How can we know that our idea/product ready for the market?

We are 1 week away from our launch with our marketplace app, with some technological innovations within.

The problem is that we feel we are ready in all aspects, but still afraid as we might be missing something. So the question is how can we make sure before the launch that we are ready?

What we did in short: 1-on-1 calls with 200+ potential users, 40+ physical stores visited on the same niche, contacted people within personal networks with huge experience on the same niche. Summary of our calls: It is very promising and solves a problem, but there are still some problems we can not sort out, as they are based on bad human behavior.

(sorry if my grammar is bad, as I'm not a native speaker)

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Startups – Rapid Growth and Innovation is in Our Very Nature!

Target Market Segment information on people that are interested in entrepreneurship, startups and innovation

Hey!

I am wanting to find some information on my target market audience of individuals who are curious/intrigued/fascinated/inquisitive towards startups, entrepreneurship, small businesses and innovation. I have searched thoroughly throughout the web but can't seem to find anything!

I am looking for information similar to what the outdoor industry association have created. They have fantastic resources and information on the consumer segments.

Am wanting to gain a better understanding of my target market. Lots and lots of insights please! hahaha

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Startups – Rapid Growth and Innovation is in Our Very Nature!

EC roundup: BNPL startups, growth marketing tips, solid state battery market map, more

When I needed a new sofa several months ago, I was pleased to find a buy now, pay later (BNPL) option during the checkout process. I had prepared myself to make a major financial outlay, but the service fees were well worth the convenience of deferring the entire payment.

Coincidentally, I was siting on said sofa this morning and considering that transaction when Alex Wilhelm submitted a column that compared recent earnings for three BNPL providers: Afterpay, Affirm and Klarna.

I asked him why he decided to dig into the sector with such gusto.


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“What struck me about the concept was that we had just seen earnings from Affirm,” he said. “So we had three BNPL players with known earnings, and I had just covered a startup funding round in the space.”

“Toss in some obvious audience interest, and it was an easy choice to write the piece. Now the question is whether I did a good job and people find value in it.”

Thanks very much for reading Extra Crunch this week! Have a great weekend.

Walter Thompson
Senior Editor, TechCrunch
@yourprotagonist

As BNPL startups raise, a look at Klarna, Affirm and Afterpay earnings

Pilot CEO Waseem Daher tears down his company’s $ 60M Series C pitch deck

Smashing brick work with hammer

Image Credits: Colin Hawkins (opens in a new window) / Getty Images

I avoid running Extra Crunch stories that focus on best practices; you can find those anywhere. Instead, we look for “here’s what worked for me” articles that give readers actionable insights.

That’s a much better use of your time and ours.

With that ethos in mind, Lucas Matney interviewed Pilot CEO Waseem Daher to deconstruct the pitch deck that helped his company land a $ 60M Series C round.

“If the Series A was about, ‘Do you have the right ingredients to make this work?’ then the Series B is about, ‘Is this actually working?’” Daher tells TechCrunch.

“And then the Series C is more, ‘Well, show me that the core business is really working and that you have unlocked real drivers to allow the business to continue growing.’”

Can solid state batteries power up for the next generation of EVs?

market-maps-battery-alt

Image Credits: Bryce Durbin

A global survey of automobile owners found three hurdles to overcome before consumers will widely embrace electric vehicles:

  • 30-minute charging time
  • 300-mile range
  • $ 36,000 maximum cost

“Theoretically, solid state batteries (SSB) could deliver all three,” but for now, lithium-ion batteries are the go-to for most EVs (along with laptops and phones).

In our latest market map, we’ve plotted the new and established players in the SSB sector and listed many of the investors who are backing them.

Although SSBs are years away from mass production, “we are on the cusp of some pretty incredible discoveries using major improvements in computational science and machine learning algorithms to accelerate that process,” says SSB startup founder Amy Prieto.

 

Dear Sophie: Which immigration options are the fastest?

lone figure at entrance to maze hedge that has an American flag at the center

Image Credits: Bryce Durbin/TechCrunch

Dear Sophie:

Help! Our startup needs to hire 50 engineers in artificial intelligence and related fields ASAP. Which visa and green card options are the quickest to get for top immigrant engineers?

