Austria’s App Radar acquires Spanish competitor TheTool to be the one-stop-shop for app marketing products

App Radar

Austria-based App Radar is an app marketing company that focuses on organic and paid user acquisition and lets companies combine self-service tools with managed services for app marketing. The company has recently announced that it has acquired its Spanish competitor TheTool.

Although the financials of this deal were not disclosed, according to App Radar it is a six-digit deal. 

The tools of the trade

TheTool is a performance-based Mobile ASO tool for iOS and Android apps. It enables users to easily track and optimise their app marketing strategy, increase downloads and grow their business.

Created by PICKASO, the leading App Marketing and Mobile Growth agency in Spain, TheTool specialises in data insights for app marketers. Its customer base, which comprises more than 400 customers, will be acquired by App Radar. 

“Their suite of products is the perfect complement to what we have built at TheTool. By combining these solutions App Radar is going to have one of the most complete app marketing offerings available,” says Daniel Peris, the Co-Founder and CEO of TheTool.

The European app market on the radar 

Founded in 2015 in Austria by Thomas Kriebernegg and Christian Janesch, App Radar provides self-service tools and managed services that drive organic and paid user acquisition to companies including Rovio Entertainment, Wargaming and DEGIRO across 160 countries.

“Its features have been designed around a clear UX developed in line with feedback from marketers. As a result, it is the only platform that works hand-in-hand with their workflows. This allows marketers to move between research, analytics and editing all inside one solution rather than having to run multiple solutions,” says the company in its press release. 

According to the company, this acquisition is an assets-only deal that will expand App Radar’s presence in Europe and enable the app marketing company to offer a range of new features to its clients. It is one of the first major acquisitions of an App Store Optimisation Tool in the industry, claims the Austrian company. 

The acquisition follows App Radar recording a second straight year of turnover doubling. “This deal is a huge step in App Radar’s journey. It will enable us to significantly expand our product offering and provide us with a stronger footing in the European app market,” says Thomas Kriebernegg, CEO and Co-Founder of App Radar,

“Our goal is to become a one-stop-shop for app marketing products and TheTool’s range of excellent app analytics services is an important piece of this puzzle. We plan to build on this achievement by further expanding our reach in Europe – particularly the UK and Germany – and doubling down on product development,” he adds. 

Backed by Austrian’s leading VC network eQventure, App Radar’s customer base includes iTranslate, Kolibri Games, Wargaming, DEGIRO, Rovio Entertainment, among others.

Startups – Silicon Canals

Austria-based app marketing startup App Radar acquires Spanish startup TheTool 

Today Austrian app marketing company App Radar has announced acquiring its Spanish competitor TheTool. The assets-only deal will expand App Radar’s presence in Europe and enable the app marketing company to offer a range of new features to its clients. It is one of the first major acquisitions of an App Store Optimisation Tool in…

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What emerging theme or industry is flying under the radar?

I asked this question of Reddit 2 years ago and the answers surprised me so I'm back again. I'm working on a new VC investment thesis and I'm arguing that 20% of the fund should go toward edge case ideas (and maybe 15% to nonprofit ideas).

However, in today's world it's hard to discover something revolutionary but in the past few years Tiktok, sports wagering and anything tied to EVs stand out.

Obviously, everyone is still focused on AI/ML, VR, Augmented Reality, etc, but I wonder if there isn't something a bit more obvious staring us in the face.

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