I think it was posted here a couple of weeks ago.. The developer of the website was posting here to advertise his work thusfar. Basically from my memory the website was able to tell you what products had entered the united states and who manufactured the product for the importing company. Or something to that effect. If anyone remembers this post please link me to it.
Picking out a name for your business is an exciting step. As you start to brainstorm ideas for your company name, it’s important to ask yourself a few questions, including:
- Does this name reflect my brand?
- Will customers be able to associate my offerings and services with this business name?
- Can my business name be easily spelled and pronounced?
- Is this name unique enough not to be confused with another business?
A great business name should be able to answer these questions (and more). The name you choose will identify your business and its offerings to the world. Make a big impression by following these simple guidelines that can help you decide on a name. Then, you’ll be able to secure that name by filing to register a trademark.
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Tips for naming your startup
Consider using relevant keywords
For the following example, let’s assume that you have a telehealth practice based in Los Angeles.
Your business name may include keywords, like “telehealth” or “Los Angeles.” Not only do these keywords explain a bit more about your offerings, they also allow your business name (and subsequently, its domain name) to become a bit more SEO friendly. If you follow good SEO practices, potential customers typing these keywords into search engines will be able to discover your business. This helps to increase not only your website traffic, but your search engine ranking, as well.
Keywords are not a requirement in the business naming process. However, it may be helpful to use them depending on your offerings and the target audience you’d most like to reach.
Simplify the spelling
Some entrepreneurs choose to give their business an elaborate name. It sounds impressive and cool. That’s great for the brand’s image, right? Maybe not so much.
Take a moment to step back and examine your company name. Can you easily spell it out, or are you using a unique pronunciation that might be confusing? Do not overcomplicate the spelling process. Pick a name that has five to 10 letters and at least one consonant. Avoid using hyphens, numbers and any other special symbol that further draws the name out and confuses your customer base.
Following these tips may leave you with a slightly different name than the one you started off with, but you may find this simplified version is actually a lot better for business than its overwrought, slightly more confusing counterpart.
Speak the name out loud
You need to know what your business name sounds like when spoken out loud. After speaking the name out loud yourself, have a friend or family member do the same. Listen to how they say the name. Can this name be easily pronounced? Does the name sound aesthetically pleasing? Is it meaningful and does it convey your brand’s offerings?
Your business name will appear everywhere, from print store signage to logos to social media platforms. It’s important that the name looks and sounds appealing to your target audience and reflects exactly what you have to offer in this industry. If you find you need to return to the drawing board and brainstorm some more on the look, spelling, and sound of your business name, do so. It’s better to spend some extra time on this step and get it right in the first place rather than rushing through the process.
However, if your business name has met all of the guidelines above, you may be ready to register it as a trademark.
How to trademark your company name
The name of your business is considered to be its trademark. A trademark distinguishes a business and its visibility to the world. Once a trademark has been registered, the owner retains exclusive rights over the mark. This ensures nobody else conducts trademark infringement or attempts to pass it off as their own creation.
Conducting a name search
Before you file to register a trademark, it’s important that you conduct a name search first.
You may conduct the search with the help of the United States Patent and Trademark Office (USPTO)’s trademark database: Trademark Electronic Search System (TESS). Or, you may work alongside a third-party trademark registration service.
Conducting a name search allows you to see if there are any registered trademarks or pending applications for the name you wish to trademark. If there are, you will not be able to trademark the business name. However, if there are no trademarks pending for your specific business name, then the name is available to use.
Filing trademark registration
Once you know that your trademark is unique and available for use, then you may file a trademark application to register the mark. Remember to pay the filing fee associated with the application. Within a few days, the business name should be a federally registered trademark.
What comes next after your trademark has been registered? Remember to purchase the proper domain name (your name search should allow you to determine whether or not this is also available) that matches your trademark. You will also need to reserve the proper social media handles for your business. If some of these are not available under your new trademark, it’s okay to make a few subtle variations, such as using the word “the” or an underscore, for the brand’s social media accounts.
Now that you have your business named and your trademark taken care of, you’ve completed another step in getting your business ready for launch. Congratulations!
