Starting a project. Looking for a partner or doing it myself?

I'm tech guy and I work as backend and frontend developer. I'd like to start a small side project which will rely on backend implementation and iOS app (since only iOS allows such feature, Android doesn't yet). It's very small project, it can be done probably within a month.

Backend, obviously, is not an issue, app is. I have following options:

  1. Learn iOS app development. So I need to buy Mac, learn swift and iOS in general, spend months learning it and build ingit
  2. Use React Native to build an app. This might work, but I don't think that react native supports that core feature fully.
  3. Spend time to search for a partner. Not sure really where to find it online

What do you think would be the best option. Personally I'd like to have a partner since it's more motivating and fun to work on a project, there are different points of view, different ideas and skills.

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Startups – Rapid Growth and Innovation is in Our Very Nature!

Working 10h per day for clients and developing startups after hours – do I want to kill myself? What should I do?

Hello guys, I have been developing own projects for 5 years. None of them become profitable yet. I went away from job for 9 months recently to develop one idea which I believed in. Failed.

Now I went to 2x better paid full time job B2B (8 hours a day) and found client for 2 hours a day also B2B where I have got 3x better hourly rate than the first client. I am remote PM.

So, this is amazing cash for me since I was earning 3x less but I feel tired working 7am to 5pm and trying to develop my startups. I feel like it does not give any long term value for me. For my startups for sure. I feel like I should focus on getting investors maybe for my startups, keep fulltime job (boss is amazing businessman, I learn a lot from him) and dump 2h job since the boss become pain in the ass and I am tired. He requires a lot.

Good money is great but my gut tells me to develop startups and does not count on short time earnings…

What do you think? I would appreciate, thanks.

What should I do?

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Startups – Rapid Growth and Innovation is in Our Very Nature!

Got kicked out of a start-up. So I founded a new one by myself.

Hey guys, like a couple of years ago, I was naive and foolish, "founded" a business with a couple. And I was out as explained in this post

I learned from my mistakes and founded a business half a year later iirc.

And this business is going quite well. Their business however failed hard due to Covid 19 as it was an event and promotion business. And my business is doing really well because of Covid 19 as I transformed it into an online business.

What I founded was an incubator/accelerator. I used to create networking events and seminars where people would physically come. Covid-19 happened so, I turned it into online seminars. And because of the lockdowns, I noticed people started to become more interested in online learning. And the audience keeps on growing. We are also partnering up with other figures and organizations and also getting some funding.

I also got a professional looking website and a private email which my previous "partners" whom I fell apart with never wanted.

I just want to thank you all for pointing out my mistakes in the previous post.

A lot of people pointed out that I made assumptions and never got them to write things down on paper, and that I gave everything before getting anything from them.

u/very_nice_how_much said "This is the part of the story where you become the competitor and run them over." What s/he said stuck with me and it actually came true.

Now I have registered the trademark on my name since the beginning so I can no longer be "kicked out". All I need to do is build the brand so it becomes valuable.

Thank you so much.

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Startups – Rapid Growth and Innovation is in Our Very Nature!

I have the weirdest issue right now. I can’t bring myself to “launch” my startup

About ten years ago I agreed to rebuild a relative’s deck. It was the middle of August in Alabama and I was staying at their house for a few days. I was excited for the project, but when it came time to actually take my saw to the first railing to demolition the old one, I had to stop. I literally sat there for a good five minutes because I realized that if I cut through that piece of wood, I’d have to finish the project. I had to take that leap. I did eventually cut through and someone over the course of three days I rebuilt their deck some twenty feet off the sand. The conditions were horrible, but I had such pride in the end.

And ever since then I’ve been so aware of making big decisions.

Which brings me to my startup. About a year ago I built a site for co-founders to find each other by reading answers to kind of off the wall questions. When I released it to a few people in Colorado, folks really seemed to like it and I got to around 400 users. I didn’t want to charge money though and Azure costs like $ 70 a month for SSL, so I had to take it down when I got pulled into other work. But now, during Covid I think there’s such a need for a new method of finding people to work with. So I rebuilt my site, and I even now have options to make money from posting jobs or listing your venture. But now I’m confronted with this intense stage of making a decision.

I’ve put the site up on a share azure site without pure ssl, but I need to take that leap and actually market it. I need to sell it because I think it’s cool, but maybe it’s just a time suck and folks legitimately aren’t able to appreciate small startups. I’ve built in pieces like the ability to have virtual “pitch to developer” or “pitch to salespeople” sessions to help folks find each other, and I have so much more planned. But lately it seems like people claim to support startups while secretly wanting them to have spent millions on flawless UI design.

