Can you suggest me google alerts free alternatives please? I want to create a startup that resells and installs software. I need to hear about every new online opportunity for that specific software.

Hi everybody. I think I was clear.

I am conducting a market research to choose the software I want to resell. I want to know about all the opportunities in my country (and worldwide) because, firstly, I want to choose which technology to work with, and secondly, I want to apply massively when the time comes .

Thank you.

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Startups – Rapid Growth and Innovation is in Our Very Nature!

Think You Need a Technical Background to Launch a Tech Startup? Think Again

There are countless myths and misconceptions in the world of entrepreneurship, just waiting to be busted. One that still holds sway amongst many budding business leaders is that to be a founder of a tech startup, you have to actually be technical.

Surely, if you’re going to create a product or service built on software, you should know exactly what goes into making that software, right? Not necessarily. That’s not to say that developers can’t successfully become company founders, but rather, there are other more important aspects to have as a tech entrepreneur than product knowledge itself.

Let’s take a look into the reasons why it doesn’t take a technical background to build a successful product, and what tech founders should focus on instead.


StartupNation exclusive discounts and savings on Dell products and accessories: Learn more here

Succeeding with a non-technical background

While having a knowledge of how to code and build software has its many benefits when building a business, there are certain aspects that can often prevent developers-turned-founders from seeing the big picture.

For example, developers often don’t have the business skills to understand how to sell and market their product. So, you can make a seamlessly-functioning app, but if you don’t know how to get people to use it, what’s the point?

Founders from a software background also often place too much importance on product specs and features, forgetting that solving a customer pain point is the most important part. In reality, even if the product is one-of-a-kind or has an impressive technical protocol, if it’s not being regularly used by consumers, it’s not going to succeed.

While focus on the product is always important, it’s vital to keep your finger on the pulse of the market around you, as well as consumer demands and competitor activity.


Related: 5 Startup Tech Trends to Watch During the Pandemic

Industry-specific knowledge is vital

After 14 years working in the tech world and dealing with many startup clients, I’ve seen countless companies succeed with founders who might not have possessed a technical background, but did have years of experience and knowledge of the industry they were breaking into.

For example, I’ve seen founders from industries such as drivers’ education, construction and car sales all build successful products without the technical knowledge of coding or software development.

We can see this in action in some of the most successful tech startups in their space: Brian Chesky of AirBnB, Evan Sharp of Pinterest, and even Steve Jobs did not come from a background of coding and engineering. But, they were experts in the industry sector they were jumping into. Having this industry knowledge is vital to startup success, as viability in the market is widely considered the biggest determining factor of whether or not a company will sink or swim.

Hire when the time is right

When first starting out, many non-technical founders think they need to hire a Chief Technical Officer (CTO) straight out of the gate to help them with technical decisions. This isn’t the case, and can actually be a hindrance to company growth. Startups often do better by hiring a senior developer to head up their product development, along with other developers as needed. You can then get to know these team members as they grow with you.

If you do decide to hire externally, make sure your existing team is involved in the hiring process: they’ll be able to guide you on whether the candidates are a good fit.


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Conclusion

All of this is not to say that just anyone can go ahead and build a successful tech company, whatever their experience. In fact, quite the opposite: when it comes to startup success, entrepreneurial intuition and a balance of industry knowledge, product quality and attention to the changing market landscape is crucial.

And don’t forget: while a smart leader is vital to head up the business, without a dedicated and passionate team around you, you won’t cross that finish line.

The post Think You Need a Technical Background to Launch a Tech Startup? Think Again appeared first on StartupNation.

StartupNation

Nigerian fintech startups may soon need regulatory approval to launch new products – Ventureburn

Nigerian fintech startups may soon need regulatory approval to launch new products  Ventureburn
“nigeria startups when:7d” – Google News

Need suggestions about equity split between founders for a SaaS product

Hi,

I have a question about founder equity-split.

3 months back, me and one of my acquaintance started working on a SaaS idea. It was mostly an already existing idea (a knowledge-base system) but my cofounder convinced me that it's still worth building because he knows there are potential customers and it might be a good way to get started with SaaS in general.

So I took care of all-things-tech and put up an MVP in roughly two months. We ran campaigns (my cofounder knows multiple potential customers and is well resourced in that sense) but haven't had a paying customer yet (might be due to COVID, but of course the product might be the cause as well).

Now fast forward one month, we are trying to adapt our solution for the Shopify ecosystem, and my cofounder introduced me to another guy who's working with Shopify app companies for the last 3-4 years. His proposal is to onboard him as a cofounder, which I'm also happy to, but now the big question for me is,

"How should the equity be divided among three or us?"

