Caura, the app for U.K. car owners, begins offering insurance

Caura, the U.K. startup that wants to take the hassle out of car ownership, is launching car insurance — unveiling its insurtech ambitions.

Dubbed “Caura Protect,” the new insurance product claims to reduce the cost and time taken to insure a car, building on the app’s existing car management features.

Launched earlier this year by Sai Lakshmi, who previously co-founded medication management service Echo, Caura is a mobile app designed to manage all of the vehicle-related admin that car owners endure.

Drivers are on-boarded by entering their vehicle registration number and can manage parking, tolls, MOT, road tax, congestion charges, and now insurance — a “one-stop shop” app in a similar vein to Echo. The idea is that Caura minimises car ownership admin and helps to mitigate associated penalty fines.

Caura is FCA approved to undergo various insurance activities and enables drivers to compare insurers and manage their policy within the app. The startup also says it has redesigned the signup and verification process to significantly reduce the time needed to find the best insurance policy.

“Caura instantly verifies users against official sources like the DVLA, simplifying the experience, and reducing the risk of insurance fraud,” says the company.

The idea is to offer a much more user-friendly insurance search and buying process than is typical of price comparison websites that ask for a multiple page questionnaire to be filled out before sending you — the “prospect” — to the insurer to complete your purchase. Instead, Caura claims that users can research options, select a quote, pay, and be covered to drive in around a minute (if you navigate the app really fast, I’m assuming).

The insurance cover itself is provided by six of the leading U.K. insurers, including Aviva and Markerstudy. In early 2021, Caura users will be able to pay for insurance in monthly instalments.

Asked why no one seems to have made shopping around for car insurance quite so straightforward, Lakshmi tells TechCrunch: “Startups in insurtech have been so busy finding niches that they’ve forgotten to innovate for the mainstream consumer”.

Startups – TechCrunch

4 Ways Business Owners Can Promote Small Business Saturday on Social Media

This year, Small Business Saturday is going to look a little bit different.

Launched by American Express, Small Business Saturday is sandwiched between Black Friday and Cyber Monday. Local businesses host open house events, decorate their storefronts with customized marketing materials and engage with shoppers via social media to encourage their biggest shopping day of the year. But with COVID-19 cases on the rise again, what can startup and small business owners do to encourage safe shopping this year?

Encourage shoppers to check in to your store online

There are several social media platforms, including Facebook and Instagram, that provide the ability to add your location and “check in.” You can do this in the body of the post, and in Instagram Stories by tagging a brick-and-mortar store’s location. If you’re a local business that allows its customers to check in via social media, encourage shoppers to do so on Small Business Saturday.

When a shopper checks in to your storefront, they expose your business to a much wider audience. Their friends and followers take notice, and may be curious to learn more about your business. Once they tap on your company name, they’ll be redirected to a page filled with tagged check-ins from other customers. This allows potential shoppers to learn more about your business and its location.

Now that these curious potential customers know what you offer and that you’re participating in Small Business Saturday, they may be curious about your store — so make sure your website is up-to-date with your latest offerings.

You might also offer customers an added incentive to check in to your store online, like $ 1 off their in-store purchase.


Related: 5 Free Ways to Market Your Business for Small Business Saturday

Create your own business-specific hashtag for Small Business Saturday

The Shop Small Studio is a tool provided by AmEx’s Small Business Resource Center that offers a wide variety of custom marketing materials. You can use it to create custom posters, social media posts and more in just a few minutes.

While utilizing the tools provided by the Shop Small Studio, add your own hashtag to the marketing materials you create, in addition to using the #ShopSmall hashtag.

Let’s say you run a local bakery called The Sweet Spot. Include #TheSweetSpotBakery on your marketing materials, from mail flyers to email newsletters, encouraging shoppers to use it in their social media posts. This way, you can find their posts faster and be able to regram, retweet or reshare them on your company’s social accounts, creating engagement and word-of-mouth marketing.

Reinforce a #ShopSmall mentality year-round

While it’s true the Small Business Saturday mentality receives peak awareness in November, that doesn’t mean its core ideas should only be promoted this month.

Keep the conversation going about the power of the Shop Small movement year-round on your social channels by doing the following:

  • Highlight new customers you gained because of Small Business Saturday: Ask customers if they’d like to be featured on your social media accounts. Ask how they found out about your business and why they’ll continue to shop there. Share their answers on your social media accounts. This gives your audience a glimpse into the real people that shop at your business, on Small Business Saturday and throughout the year.
  • Play up new and existing offerings: Talk about new items being added to your inventory, as well as new services you’re providing to customers. Shine a spotlight on old favorites, too. This provides a gentle reminder of your offerings and gets customers excited about shopping at your business no matter what time of year it is.

