For the 9th episode of the EU-Startups Podcast we interviewed Anthony Rose, the founder and CEO of SeedLegals – the one-stop platform for the legals you need to get funded and grow your business. Founded in 2016 in London, Seedlegals today counts 60+ employees who are working on a great legaltech product that serves startups in the UK,…
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For the 8th episode of the EU-Startups Podcast we interviewed Ida Tin, the founder and CEO of the Berlin-based femtech company Clue. Ida is a Danish entrepreneur and her company, Clue, is building the world’s fastest growing female health app! Founded in 2013, Clue today has more 15 million users from over 190 countries, and is one of…
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For the 7th episode of the EU-Startups Podcast we invited European venture capital investors to come on air and to pitch their VC firm and investment focus. For further information, the links to those firms can be found in the show notes below. Show Notes New episodes of the EU-Startups Podcast are getting published in a 14-days rhythm…
For the 6th episode of the EU-Startups Podcast we set-up a phone interview with Daniel Gebler, the Co-founder and CTO of the Dutch unicorn Picnic. The team behind the Amsterdam-based scale-up already secured about €350 million in funding and is building Europe’s fastest growing online supermarket. In this podcast interview we talked with Daniel about the Picnic business…
Founders Dave Zohrob and Harish Agarwal previously worked together at AngelList, and they also created Hacker Daily, a podcast recapping the headlines from Hacker News. Zohrob (Chartable’s CEO) told me that their experience hosting a podcast convinced the pair to create an analytics product.
“Podcasting is a weird market,” he said. “One day, our downloads went from 4,000 a day to 5,000 a day. Why did that happen? We had no idea.”
So they built Chartable to give publishers and advertisers the insights they need to understand their audience and their business.
That means creating industry-wide charts, but also helping publishers aggregate their listening data across different podcast apps and launching products like SmartAds (to measure the effectiveness of podcast advertising), SmartLinks (to track the effectiveness of digital marketing campaigns at driving podcast downloads) and SmartPromos (an attribution product for cross-podcast promotional campaigns).
Founded in 2018, Chartable says it’s now tracking 1 billion podcast downloads and ad impressions every month, compared to 100 million downloads a year ago. While the startup offers a free version for independent podcasters, Zohrob noted that it’s currently working with eight of the 10 biggest podcast publishers globally.
He argued that in some ways, history is repeating itself, and that Chartable serves a similar function for podcasts as analytics companies like App Annie do for the App Store. At the same time, he suggested that podcasting is a very different market.
“It’s more fragmented, it’s not just Apple and Android, and there’s a billion different business models,” Zohrob said. “There’s a lot more complexity.”
As for whether upcoming privacy changes in iOS could affect Chartable’s attribution tools, Zohrob said it shouldn’t make “a huge difference,” because the data for podcast attribution is so limited already.
“Ultimately what’s happening with the rest of digital advertising is that it’s going to start to look like podcast advertising, which is kind of funny,” he said. “Maybe they’ll end up meeting somewhere in the middle.”
The funding was led by Initialized Capital, who also contributed to Chartable’s $ 1.5 million round last year. Other investors include Naval Ravikant, Greycroft Partners, The Fund, Weekend Fund, Jim Young and Lukas Biewald.
“Chartable is the authority on podcast analytics and attribution,” said Initialized co-founder Alexis Ohanian in a statement. (He led the Chartable investment before leaving Initialized.) “We couldn’t be happier to support them as they build the tools that brands and publishers need to advance the podcast industry.”
For the 5th episode of the EU-Startups Podcast our Head of Content, Charlotte, invited ThirdEyeMedia founder Clara Armand-Delille to discuss Startup PR. If you’re a founder looking to land some press coverage, listen closely. Tomorrow, we’ll also publish a summary of all the tips that were mentioned within the podcast (and 2-3 more). Stay tuned. The CLUB…
Dor Skuler is CEO and co-founder of Initiation Robotics. He is a former board director for ClearPath Networks, Senior Vice President at Alcatel-Lucent, and officer in the IDF. In today’s episode, we discuss specialty voice assistants and what Intuition Robotics has learned from its extensive beta testing of voice assistant solutions for elder adults that live on their own. Some topics include user experience involving the body language of a stationary robot, the importance of visuals, and device-initiated interactions.
Read more here.