As Tech Billionaires Back African Startups, A Novel Push Taps Local HNIs – WeeTracker Media

As Tech Billionaires Back African Startups, A Novel Push Taps Local HNIs  WeeTracker Media
“nigeria startups when:7d” – Google News

SafeBoda’s Exit Symbolism For East Africa’s Second-Largest Two-Wheeler Market – WeeTracker Media

SafeBoda’s Exit Symbolism For East Africa’s Second-Largest Two-Wheeler Market  WeeTracker Media
“nigeria startups when:7d” – Google News

[Kenna Security in Loss Prevention Media] Tips to Help Retailers Ensure That Black Friday Is Secure and Incident Free

In the build up to Black Friday, it’s tempting to make technology upgrades to help performance on the day, but Stephen Roostan, VP EMEA at Kenna Security, warns that this could backfire and weaken an organization’s security. “For the IT and security teams, this make or break period is definitely not the time to be making significant upgrades or proactively deploying major patching initiatives. All the must-do IT projects will either have been completed, or put on the back-burner for now.

Read more here.

The post [Kenna Security in Loss Prevention Media] Tips to Help Retailers Ensure That Black Friday Is Secure and Incident Free appeared first on OurCrowd Blog.

OurCrowd Blog

4 Ways Business Owners Can Promote Small Business Saturday on Social Media

This year, Small Business Saturday is going to look a little bit different.

Launched by American Express, Small Business Saturday is sandwiched between Black Friday and Cyber Monday. Local businesses host open house events, decorate their storefronts with customized marketing materials and engage with shoppers via social media to encourage their biggest shopping day of the year. But with COVID-19 cases on the rise again, what can startup and small business owners do to encourage safe shopping this year?

Encourage shoppers to check in to your store online

There are several social media platforms, including Facebook and Instagram, that provide the ability to add your location and “check in.” You can do this in the body of the post, and in Instagram Stories by tagging a brick-and-mortar store’s location. If you’re a local business that allows its customers to check in via social media, encourage shoppers to do so on Small Business Saturday.

When a shopper checks in to your storefront, they expose your business to a much wider audience. Their friends and followers take notice, and may be curious to learn more about your business. Once they tap on your company name, they’ll be redirected to a page filled with tagged check-ins from other customers. This allows potential shoppers to learn more about your business and its location.

Now that these curious potential customers know what you offer and that you’re participating in Small Business Saturday, they may be curious about your store — so make sure your website is up-to-date with your latest offerings.

You might also offer customers an added incentive to check in to your store online, like $ 1 off their in-store purchase.


Related: 5 Free Ways to Market Your Business for Small Business Saturday

Create your own business-specific hashtag for Small Business Saturday

The Shop Small Studio is a tool provided by AmEx’s Small Business Resource Center that offers a wide variety of custom marketing materials. You can use it to create custom posters, social media posts and more in just a few minutes.

While utilizing the tools provided by the Shop Small Studio, add your own hashtag to the marketing materials you create, in addition to using the #ShopSmall hashtag.

Let’s say you run a local bakery called The Sweet Spot. Include #TheSweetSpotBakery on your marketing materials, from mail flyers to email newsletters, encouraging shoppers to use it in their social media posts. This way, you can find their posts faster and be able to regram, retweet or reshare them on your company’s social accounts, creating engagement and word-of-mouth marketing.

Reinforce a #ShopSmall mentality year-round

While it’s true the Small Business Saturday mentality receives peak awareness in November, that doesn’t mean its core ideas should only be promoted this month.

Keep the conversation going about the power of the Shop Small movement year-round on your social channels by doing the following:

  • Highlight new customers you gained because of Small Business Saturday: Ask customers if they’d like to be featured on your social media accounts. Ask how they found out about your business and why they’ll continue to shop there. Share their answers on your social media accounts. This gives your audience a glimpse into the real people that shop at your business, on Small Business Saturday and throughout the year.
  • Play up new and existing offerings: Talk about new items being added to your inventory, as well as new services you’re providing to customers. Shine a spotlight on old favorites, too. This provides a gentle reminder of your offerings and gets customers excited about shopping at your business no matter what time of year it is.

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Countdown to Small Business Saturday

Create excitement around Small Business Saturday by counting down to the event across all of your social media handles. Spice up your countdown by including a fun reason why shoppers should look forward to shopping small at your business in particular.