And will Biden’s new immigration bill help us?

— Mesmerized in Menlo Park

 

Why F5 spent $ 2.2B on 3 companies to focus on cloud native applications

Dark servers data center room with computers and storage systems

Image Credits: Jasmin Merdan / Getty Images

Founded in 1996, F5 has repositioned itself in the networking market several times in its history. In the last two years, however, it spent $ 2.2 billion to acquire Shape Security, Volterra and NGINX.

“As large organizations age, they often need to pivot to stay relevant, and I wanted to explore one of these transformational shifts,” said enterprise reporter Ron Miller.

“I spoke to the CEO of F5 to find out the strategy behind his company’s pivot and how he leveraged three acquisitions to push his organization in a new direction.”

 

DigitalOcean’s IPO filing shows a two-class cloud market

Cloud online storage technology concept. Big data data information exchange available. Magnifying glass with analytics data

Image Credits: Who_I_am (opens in a new window) / Getty Images

Cloud hosting company DigitalOcean filed to go public this week, so Ron Miller and Alex Wilhelm unpacked its financials.

“AWS and Microsoft Azure will not be losing too much sleep worrying about DigitalOcean, but it is not trying to compete head-on with them across the full spectrum of cloud infrastructure services,” said John Dinsdale, chief analyst and research director at Synergy Research.

 

Oscar Health’s initial IPO price is so high, it makes me want to swear

I asked Alex Wilhelm to dial back the profanity he used to describe Oscar Health’s proposed valuation, but perhaps I was too conservative.

In March 2018, the insurtech unicorn was valued at around $ 3.2 billion. Today, with the company aiming to debut at $ 32 to $ 34 per share, its fully diluted valuation is closer to $ 7.7 billion.

“The clear takeaway from the first Oscar Health IPO pricing interval is that public investors have lost their minds,” says Alex.

His advice for companies considering an IPO? “Go public now.”

 

If Coinbase is worth $ 100 billion, what’s a fair valuation for Stripe?

Last week, Alex wrote about how cryptocurrency trading platform Coinbase was being valued at $ 77 billion in the private markets.

As of Monday, “it’s now $ 100 billion, per Axios’ reporting.”

He reviewed Coinbase’s performance from 2019 through the end of Q3 2020 “to decide whether Coinbase at $ 100 billion makes no sense, a little sense or perfect sense.”

 

Winning enterprise sales teams know how to persuade the Chief Objection Officer

woman hand stop sign on brick wall background

Image Credits: Alla Aramyan (opens in a new window) / Getty Images

A skilled software sales team devotes a lot of resources to pinpointing potential customers.

Poring through LinkedIn and reviewing past speaker lists at industry conferences are good places to find decision-makers, for example.

Despite this detective work, GGV Capital investor Oren Yunger says sales teams still need to identify the deal-blockers who can spike a deal with a single email.

“I call this person the Chief Objection Officer.

 

3 strategies for elevating brand authority in 2021

Young woman standing on top of tall green bar graph against white background

Image Credits: Klaus Vedfelt / Getty Images

Every startup wants to raise its profile, but for many early-stage companies, marketing budgets are too small to make a meaningful difference.

Providing real value through content is an excellent way to build authority in the short and long term,” says Amanda Milligan, marketing director at growth agency Fractl.

 

RIBS: The messaging framework for every company and product

Grilled pork ribs with barbecue sauce on wooden background

Image Credits: luchezar (opens in a new window) / Getty Images

The most effective marketing uses good storytelling, not persuasion.

According to Caryn Marooney, general partner at Coatue Management, every compelling story is relevant, inevitable, believable and simple.

“Behind most successful companies is a story that checks every one of those boxes,” says Marooney, but “this is a central challenge for every startup.”

 

Ironclad’s Jason Boehmig: The objective of pricing is to become less wrong over time

On a recent episode of Extra Crunch Live, Ironclad founder and CEO Jason Boehmig and Accel partner Steve Loughlin discussed the pitch that brought them together almost four years ago.

Since that $ 8 million Series A, Loughlin joined Ironclad’s board. “Both agree that the work they put in up front had paid off” when it comes to how well they work together, says Jordan Crook.