I guess this is just a rant, but how do I take that leap.

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Startups – Rapid Growth and Innovation is in Our Very Nature!

Financial related: what’s this things i want to do actually called in the financial / investor world? I need guidance so I can Google and teach myself. But I’m stuck.

Financial related.

Looking for advice on what this might be classified as so I can then do proper research to find the right financial and legal people and mentors to help me.

There are two parts to my business. One continuous sales cycle product type. Typical b2b things. Typical cycles. Room for growth, and upselling, didn't related products, and subscriptions packages with those products etc.

But the second part of my business involves much larger projects. They would be running continuously, but each project start is staggered from the next. Each one is very long term, a completely different beast, and the sales process is very long (years) and highly beuracratic involving super complex contracts with dozens of key players. Negotiations, and more. We can kinda prep to eventually do lower level contracts (under 100k setup costs), but the return on the low level stuff isn't worthwhile. We can't even begin to do any decent return projects until we have a minimum of 350k for our infrastructure / set up for these long haul beasts, and most excellent ones we want to be at way down the line will cost us infrastructure costs and setup upwards of a few million (all in, including salarys, everything necessary without me inflating numbers etc). Note I'm not doing anything new here. This is all typical for my industry.

The first side of the day to day operations, of the typical products/sales process, is essentially funding the second one. This keeps the lights on and the doors open. It gets us up in the morning. We are, just starting anyways and nowhere near amassing enough. So, I want to boost this second side with funding. Huge returns if we do it right.

Ideally i want a pool of investors that get something akin to dividends, if we make money on those projects they do. But not equity. Or am I calling it the wrong thing. The more I collect the more diversified we can be in those huge arenas. We can't promise we will succeed though either. But we really don't want to do equity shares or convertible notes etc, these people will be funding projects not giving money to the company for equity or shares or seats. We aren't doing another round, we are doing continuous fund collections for this and we hope our success and results gain additional investors.

What other financial instruments are there? Am i overlooking things? Are we really just collecting money, creating a pool and contracts for each person dictating risk? Are we opening ourselves as a mutual fund kinda things and need to be beholden to those financial regulatory thing and I'm just calling it something else? Are they just gifts with odd contracts?

I'm really lost at what to call this and where it all fits in in the financial world?

I'm looking for investors. But it doesn't feel like an angel or vc related type, maybe a growth thing, but it's not perfectly related to the first so it's not actually growth of anything. But it's not a seed round and the project costs are well above family and friends levels at well over 150k.

Anyways I'm starting to give all sorts of examples, but instead let me see what you all have for pointing me in the right direction. Or asking clarifying questions. I need to learn what this is called so i can set it up right with the right legal people and financial folks and then prospect for the right people.

Thanks!

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Startups – Rapid Growth and Innovation is in Our Very Nature!

What business am I getting myself into?

Hey all, so I'm starting a property managment business. However, after detailing out my business plan as well as researching competitors in the area, I'm starting to question if what I'm doing is ACTUALLY considered property management.

My goal is ultimately to bundle property services such as pool cleaning, yard work, house cleaning, etc. And then approach local homeowners and offer to, well, MANAGE all of that for them. So I would essentially be consolidating all of those services into one single service. That way homeowners need not worry about scheduling, billing, and everything else for 5 different services.

I'm fairly confident that my start up is, by definition, property management. But the fact that there's is quite literally not a single other property management company (in my area) that approaches this the way I'm looking to do has me second guessing myself. Competitors solely focus on rental properties and working side by side with HOAs.

Am I missing something important? Or am I really onto something? Thanks for the feedback in advance.

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Startups – Rapid Growth and Innovation is in Our Very Nature!

Constant failure and challenges are destroying my mental health and motivation. How to pick myself up?

I have a SaaS startup with a few employees. We have some revenue enough to pay the employees, but not enough to pay myself. I do have enough income from other ventures to pay the bills.

It seems like I’m constantly facing endless struggles and failures and I’m completely worn out. We have maybe 3 months before we finish the app, but I’ve completely lost motivation: we’re running into huge issues/bugs with the software and I’m not sure if it’s going to be possible to even finish the product and provide something that’s useful.

We do have interested customers. But I’m just fearful we’re not going to be able to create something that actually solves the problem. It just feels like our app is too hard and doesn’t quite solve the problem in its current forms.

