Berlin-based Contentful secures €71.3M funding to accelerate expansion; ropes in new CMO

Berlin-based Contentful, which is a global leader in headless CMS (content management systems) has announced the completion of Series E funding. The company has secured $ 80 million (nearly €71.3 million) funding in a round led by Sapphire Ventures along with participation from Salesforce Ventures, General Catalyst, and other new and existing investors.

Intends to accelerate expansion

With the latest investment, the overall funding raised by the company is now $ 158 million (nearly €140.8 million). And, it has been announced that Contentful will accelerate its expansion process to meet the demands and momentum for the omni-channel platform in the market.

“Since pioneering headless CMS six years ago, Contentful has been transforming how companies manage and deploy content across all of their properties,” said Andreas Weiskam, Managing Director of Sapphire Ventures, which also led Contentful’s Series D funding. “As consumers access digital content across more channels, legacy CMS suites are unable to support the demand. We believe Contentful’s API-first approach makes it easy for companies to integrate hundreds of tools and scale up their digital presence on any channel.”

Ropes in new CMO!

Besides the Series E funding, the Berlin-based startup has roped in Bridget Perry as its new CMO (Chief Marketing Officer) to lead partnerships and marketing. Notably, late last year, the company expanded its senior leadership team by roping in Steve Sloan as its CEO and Margo Smith as its Chief Legal Officer. On the whole, eight members have joined the senior leadership team of Contentful last year.

“As a marketing leader responsible for ensuring brand consistency, I know firsthand how challenging it is for builders to deliver a consistent digital customer experience while using outdated technology,” said CMO Perry. “Established CMSes and digital experience platforms (DXPs) aren’t agile enough to manage and deliver dynamic, omnichannel content. Contentful’s agile content platform is on a fast path to disrupting the market.”

Adapts to post COVID-19 era

Berlin-based Contentful is leading the industry with its next-generation content platform. This platform is touted to let developers, content creators, and designers to create as well as deliver digital experiences for any device or channel. The company is helping businesses compete in the massive shift to a digital-first economy.

Well, Contentful is helping brands adapt to the changing digital landscape by scaling up its offerings. During the COVID-19 outbreak, brands had to rely more on digital channels and this has become the new normal for customer engagement. With its omni-channel content platform, Contentful is helping businesses respond quickly to the digital-only economy that has set in suddenly.

The rapid adoption has helped Contentful witness strong growth. Notably, 28% of the Fortune 500 and 2,200 customers across the world use its platform to manage and deliver content across channels such as websites, digital displays, mobile apps, and wearables.

In a bid to replace the existing CMS or extend the capabilities of CMS or DXP, companies adopt advanced content platforms. The notable capabilities include global campaigns, e-commerce, knowledge bases, and in-app content. Some most valuable global brands that use the content platform of this Berlin-based startup include Spotify, Aldo, The British Museum, Bang & Olufsen and Lenovo. And, its ecosystem of over 300 partners includes top-tier digital agencies such as Publicis Sapient, Huge, Valtech and AKQA.

Main image picture credits: Contentful

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