UK-US startup Direct.me’s ‘Link in bio’ platform raises €2.2 million to help online influencers cut through social noise

Direct.me, the social media platform that connects audiences with influencers’ content, has raised an approx. €2.2 million seed round, led by Fuel Ventures, to help people organise their social presence and build greater personal connections with their audiences.  With social networks like Instagram and Twitter setting limitations on including a single link in profiles, Direct.me’s…

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The post UK-US startup Direct.me’s ‘Link in bio’ platform raises €2.2 million to help online influencers cut through social noise first appeared on EU-Startups.

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Why Is Link Building So Popular Among Marketers?

In the world of online marketing, link building has evolved to become one of the most popular strategies—and an absolute must for practitioners of search engine optimization (SEO). But what is it that makes link building so appealing? And is it worth all the hype?

Link Building 101

In case you aren’t familiar, link building is the process of establishing links to your site on external sites. Oftentimes, link builders will write high-quality content for external publishers, and will include a link back to their own pages as a citation or a recommendation for further reading. This link can be clicked and followed by readers, but it also serves an important function for SEO.

Google ranks pages in search engine results pages (SERPs) not just based on contextual relevance, but also based on their trustworthiness (often called authority). The more trusted a page is, the higher it’s going to rank and the more traffic it’s going to receive. Authority is calculated largely with the help of external links, so building a better backlink profile can greatly increase your ability to rank.

Of course, link building is a deeper and more nuanced strategy than this description implies. You’ll have to measure and analyze your performance so you can improve over time, and you’ll need the help of a backlink checker tool to ensure your links are high-quality enough to add value to your campaign.

The Benefits of Link Building

Link building is popular in part because of its rich assortment of benefits:

  • Higher authority and search rankings. One of the obvious benefits is higher perceived authority and higher rankings in search engines. Building links increases your domain and page authority, which in turn, makes it more likely for your site and individual pages to rank highly for relevant queries. That means a steady stream of organic traffic to your site and higher brand visibility at the same time.
  • Referral traffic. Some link builders prioritize referral traffic over organic traffic; they’re more interested in developing a steady stream of traffic from people clicking links. With high-quality content and a compelling call-to-action (CTA), you can motivate thousands of readers to visit your website.
  • Brand recognition and authority. Just including a link back to your site can be a great way to improve your brand recognition and perceived authority among your readers. This is often best used when citing your brand as a source in combination with original research, specific facts, or statistics.
  • Guest authorship and reputation. As you publish more content with offsite publishers under the same name, you’ll eventually increase your reputation as an author. As your profile grows and you gain more regular readers, you’ll be able to work your way to higher-authority and higher-traffic publishers. You may also open the door to new opportunities like speaking engagements once you reach a certain point.
  • Social media impact. Link building complements many other online marketing strategies, including social media marketing. Writing offsite content and building links can help your social media presence flourish; it’s a great gateway for attracting new followers, and a strong enough social media presence can help you publicize and increase the reach of your best offsite pieces.
  • Long-term payoffs. Link building is a strategy that pays off over time. Most of the links you build will be permanent, forwarding traffic and will establish your authority for as long as they’re relevant. As you accumulate more, you can watch your return on investment (ROI) snowball.
  • Scalability. You can also scale your link building strategy effectively. You can start seeing results with minimal effort and even a handful of links, but you can keep increasing your link building effort indefinitely as your business grows.

Barriers to Entry

There are also very few barriers to entry with link building, making it attractive to a wide variety of marketers:

  • Cost. It doesn’t cost much to start a link building campaign, especially if you’re working with a relatively small scale. You can do the work yourself in some cases, or hire an agency or freelancer to build a handful of links on your behalf.
  • The basics. It only takes a few hours to learn the basics of link building. While there are some complex technical aspects you’ll need to learn, they aren’t exceptionally difficult to grasp. Almost anyone can master the fundamentals.
  • Options. There are countless options for how to pursue link building, making the strategy accessible to a wide range of businesses, and appealing to almost any set of marketing goals.