Will you have a surprise offering unveiled the day of? Tease this as you count down to November 28!

To learn how to have a successful (and profitable) Small Business Saturday with extra holiday financing for your business, click here.

The post 4 Ways Business Owners Can Promote Small Business Saturday on Social Media appeared first on StartupNation.

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How Different Generations Use Social Media


How Different Generations Use Social Media

With the advent of the internet, the world has turned into a global village. Humans, who are essentially social beings, have created internet-based ways to stay connected at all times. These internet-based platforms that allow us to stay connected are referred to as social media.

More than two-thirds of all internet users around the world find themselves on social media. Due to this urge to stay connected, the past decade has seen a substantial rise in the number of social media platforms like Facebook, Instagram, and Twitter among others.

Contrary to popular beliefs, these platforms attract not only the youth but also those of older generations. Roughly 3.8 billion people use social media. Although, the motives for adopting and using social media differ for different generations. While some wish to stay connected with old friends and family, others simply wish to have a platform to share their opinions.

Now, let us take a look at the different motives and habits of social media users. We will also examine how the personality and traits of individuals seemingly affect their social media habits.


Generation Z

Gen Z is a demographic cohort constituting people born between 1996 and 2015.

People belonging to this generation are digital natives – they’ve not seen a time before the internet or high-tech devices. Gen Zs have had their experiences with social media from an early age and have included this phenomenon as a part of their daily lifestyle.

Gen Z’s choice of social media platforms and content can be more accurately assessed if you know the characteristics of this generation –

  • Always Online: A survey conducted by Pew Research Center resulted that almost 45% of Gen Zs are always online, mostly on their mobile devices.
  • Have Unparalleled Access To Smartphones: Almost 95% of Gen Zs have a smartphone or access to one.
  • Loves Visuals: Gen Zs are visual learners. They are driven by visual content like photos and videos than written or textual content.
  • Privacy Conscious: Gen Z cares less about their data being used for personalised recommendations. But they do care for privacy on the whole. They don’t want to be spied upon.



What Do Gen Z Use Social Media For?

Generation Z use social media with a motive to –

  • Share daily life updates: Gen Z considers social media to be a place to keep everyone updated about their daily lives. They are the ones who post most pictures and updates about their lives on social media.
  • Develop A Personal Brand: Gen Zs are more driven towards individual achievements than any other generation. This makes them focus on their personal brand more than others. Gen Zs are content developers who use social media to develop their own brand.
  • Communicate with friends: Unlike older generations, people belonging to Gen Z are more connected to their friends via text, video calls and “snaps”.
  • Get over FOMO: FOMO, or the fear of missing out, too compels Gen Zs to keep a check on social media for updates from friends and acquaintances. They do so as they don’t want to miss out on current trends or glimpses that their friends share.
  • Make Most Of Micromoments: People belonging to this generation often check their social media newsfeeds and other applications regularly for a few minutes consuming a lot of short-form content.

Gen Z’s Favourite Social-Media Platforms

Gen Z’s characteristics and motives clearly indicate the social media platforms they use most. They prefer a platform that:

  • Is populated by visual content
  • Helps them develop their own brand
  • Let them communicate with ease
  • Is more personal

Hence, the obvious platforms that fit these descriptions are –


Instagram

Around 52% of Gen Zs use Instagram.

The reason?

Well, Instagram is specifically developed to target the digital natives. It’s an ecosystem that capitalises on the micromoments requirement. The platform makes use of –

  • Portrait orientation: Since Instagram aim is to capitalise on micromoments, it keeps its orientation to be portrait to make scrolling and content consumption easier.
  • Short form relevant content: Instagram constitutes mostly short-form content like stories, short videos, etc. that can be consumed within seconds.
  • Messaging: The platform has a handy text, image, and video messaging functionality that lets Gen Z users connect with other users with a tap.
  • Sharing: The posts can be shared with other users easily.
  • Brand building resources: Instagram is a content ecosystem which provides resources to build brand online. The ecosystem revolves around followership where users follow other users to show support.
  • Social networking: Users can like and comment on others’ posts which further aids smoother social networking.
  • Aesthetic appeal: Gen Zs are strongly influenced by the visual oriented content posted other users.

Snapchat

51% of Gen Zs in the US check Snapchat on a regular basis. It is the top social media application among US teens.

The reason?