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Countdown to Small Business Saturday

Create excitement around Small Business Saturday by counting down to the event across all of your social media handles. Spice up your countdown by including a fun reason why shoppers should look forward to shopping small at your business in particular.

Will you have a surprise offering unveiled the day of? Tease this as you count down to November 28!

To learn how to have a successful (and profitable) Small Business Saturday with extra holiday financing for your business, click here.

The post 4 Ways Business Owners Can Promote Small Business Saturday on Social Media appeared first on StartupNation.

StartupNation

Digital Entrepreneur launches virtual learning program for small business owners – Guardian

Digital Entrepreneur launches virtual learning program for small business owners  Guardian
“nigeria startups when:7d” – Google News

7 Advantages That Local Small Business Owners Enjoy

local-small-business-ownersIt seems that most of you entrepreneurs I meet in my role as business advisor are convinced that starting a new business requires equity investors, exponential growth, and a plan to go public via IPO. I often recommend a less painful alternative, called the lifestyle entrepreneur approach, where your focus is on making a living and a work-life balance, rather than changing the world.

According to recent statistics from the Small Business Administration (SBA), this approach still accounts for 99 percent the businesses out there today. Of course, every lifestyle entrepreneur wants their business to be “successful,” but I find that the definition of success and the expectations along the way differs from that usually associated with what I call “growth startups.”

Here are some of the key indications that you might be a good match for a lifestyle business, for you to compare and consider against your own objectives and strengths:

  1. Enjoy interacting with customers and products every day. Growth entrepreneurs quickly find themselves removed from day-to-day operations, and become more and more occupied by transactions with lawyers, investors, and potential acquisition partners. If your passion is customers, you definitely will be happier as a lifestyle entrepreneur.

    In one stage of my own career, as an executive with a large corporation, I found myself almost totally occupied with managing personnel and organizational issues, including hiring and firing, which kept me away from the products and customers that I loved.

  2. You want to be your own boss, and do things your way. Once you accept equity investor money, or go public with stockholders, you won’t believe the things they demand, and the legal rules you have follow. As the total owner of your own small business, you have maximum control of where and how to spend your time and money.

  3. Take pride in your leadership role in the local environment. Most lifestyle business owners are proud to be recognized as leaders in the local business, education, and civic organizations. They enjoy not being on the road most of time, and able to balance their activities and leadership roles between work and family, sports, or recreation.

    With a focus oriented toward your local community, you might even take an active leadership position in a key environmental or political issue, without fear of how it could hurt your business in another geography or culture. Use flexibility to match your lifestyle.

  4. Personal income is related to operations versus equity. With major investors, your equity and return is diluted and delayed. With most small businesses set up as sole proprietorships or LLCs (Limited Liability Corporations), net income flows more directly into your personal income. You get to enjoy directly the results of your efforts.

    In addition, your income and how you spend it won’t be part of the published record associated with public corporations. For those of you who value your privacy, and want flexibility to live your own lifestyle without continuous scrutiny, this is a major advantage.

  5. Freedom to maintain creative “hands-on” control. A lifestyle business assumes that you will be able to put your ideas and skills to use in implementation as the business evolves, while working directly with customers as well as your own team. This can be a key source of personal satisfaction, as well as the ultimate success factor and legacy.

  6. Lifestyle businesses offer personal tax advantages. Tax laws in most countries are more flexible for small businesses, giving the owner more choices. Thus, owners can often benefit personally from tax-related business deductions, such as vehicle expenses, facilities alternatives, entertainment events, and gains and losses from real estate.

  7. Ability to keep the business in the family until retirement. With a lifestyle business, you plan your exit rather than have the Board of Directors do it for you. You make the decision, if you like, to keep it in the family, sell it, or simply close it down when you retire. Lifestyle businesses can change to match their owner’s interests and long-term desires.

In my experience, the costs and risks of a lifestyle business continue to come down, as websites, social media, smartphone apps, open source tools, and customers via the Internet become more and more the norm. Also more women have been jumping into business ownership, and they have long fought to have more integration of their work with family lives.

Certainly, choosing the path of a lifestyle entrepreneur should be a point of pride, in doing what you really want, instead of just chasing the almighty dollar. Let business success be your definition of satisfaction and happiness, rather than some arbitrary monetary statistic.

Marty Zwilling

*** First published on Inc.com on 10/23/2020 ***

Startup Professionals Musings

#EndSARS: Lagos promises Tax Break, financial support for owners of affected businesses – Nairametrics

#EndSARS: Lagos promises Tax Break, financial support for owners of affected businesses  Nairametrics
“nigeria startups when:7d” – Google News

How do I contact any business owners and start conversations with them to understand their business problems?

I wish to communicate with business owners, understand their problems and then provide software solutions to them. Any help will be useful. My plan is to provide a software solution to the business owners after finding out their problems and then later make it a product, right now i feel I don't know a way to initiate conversation.

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