“We’ve always been up front about the fact that we consider the board a part of the company,” said Boehmig.


TC Early Stage: The premiere how-to event for startup entrepreneurs and investors

From April 1-2, some of the most successful founders and VCs will explain how they build their businesses, raise money and manage their portfolios.

At TC Early Stage, we’ll cover topics like recruiting, sales, legal, PR, marketing and brand building. Each session includes ample time for audience questions and discussion.

Use discount code ECNEWSLETTER to take 20% off the cost of your TC Early Stage ticket!

Startups – TechCrunch

DigitalOcean’s IPO filing shows a two-class cloud market

This morning DigitalOcean, a provider of cloud computing services to SMBs, filed to go public. The company intends to list on the New York Stock Exchange (NYSE) under the ticker symbol “DOCN.”

DigitalOcean’s offering comes amidst a hot streak for tech IPOs, and valuations that are stretched by historical norms. The cloud hosting company was joined by Coinbase in filing its numbers publicly today.

DigitalOcean’s offering comes amidst a hot streak for tech IPOs.

However, unlike the cryptocurrency exchange, DigitalOcean intends to raise capital through its offering. Its S-1 filing lists a $ 100 million placeholder number, a figure that will update when the company announces an IPO price range target.

This morning let’s explore the company’s financials briefly, and then ask ourselves what its results can tell us about the cloud market as a whole.

DigitalOcean’s financial results

TechCrunch has covered DigitalOcean with some frequency in recent years, including its early-2020 layoffs, its early-2020 $ 100 million debt raise and its $ 50 million investment from May of the same year that prior investors Access Industries and Andreessen Horowitz participated in.

From those pieces we knew that the company had reportedly reached $ 200 million in revenue during 2018, $ 250 million in 2019 and that DigitalOcean had expected to reach an annualized run rate of $ 300 million in 2020.

Those numbers held up well. Per its S-1 filing, DigitalOcean generated $ 203.1 million in 2018 revenue, $ 254.8 million in 2019 and $ 318.4 million in 2020. The company closed 2020 out with a self-calculated $ 357 million in annual run rate.

During its recent years of growth, DigitalOcean has managed to lose modestly increasing amounts of money, calculated using generally accepted accounting principles (GAAP), and non-GAAP profit (adjusted EBITDA) in rising quantities. Observe the rising disconnect:

Startups – TechCrunch

[Hub Security in CTech] Exclusive: Israeli startup develops solution to secure booming DeFi market

Israeli startup Hub Security has developed a new secure custody solution geared towards the Decentralized Finance (DeFi) sector, aiming to enable teams to securely connect between leading cryptocurrency wallet MetaMask and the popular Ethereum blockchain, as well as most other prominent global DeFi platforms. The new service would provide organizations with end-to-end cyber protection for their MetaMask crypto wallets within a rugged hardware environment using Hub Security’s secure platform.

Read more  here.

The post [Hub Security in CTech] Exclusive: Israeli startup develops solution to secure booming DeFi market appeared first on OurCrowd Blog.

OurCrowd Blog

The Midwest Fund launches, brings The Fund’s innovative investment strategy to a fifth market – TechCrunch

The Midwest Fund launches, brings The Fund’s innovative investment strategy to a fifth market  TechCrunch
“nigeria startups when:7d” – Google News

Putting Together a Focus Group – Tips for Student Start-Up Market Research

I’m part of a student team carrying out pro-bono consulting for a recently launched student start up, and as part of our market research project we’re looking to organise and put together a small online focus group (8-10 individuals).

Our student start-up client works as a sustainability-minded discount service, currently as an email newsletter. The aim of the focus group would be to discuss personal attitudes towards sustainability and sustainable consumption, from a range of perspectives, followed by discussing attitudes towards sustainability discount services.

As someone new to this field of work, I’d like to ask for tips with putting together and running and focus group, and if anyone is interested, volunteers for a short session later this week or towards the start of next week. Naturally more details will follow in good time, as the week progresses. Thanks all.

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Startups – Rapid Growth and Innovation is in Our Very Nature!