Snapchat is considered to be privacy centric by Gen Z. It’s one such platform which is not flooded by older generation. Moreover, it involves self-deleting messages which teens prefer.

Besides this, here are other reasons why Snapchat found its way in Gen Z’s lifestyle –

  • Selfies and filters: Snapchat is known for its filters and provides its users with a rather unique selfie experience.
  • Celebrity lifestyle Information: An additional reason why Snapchat is so popular among this generation is that, like Instagram stories, Snapchat also enables users to follow their favourite celebrities and their lifestyles.


YouTube

Gen Zs are visual learners. They prefer to learn on YouTube than learning through apps, textbooks, etc. In fact, nearly 60% of Gen Zs prefer learning on YouTube, making this platform a go-to social media network for long-form content.

TikTok

TikTok was designed specially to cater to Gen Z. It focuses on short-form content, makes scrolling really easy, and is really easy to use.

But the north-star of TikTok is the emotional promise that anyone can go viral. Gen Z’s love for fame attracts them to this platform.


Gen Z’s Preferred content On Social Media Platforms

Social media is used by Gen Zs primarily during micromoments to check on the world.

They also find themselves being increasingly influenced by the content they find online. Gen Zs look for inspiration and ideas. They often end up following social media influencers for the same.

How much Time do Gen Z Spend on Social Media daily?

On an average, Gen Zs spend about 3 hours on social media per day.


Millennials

Millennials is a demographic cohort constituting people born between 1981 and 1995.

This generation is considered to be more educated and technologically advanced than its previous generations. The people belonging to this generation are most adaptable as they’ve lived a life before and after the advent of internet. They are more focused on social issues and are not afraid to take a stand.

Millennials choice of social media platforms and content can be more accurately assessed if you know the characteristics of this generation –

  • Tech Savy – Even though millennials are not tech-reliant, they are tech savy. They make sure to use the available tech to get their job done.
  • Early Adopters: This generation has witnessed so many changes that it has become a characteristic to look for something new.
  • Multi Taskers: Millennials is the pioneer generation with infinite choices. This made them multitaskers who live an on-the-go lifestyle.
  • Privacy-conscious: Millennials care for their privacy more than other generations.
  • Achievement-Oriented: Millennials seek the best possible outcome and even work hard to achieve it. They are even not afraid to question things.

What Do millennials Use Social Media For?

Millennials loves attention, connection, and recommendations. They use social media to –

  • Stay in touch with their friends and family and even make new connections. Millennials love the idea of new.
  • Overcome their FOMO and check on the latest updates. More than ¾ of millennials admit on being influenced or purchasing products based on the Instagram they follow.
  • Stay informed about different world issues.
  • Find something entertaining to read or watch.
  • Share content.


Millennials’ Favourite Social-Media Platforms

Millennials’ characteristics and motives clearly indicate the social media platforms they use most. They prefer a platform that:

  • Is populated by both textual and visual content
  • Provides with news and trends
  • Is focused more on content consumption
  • Lets them communicate with ease
  • Let them learn on their own pace
  • Is more public

Hence, the obvious platforms that fit these descriptions are –

Facebook

Being the pioneer users of Facebook, millennials are so accustomed to using Facebook and are so in pressure of the network effect that they are stuck with it now.

Moreover, Facebook is developed just to cater to the needs of this generation –

  • More textual content,
  • Link outs,
  • Easy scrolling,
  • Easy sharing,
  • Easy communication with others.

Facebook is a great platform for millennials to consume content and even get news of the world.

According to the 2020 Consumer Culture Report, 77% of millennials use Facebook daily.


Twitter

Millennials care more about the world and social issues than other generations. This is why they’re so fond of the micro-blogging website Twitter.

In fact, almost 61% of Twitter Users Are Millennials. They get their daily dose of news, trends, and even gossip from this social media network.

Moreover, the platform also forms their voice to support their causes.


Instagram

Instagram suits millennials’ on-the-go lifestyle. They get to consume short-form content during their breaks and even share their life with the world.

Moreover, Instagram also allows users of this generation to show their aspirational personality and build a brand.


YouTube

In the words of Google

  • Millennials are self-starters and doers: They like to learn things at their own pace.
  • For millennials, self-improvement trumps self-promotion: Millennials look for ways to improve their health, lifestyle, and take other recommendations to improve themselves.
  • Millennials like to dream: Millennials like to view a world in a different perspective through the eyes of other people.