I proposed it to be split half between me and my first co-founder, and slightly less to the newly onboarded guy. But my co-founder doesn't seem to agree with equal split, he thinks I should have a lesser equity share and said that that's usually the case with other SaaS companies too because SaaS is marketing intensive.

I was wondering if someone is aware of what the right split could be (or what's the usual trend) and can share that knowledge here.

PS: I know, I should've talked all this out in the very beginning, that's a mistake on my part.

Edit: Anouther question, Even If I end up convincing him for equal split, is it really a good idea to move ahead in your opinion? (because for sure he has thought that either I'm brining less value or he wants to have the bigger share irrespective of anything).

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Startups – Rapid Growth and Innovation is in Our Very Nature!

Nigerian fintech startups may soon need regulatory approval to test new products – Techpoint.ng

Nigerian fintech startups may soon need regulatory approval to test new products  Techpoint.ng
“nigeria startups when:7d” – Google News

Manic Mondays: Support To Get You Through The Week: Share What You Need Help With, Job Postings, For Hire Offers, or Resources

Welcome to this week’s Support Thread. Please refer to the below suggested formats to get the most out of this thread.

Need Support?

Please use the following format to seek support:

SUPPORT REQUEST

What I am working on: What I need support with: Why I need support with this: My questions to the community: Requested Resources: Relevant URL: [if applicable] Additional Comments: Please add any additional comments that may provide more context around what you need support with so others can provide the most relevant support or guidance to you.

Job Provider?

Please use the following format to post a job listing:

HIRING Company Name and URL: Job Title/Role: Employment Type: [Intern] [Contract] [Part Time] [Full Time] [Remote] Job Description/Responsibilities: Necessary Skills and Experience: Requested, but not necessary Skills and Experience: Job Compensation: Willing to Relocate New Hire: [yes] [no] Job Listing URL: Additional Comments:

Please add any additional comments that may provide more context around the job listing to make it easier for the right people to apply.

Job Seeker?

Please use the following format to post an offer to work :

FOR HIRE Title/Role: Desired Location: Willing to Relocate: [yes] [no] Remote Availability: [yes] [no] Relevant Skills and Experience: Requested Salary/Hourly Rate: Resume/Portfolio URL: Additional Comments:

Please add any additional comments that may provide more context around the job listing to make it easier for the right people to apply.

Resource Provider?

Please use the following format to post an offer to work :

RESOURCE Organization Name and URL: Location Served: Resource Name: Resource Description: Resource URL: Resource Cost:

Do not forget to explore the /r/startups discord. We have many relevant channels to seek support, post job listings, share for hire offers, and share resources. You can also find more support using instant chat on the /r/startups discord.

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Startups – Rapid Growth and Innovation is in Our Very Nature!

Need Advice, my advertising in Instagram / Facebook is failing.

Hi all,

I am launching a new startup this week for live workout and wellness classes and offering a free month in all of my ads on IG/Facebook. The site is seamless and checkout is fluid but I have literally converted NO sales after about $ 200 on IG and different AB Testing. It is only $ 10 a month afterwards so I dont think its a price thing. I am doing really wide demographics right now and getting about $ 1 / click to my website but that seems still very high. When I was doing my specific target demographic I was getting killed at over $ 2 a click. Does anyone have any ideas, guidance? I am pretty new to IG/Facebook advertising, I had a friend in marketing write my copy and have tried a few different things but nothing is converting. It feels like I'm just throwing money in the wind at this point.

I also just finished a 60 second ad with Saff from Tiger King and would advice on where / how to promote it. I was thinking of YouTube between workout videos as well as IG – does anyone have any guidance / blogs / advice on the best places / tips to promote video ads? Thank you in advance

submitted by /u/moresmarterthanyou
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Startups – Rapid Growth and Innovation is in Our Very Nature!

I need help identifying which role(s) of people I should be emailing.

Hey there – I recently launched a custom deck / presentation service based on my design skills and experience designing decks and have narrowed down my target audience being Tech Startups for the time being. That said, I'm wondering who the most optimal people in these teams are that I should be cold calling?

Presentations can be both internal and external in a company, so I'm not sure if the person I should be reaching out to would be director of strategy, or the head of marketing or even the CEO, although I imagine they'd be too busy – or is it a bad idea to even cold call two people of the team?

Any input is welcome, thanks

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Startups – Rapid Growth and Innovation is in Our Very Nature!

#YouthMonth: Brands need to reverse-engineer the way they think about marketing – Bizcommunity.com

#YouthMonth: Brands need to reverse-engineer the way they think about marketing  Bizcommunity.com
“nigeria startups when:7d” – Google News