How do you guys stay motivated when facing challenges like this? How can I make myself slog through the shit, figure it out, and keep moving? I feel so done

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Startups – Rapid Growth and Innovation is in Our Very Nature!

Should I hire a programmer even if I’m a programmer myself?

I'm working on a pretty advanced app, not like the usual CRUD operations, which requires all sorts of UI animations (multiple drag and drop, etc). I can make the backend pretty easily but I'm not that good of a frontend programmer.

I was thinking of hiring out some contractors (friends that I know) to help me build just that part of the frontend out, but I don't want to be in a position where customers are asking for features and I don't know how to build them since I didn't build out the frontend (or at least, it would take me a long time to learn how to do so).

I don't want to hire anyone full time since it seems like I can built the rest of the app out myself, so it doesn't seem worth it getting another cofounder only for them to do a small part of the work. Is this something any of you have also dealt with?

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Startups – Rapid Growth and Innovation is in Our Very Nature!

Silly question, will naming my brand after myself hinder any potential future acquisitions of my startup?

If a large company wants to acquire my fashion brand named after myself, do you think they would possibly be hesitant since the brand revolves around my identity?

Of course this is speaking of a total acquisition of the company where I would no longer have any affiliation with the startup whatsoever.

Let me know your thoughts thanks.

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Startups – Rapid Growth and Innovation is in Our Very Nature!

I read all 60 point landing page checklist articles on the internet, found it confusing then created a 14 point checklist for myself.

Hey guys,

Most of the articles on the internet about landing pages have 60 point checklists. 60, serious? These lists suppose to help you but they can only create more confusion and anxiety.

So I created my own list. It contains only major conversion points and triggers. And eventually, I ended up with a 14 point checklist. Believe me, you don't need to overcomplicate things to increase your conversions.

So here I go,

(I'll try to make it short and sweet but also share extra articles and resources at the end of the post)

#1 Clear Value Proposition

A clear value proposition is a short and compelling summary of the primary benefit that you offer to your prospects.

The attention span of a typical visitor is lower than a goldfish. So you should start talking about your visitor’s pain point and your offer in the very first phrase.

Your value proposition needs to answer these 2 questions within 5 seconds.

  1. Which product or service does this website offer?
  2. What is unique about this product or service?

Here are three things to outline before you write your value proposition.

  • Know your ideal customer.

Her language, struggles and major pain points that make her upset.

  • Specific and concrete benefits of your product

.Focus on one primary benefit and include qualitative or quantitative, measurable end results of your product.

  • Unique Strength

What differentiates you from your competitors? Use your unique strength to convince your visitors.

https://imgur.com/a/1Alw6Ey – This canvas makes it easy.

#2 Visual Focus

The background image of the first visual your visitors see. It’s a precious element, it would be a shame to waste it with a static image.

You can match your this visual with the value proposition to empower your message and grab your visitor’s attention.

Here are some ideas:

  • If it’s a personal brand -> Show your face.
  • If it’s a product -> Show your product with a happy customer, or show the ease of use or show the interface.
  • If it’s a service -> Show happy customers, share a moment from the environment.

Think of how you can get through the feeling or end result of your product to your visitors.

#3 Short forms

Make your forms short and sweet for higher conversion rates. Ask for an email and that’s it, you have everything to start a conversation.

Long forms are scary, and in general, they have lower conversion rates. Try not to ask people their company, city, dog’s name and how many cousins they have, as long as it’s not a must.

#4 Call to actions

Right after you talk about their pain points and present your offer, call your visitors for action. Their attention span is short, so you should show the next step before they leave the page.

Blend your value proposition and call to action to make it more effective.

Avoid: “Click here” or “Contact us.”

Instead, use: “Start building a landing page”. Or make it more attractive and write “Build a high-converting landing page now”.

Have a single focus call to action. If your product is too complicated, then you can have a secondary CTA, such as “Learn more about x.”

The design of your CTA is also critical. Try to find attractive colors that complement each other and make sure these colors are matching with your brand identity.

#5 Social Proof

People don’t know you. And the social proof is a shortcut to building an instant trust.

There are tens of social proof strategies, here are some of the most effective ones:

  • Show how many people purchased your product – 3043 people bought this course.
  • Written testimonials from your customers
  • Video Testimonials. A happy customer could sale better than your best salesperson
  • Badges. Such as security or trust badges.
  • Logos. Show the brands you have worked with.

#6 1:1 attention ratio

You know attention is the only currency you have. And you need to guide that attention to your offer, only, lonely. So you should get rid of all clickables, navigation elements, search bar and the rest of distractors.