I’m the owner of a resume critique startup . The idea was to create an AI-driven resume critiquor so people can get their resumes reviewed in seconds.
It only made $ 30 since launch, so I ended up just making the service free. Especially with COVID, I thought it’d help people out that need to get jobs so I put it as a free service, eating up the server costs.
Two days ago (3 yrs post launch), a company in my space, whose name is COMPLETELY different (they rebranded years ago), message me on LinkedIn, telling me that they have a trademark on the name “The (companyname)”, (mine is companyname, so comanyname.io) and hence if I dont take it down, they’ll take legal action against me and file a UDRP.
I single-handedly launched this startup in 2017, doing everything from the name, to the branding, to the middleware, to the backend engine that drives the startup. I made $ 30, and this company that’s supposedly a multimillion dollar company is telling me to take it down.
I’m not sure if there is any point of me posting this, except I’m just sad. This is my baby, I put so much into it. And even though it doesnt make shit, I still proudly tell people to go to resumator.io. Yet there’s nothing I can do, except vent. I just feel really, really sad.
And honestly, it’s just pathetic. For a company making millions to go after me and threathen me with legal action, even telling me I must take it down by Tuesday. They rebranded years ago AWAY from that name and have a completely diff name. First the CMO came after me, then the CEO. Pathetic.
It’s a cruel world man.
I launched a C corp in Delaware and have the .com domain along with a few other domains. The product has not been launched yet. Should I trademark the company name and logo before product launch? On average, how long would it take to trademark a name and a logo?
I am looking to start a clothing company. The brand name isn't registered on .com.
But a company does have it registered at a .gr address.
What is the best way to proceed or research if this name I want is available. I am based in Australia.
My plan is to initially focus on just one product and would be looking to have a finished product in 6 months time.
I need to know this so I can start branding and creating a logo.
Any help is appreciated
Like creating a product that does the same thing a large competitor does but a little better or differently, not enough for everyone to switch but enough to cause the competitor problems. The goal from the start being to cause enough of a problem to the bigger guy that they buy you out, then taking your money and starting a new business in a different niche and doing the same, rinse and repeat.
Is there a name for this? Is anyone successful doing this serially?
A Santa Monica, California-based company, technology firm Tala specializes in microloans. According to CNBC.com, these are loans that range from $ 10 to $ 500, made to people in emerging nations. Aside from the small denominations, which I’ll address in greater detail below, previous attempts to reach such borrowers were stymied by their lack of credit profiles.
Read more here.
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The service I had in mind, is medium sized and it definitely doesn't have a patent as there isn't anything unique about it. It's just that they did it first so they are the main player in the sector.
Would I legally be able to develop a copy of it? Even if I capture 5% of the market share, it would I guess be financially self-sufficient.
It's something a Russian developer might copy. The Russian version of facebook, is Vkontakte. But want to check with you all if this is a viable idea… Personally I have no shame being a copycat, I just want to know if I won't get legal letter! Thanks in advance
Hi r/startupsMy team and I lead a relatively successful consumer electronics "start-up" and as it's getting more publically known we wanna make sure no one can use our name and image. We have no idea what to do to accomplish this (We don't know what to file to be protected), We have been using our name to have an identity, but we're not technically registered as a company (yet)* and it seems imperative to me, as the founder of the darned thing, that no one steals our name or image before we continue doing anything.
p.s.: I call it a start-up, in reality, we're a group of friends doing farm tech (cheap automation systems that are affordable in my countries dangling economy) and selling it under a name, but it has always been my dream to legitimize it legally, and we're close, just a few months away from being able to do it, and the first step I'm gonna take is registering our Image. This has been my project since I was 15 years old and will do anything it takes to see it flourish and become what I've always dreamt of, but of course, we have always been limited in our legal abilities.
p.p.s: (before someone asks, as it is common that people do) My vision wasn't making and selling farm tech, it was pointed to some other, more consumer-y, consumer electronics, but that's what we have been doing so far.
p.p.p.s: We technically are a "start-up".
*You may think this is stupid, and it is, but it allows us to work differently, and our legal system allows it.
Thanks in advance.