economy?

And number three, how will new taxes really impact us in our businesses? We know we will be facing increased taxation at both the individual and corporate levels. This has to happen, frankly, simply to pay for the massive outlays of cash that we had to spend in order to get through the COVID crisis. The Biden plan calls for increased taxation of about $ 4 trillion over the next decade, and the big question is how will this affect the economy, our businesses and the citizens of the United States?

Now while there are a lot of questions, and even uncertainty, one thing is for sure: simply getting this election behind us and moving from a focus on politics to a focus on doing the hard work we need our leaders to do will itself move us in the right direction.

I’m Jeff Sloan, founder and CEO of StartupNation.com, and that’s today’s Business Beat on the Great Voice of the Great Lakes, WJR.

The post WJR Business Beat with Jeff Sloan: Joe Biden Presidency and Small Business (Episode 141) appeared first on StartupNation.

StartupNation

Digital Entrepreneur launches virtual learning program for small business owners – Guardian

Digital Entrepreneur launches virtual learning program for small business owners  Guardian
“nigeria startups when:7d” – Google News

Sunday’s Success Stories – Celebrate Your Successes From the Past Week: Anything goes, none too small!

Welcome to this week’s Sunday’s Success Stories Thread.

A lot of us get way too hung up on the destination and the fact that we are not there yet.

It is important to take a moment to reflect on a great quote from Agents of S.H.I.E.L.D., “The steps you take don’t need to be big, they just need to take you in the right direction”- Jemma Simmons

This is extremely relevant to all of us in this community. We should all be more aware of the successes we achieve every day that carry us closer to our goals.

Celebrating these successes, no matter how small they are, allow us to stay motivated, focused, and happy while we struggle to achieve dreams of various sizes.

The purpose of this thread is to share our successes from the week with one another and have something to celebrate together.

So, let us know what successes you have achieved this week! Nothing is too small or insignificant!

#Because this is meant to be a safe place to support emotional and physical health there is a zero tolerance policy in effect. Be KIND. Be sure to report any conduct that is in violation of that key tenet.

You can also find more support using instant chat on the /r/startups discord.

submitted by /u/AutoModerator
[link] [comments]
Startups – Rapid Growth and Innovation is in Our Very Nature!

Bootstrapped Clearfind wants to cut your software spend, for a small fee

Software is eating the world, and that grub can be costly. As the market for enterprise tools and software continues to balloon, organizations are spending more and more on that software across an increasingly complicated and rapidly evolving landscape.

That’s where Clearfind comes in.

Clearfind was founded (and bootstrapped) by James Layfield and Jocelyn Simons. The startup aims to provide clarity and transparency to organizations looking to buy enterprise software. Over the past two years, Clearfind has been building out its backend, which is a mix of machine learning and humans, to distill a software offering down to its features.

When clients join the Clearfind platform, they give the startup access to their backend through integrations with products like Sage, Quickbooks, SAP, etc. so that Clearfind can take a look at their overall software spend. CIOs or CTOs can then see if there are any redundancies in their current software suite. These executives can also input the use case they’re looking to solve and Clearfind will deliver a detailed report on which SaaS products have the features to solve for it.

Before Clearfind, this process could be incredibly manual or costs tens and sometimes hundreds of thousands of dollars through a consultancy. And even then, those consultants may likely be recommending the products that have paid for top placement, not necessarily the best fit.

Image Credits: Clearfind

Clearfind makes money by charging 1.2 cents per dollar of annual software spend. The company says that it usually reduces spend by about 30 percent for most of the companies it works with by helping them optimize their software ecosystem and eliminate redundancies.

Clearfind also generates revenue through referral fees that come from search within Clearfind. Layfield and Simons were clear that vendors can not pay to influence search results or for placement on the Clearfind front-end, but rather pay for the leads that come through. These fees vary from vendor to vendor.

“When a vendor gets a lead from us, they prioritize it because it’s the most qualified lead they’ll ever get,” said Layfield. “That vendor will know everything. about the buyer and that the buyer is looking for all the criteria their product meets, and how much the buyer is willing to pay. That’s a level of qualified lead that just does not exist.”

Layfield explained there is an even more important reason for vendors to pay a referral fee, which is the implied LTV of a Clearfind lead. A customer that actually wants and needs the product, and the features it provides, is far less likely to churn.

Clearfind isn’t alone in the space. YC-backed Vendr, which is already profitable, is also looking to reduce SaaS spend and Intello, which doesn’t just give a view of software in use but also includes a compliance component.

Startups – TechCrunch

Big News: Consumers are Still Shopping Small During the Pandemic

The year 2020 has been a transformational one, especially for startups and small businesses impacted by the COVID-19 pandemic. Constant Contact, an online marketing leader, surveyed over 3,000 consumers in the U.S. (aged 18 and up) on how the pandemic has changed the way they shop to help small businesses understand how to engage with them in this new normal.

The 2020 Small Business Pulse Report highlights these new purchasing behaviors and where small businesses can find new opportunities this holiday season.

While the pandemic has created incredible challenges for small businesses, it has also generated tremendous support from their communities.


StartupNation exclusive discounts and savings on Dell products and accessories: Learn more here

As the infographic below highlights, consumers have made it more of a priority to choose small businesses:

  • 60 percent of shoppers have made more of an effort to support local businesses in their community this year compared to 2019.
  • 71 percent said they have shopped at a small business at least once a month since the start of the pandemic.
  • 62 percent said they plan to visit a small business they’ve never shopped at before the year ends.

With social distancing orders still impacting in-person shopping and brick-and-mortar retail, small businesses that jumped on the e-commerce train early are experiencing the benefits of having a remote shopping method. This holiday season will only continue to bring in online sales.


Related: Annual Holiday Purchase Intention Study Says This is the Most Important Factor Among Consumers

The infographic below shows how small businesses that have e-commerce capabilities are more likely to capture shoppers over the next couple of months:

  • 71 percent of surveyed consumers said they plan to do some of their holiday shopping at small businesses.
  • The majority of consumers don’t even need to go to brick-and-mortar locations; only 10 percent said they had to visit a physical store in order to make a purchase.

While consumer behavior has changed since the start of the pandemic, some of these trends are here to stay for the foreseeable future.

With Black Friday, Small Business Saturday and Cyber Monday quickly approaching, there’s no time to waste for startups and small businesses looking to increase their audience and capture more sales this holiday season.


Sign Up: Receive the StartupNation newsletter!

For more information, continue reading the infographic below:

Constant Contact Holiday Survey

The post Big News: Consumers are Still Shopping Small During the Pandemic appeared first on StartupNation.

StartupNation