All these requirements are catered to on Youtube which forms a go-to social media platform for millennials.

Millennials’ Preferred Content On Social Media Platforms

Millennials prefer both visual and textual content. They like reading opinions and even love recommendations.

In fact, social media play a big role in how millennials shop.

Beside this, the users of this generation typically are more likely to share content that they find appealing and informative with their friends and families.


How Much Time Do millennials Spend On Social Media Daily?

Millennials spend about over 2.5 hours on social media each day.

Generation X

Generation X is a demographic cohort constituting people born between 1965 and 1980.

This generation has lived through difficult economic times in the 1980s and has a specific set of characteristics that set them apart. They are –

  • Independent: This generation grew up with minimal adult supervision and thus learned the value of independence from early age.
  • Resourceful: Gen X’s problem-solving skill is more developed because of their experience.
  • Technologically Hybrid: They’ve seen a life before and after internet and are more technologically hybrid in doing work. But they are not the master of technology as the other two generations that came after them.
  • Financially Literate: Gen X saw the great depression. Hence, they know the value of money and are more careful with expenditures. Moreover, these people have started families, making them more conscious while spending.
  • Privacy Conscious: Gen X doesn’t like the idea of putting their personal lives on display on social media.
  • Advertisement Haters: Gen X has seen influential advertisements of the moon landing, the Cold War, the internet revolution, and the Y2K crisis etc. so they have a prejudice against advertisements.


What Do Gen X Use Social Media For?

Gen X loves information – be it related to their connections or the advertisement they saw on TV. They use internet and even social media to consume as much information they can (which can even be fake news).

They use social media to

  • Stay in touch only with people who matter – their friends and family.
  • Share their opinions with people who matter.
  • Research.
  • Consume information.

Gen X’s Favourite Social-Media Platforms

Gen Z’s characteristics and motives clearly indicate the social media platforms they use most. They prefer a platform that:

  • Is easy to use and operate
  • Is more visual (since they’re generation that grew up with television)
  • Provides with news and trends
  • Is focused more on content consumption
  • Lets them communicate with ease
  • Gives them importance
  • Provides a feeling of nostalgia (connect with friends, provide past information, etc.)

Hence, the obvious platforms that fit these descriptions are –

  • Facebook
  • Youtube
  • Instagram


Facebook

Those belonging to Generation X tend to be non-experimental. They stick to platforms that they are familiar with, and tend to steer away from trying out new platforms. Facebook is relatively the easiest to use social medium that most Gen-X’ers are familiar with, and hence, Facebook remains the most popular among this generation.

In fact, over 95% of Gen X’ers use Facebook.

They use it to connect with people who matter, consume information, get news and trends, and even share their opinions with ease.

YouTube

In the words of Google, Gen Z use YouTube to –

  • Embrace nostalgia: Gen X likes to view embrace nostalgia, be it in the form of past entertainment, people of the past, past advertisements, or even past pop culture.
  • Get news: Youtube is the go-to news source for Gen X.
  • Do things themselves: Since these people are more self reliant and independent, they use YouTube to master DIY skills and do work themselves.


Instagram

Unlike platforms like Snapchat and Twitter, which require time to figure out thoroughly, Instagram is easy to figure out.

Moreover, it provides an easy and visual access to know more about the brands and people who matter.

Gen X’s Preferred Content On Social Media Platforms

Gen X love visuals. They want to see more of their connections.

And when it comes to consuming content, they prefer personalisation and getting more importance.


How Much Time Do Gen X Spend On Social Media Daily?

This generation, on an average, spends a little less than an hour per day on social media.

Baby Boomers

Baby Boomers is a demographic cohort constituting people born between 1946 and 1964.

People belonging to this generation are the natives of the old media – newspapers, TV, radio, etc. They’ve seen the most dramatic change in technology and are arguably more used to changes. This is the generation that used to write letters to their friends and hence, love the idea of textual messages.

However, this generation is still not used to the idea of using smartphones to the fullest – majorly because of their old age. They are the ones who use the pointer finger instead of thumb to use smartphones.


What Do Baby Boomers Use Social Media For?

Unlike other generations, baby boomers still are reliant on old media. They still read magazines and watch TV.

But they do use social media, majorly to remain in contact with their friends and family. Baby boomers have spent most of their lives without any social media. Hence, they lost touch with friends. In the age of social media, reconnecting with is considered their biggest motives behind creating a social media account.