Keep the attention laser-focused to your holy goal: conversion.

#7 Make it personalized

Browse subreddits, Quora and specific forums to find out how your target audience speaks and writes. Then try to talk their language on your landing page.

For example: If your potential customers are millennials, you can use “gimme” instead of “give me” to make them feel like they’re talking with a friend.

They’ll easily choose a friend over your competitors.

Note: Never use complicated words when there is a simple alternative. Try to keep your copy at the elementary level, it’s easier for the brain to understand even when it’s educated.

#8 Help your visitors by showing all the steps

You think your product is too straightforward and doesn’t need further explanation? Don’t leave a space for assumptions. Show how people can use, configure or implement your product.

Even the most straightforward product needs a step by step explanation. Because these steps give your visitors a sense of security.

This step by step approach will give your visitors a gameplan after they purchase your product. You’re placing stepping stones to help them cross the river of doubt. Use five or six steps at max. Otherwise, you may accidentally over complicate your product instead of helping them.

#9 Use bullet points to present your features or benefits.

I’ll make this one a live example for you.

Example 1.

With landing page software X, you can easily design your landing page by using templates and drag-and-drop features, so no coding skill needed. Also, you can A/B test and connect your landing pages to your favorite marketing tools to get the best out of it. If you have any problems, our customer’s support is on the line to help you, 7/24.

Ok, I confess I wrote it with no love to make it look worst.

Example 2

With X:

  • No coding skills required.
  • Design easily with a drag-and-drop feature.
  • Use 100+ templates
  • A/B test to find out what works best for you.
  • Connect X with your favorite marketing tools.
  • 7/24 fast online support.

You see, the first one is crowded and boring.

The second one is effortlessly flowing and snackable.

You know what is even better than that? Transforming the features to benefits.

To do this, you can sort all of your features and try to squeeze emotional benefits from each.

For example:

  • No coding skills required – You’ll never be dependent on an IT guy who rarely keeps his deadlines.
  • Use 100+ templates – With templates, you’ll save hours and instead, you can spend your time doing your favorite things.

Always use bullet points instead of long sentences to make your points concise and attractive.

#10 Page speed optimization

Is your landing page loads slower than 3 sec? WTF, are you living in a cave or smt?

Yes, people are annoyed if your page loads slower than 3 sec and then they bounce. And you’ll never see each other again.

The speed of your landing page is a passive component but it’s super important for two reasons.

One: as I mentioned, you lost your precious visitors.

Two: It also gives you the upper hand to rank higher on Google search.

There are many ways to find out your page speed, Google's speed test is my go-to.

After you took the test, follow the suggestions of Google to make your page faster

#11 Clear communication (what, why, how)

Make sure that your visitor immediately knows what he can get (WHAT), how he can get it (HOW) and why he needs it (WHY).

You can map out the structure of your landing page with these three communications pillars. The order can be flexible for each product, but in general, it’s like that:

Why? You’re embarrassed because you have a sweating problem.

What? Sweatnot can help you to get rid of your sweaty palms.

How? You can buy it by clicking the CTA and start using it in three easy steps.

I know what you’re thinking and no, I don’t have a sweating problem.

#12 Mobile Friendly – Responsive

If there were a constitution of the landing pages, that would be one of the major laws. Seriously, triple check your landing page and optimize it for your mobile visitors.

#13 Create urgency

Scarcity increases the conversion rates but it needs to seem natural and rational. It’s a robust psychological trigger called loss aversion and also known as FOMO.

These days, almost everything is limited edition and available for a limited time, so don't try to make a monkey out of your visitors. Use it carefully.

#14 Repeating the call-to-action

Hey, do you remember me? It’s me again, call to action and I’m here to transform you to into a customer.

No jokes here, Don’t hesitate to repeat your CTA 2 to 3 times more on your landing page. Your visitors could get distracted and drift away without clicking your call to action.

So add some more action.

So what does your landing page looks like?

Here is a scheme I use. You don't strictly have to hold on to the order.

Header

  • Value proposition
  • Matching visual
  • Tagline
  • Form
  • Call to action
  • Section 1
  • Description + video if possible
  • Section 2
  • How to use the service or products
  • Section 3
  • Social proof
  • Section 4
  • Call to action -> link to the header.

That's it folks. I hope you learned something out of my post.

If you want a broader reading with images and examples,you can do it by clicking here.

If writing a value proposition is making headaches for you, read this. It reads like aspirin.

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Startups – Rapid Growth and Innovation is in Our Very Nature!