Baby Boomers Favourite Social-Media Platforms

Contrary to what many may think, an overwhelming 82.3% of baby boomers use at least once social networking site. 


Facebook

About 75% of all baby boomers in the US have an account on Facebook. It is undoubtedly considered the key medium of connecting with family and friends, and so it is no surprise that Facebook is the most popular medium among baby boomers.

YouTube

50% of all baby boomers online engage in watching videos online, with about 82% of these opting for YouTube for their video requirements.

YouTube does not really facilitate social networking like Facebook and Instagram, and is a platform that allows users to access Television content like the news and their favourite shows. This provides with both, information and entertainment, on demand.


baby Boomers Preferred Content On Social Media Platforms

Informative videos, preferably ones that are informative and slow paced, are a favourite among baby boomers. However, they don’t mind reading texts as well.

Facebook and YouTube happen to be their favourite platforms for videos. Videos keep them engaged, allow them new insights and teaches them new things that keep them up to date in the modern world.


How Much Time Do Baby Boomers Spend On Social Media Daily?

Baby boomers tend to be heavy internet users. On an average, they spend about 2 hours on social media per day.


Go On, Tell Us What You Think!

Did we miss something? Come on! Tell us what you think about our article on How Different Generations Use Social Media in the comments section.

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WJR Business Beat with Jeff Sloan: Social Media Endorsements Drive Small Business Sales (Episode 144)

Have you ever wondered if that recommendation you made on social media really helps a business out? Well, now there’s proof that indeed it does.

New data from American Express shows that on average, social media endorsements of small businesses generate about 23 percent of their revenues, or approximately $ 197 billion a year across the small business horizon. The majority of small business owners (78 percent) report that positive shout outs on social media are a significant driver of business.

Tune in to this morning’s WJR Business Beat to learn more from Jeff!

Eighty eight percent of shoppers want to be intentional about supporting local stores during the COVID-19 pandemic, with 42 percent of us reporting that we’ve supported a small business on social media by making a simple recommendation.”

– Jeff Sloan

Tune in to News/Talk 760 AM WJR weekday mornings at 7:11 a.m. for the WJR Business Beat. Listeners outside of the Detroit area can listen live HERE.

Are you an entrepreneur with a great story to share? If so, contact us at editor@startupnation.com and we’ll feature you on an upcoming segment of the WJR Business Beat!

WJR Business Beat Transcript

Good morning, Kevin.

We are all pulling for our favorite local stores to survive this horrible crisis we’re in, and you know what? There is something you can do to help them out.

Ever wondered if that recommendation you made on social media really helps a business out? Well, now there’s proof that indeed it does.

In fact, new research proves that those online shout outs on social media sites like Facebook and Instagram, for example, result in sales. And, of course, that means much needed additional cash flowing into those cash-starved businesses.

In fact, new data from American Express shows that on average, social media endorsements of small businesses generate about 23 percent of their revenues, or approximately $ 197 billion a year across the small business horizon.

Beyond data, anecdotally, as much as 78 percent of small business owners report that positive shout outs on social media are a significant driver of business for them.

You see, the impact of micro influencing, being an ambassador for a business you love has grown in importance and impact, because consumers are growing weary of big production paid commercials.

It’s now proven that influencer marketing, especially in a local community where neighbors trust their neighbors much more than they do an ad, have become more powerful in driving sales, especially in our current climate, when authenticity means much more than sizzle and flash.

The cool thing? Because we care about our local communities, we care about our local businesses. Eighty eight percent of shoppers want to be intentional about supporting local stores during the COVID-19 pandemic, with 42 percent of us reporting that we’ve supported a small business on social media by making a simple recommendation.

So, listen, let’s keep doing it. Let’s do whatever we can to help our local business owners get through this crisis. One simple way to do it? Take a moment to be proactive about creating a shout out for a local business you love on a social media platform.

And you know what? Just because you do, you just might see them start to thrive again on Main Street sometime next year. Now that is what I call a worthy payoff in exchange for a simple act of neighborly kindness.

I’m Jeff Sloan, founder and CEO of StartupNation.com, and that’s today’s Business Beat on the Great Voice of the Great Lakes, WJR.

The post WJR Business Beat with Jeff Sloan: Social Media Endorsements Drive Small Business Sales (Episode 144) appeared first on StartupNation.

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