Ultimately, link building is one of the most cost-effective and efficient marketing strategies available for modern business owners. If you’re interested in improving the visibility and reputation of your brand online, it’s a practical must.

Image credit: Bongkarn Thanyakij; Pexels

The post Why Is Link Building So Popular Among Marketers? appeared first on KillerStartups.

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[Superpedestrian in Medium] LINK Partnering With Seattle to Expand Access to Sustainable Transport

“It’s an honor to become a part of Seattle’s transportation system,” says Assaf Biderman, Founder and CEO. “ We are inspired by Seattle’s commitment to the environment and its diverse communities, and are excited to work with the City to expand accessibility, replace car trips, and reduce carbon emissions — all while maintaining a high degree of safety for riders and pedestrians alike. Advanced vehicle technologies are central to making all of this possible, and we are excited that the city values the 7+ years we have invested to develop our groundbreaking LINK fleet.”

Read more here.

The post [Superpedestrian in Medium] LINK Partnering With Seattle to Expand Access to Sustainable Transport appeared first on OurCrowd Blog.

OurCrowd Blog

[Superpedestrian in Brooklyn Daily Eagle] Brooklynites test-drive high-tech LINK scooters at Brooklyn Navy Yard, as city shops for shared e-scooter operator

Superpedestrian’s LINK scooter made its debut in Brooklyn on Friday, with the LINK team hosting a safety class and test ride for its next-generation e-scooters at the Brooklyn Navy Yard. The event demonstrated the state-of-the-art technology that makes LINK’s vehicles safer for riders and pedestrians, and better-managed on crowded NYC streets.

Read more here.

The post [Superpedestrian in Brooklyn Daily Eagle] Brooklynites test-drive high-tech LINK scooters at Brooklyn Navy Yard, as city shops for shared e-scooter operator appeared first on OurCrowd Blog.

OurCrowd Blog

Venture capital LPs are the missing link to solving Silicon Valley’s diversity problem

In the last few months, we’ve seen much of Silicon Valley finally start to acknowledge generations of systemic racial inequity and take actionable steps to empower and support underrepresented people in tech. Funds are looking to invest capital more equitably and have started to take concrete steps to achieve this goal.

For example, Eniac Ventures and Hustle Fund have started to meet with more Black founders via consultations and encouraging cold inbound pitches. Initiatives like venture capital fellowships run by Susa Ventures and Unshackled Ventures will allow for increased representation in investment teams. While these initiatives are exciting, it’s important to explore how we can enable sustainable change and solve the diversity problem at the root.

It’s as simple as this: Investing in diverse perspectives makes for a far more efficient economy. The data also confirms this, given that homogeneous investing teams had a success rate for M&A and IPOs that was 26.4%-32.2% lower. Data since 1990 shows that approximately only 8% of VCs identify as women, with 2% of VCs identifying as Latinx and less than 1% identifying as Black.

It’s clear that the inequitable deployment of capital that results from homogenous investment teams at VC funds has translated into missed opportunity for outsized financial returns. Since this really comes down to how venture funds operate at their core, an entity that can greatly influence this and reinvent the status quo are VC funds’ limited partners.

Limited partners are the often unheard of backers of venture capital funds. Institutional venture capital funds raise money from sources such as high-net-worth individuals (HNWs), endowments, foundations, fund of funds, banks, insurance/pension funds and sovereign wealth funds that they will in turn use to invest money into high-growth, category-defining startups (the part that you do hear about).

LPs hold a lot of power in the venture financing life cycle as institutional venture capital firms can’t write checks at the scale they do without the external financing that LPs provide. Since LPs are the source of capital, they can control who they invest in (GPs) and how they invest and manage their capital. What if LPs are the missing link who can control the flow of capital to GPs who empower, find and fund more underrepresented entrepreneurs and keep them accountable?

That sounds great, but why does this matter?

Startups – TechCrunch

[Superpedestrian in Silicon Canals] Superpedestrian’s LINK e-scooter to launch in Rome in September 2020: All you need to know

A couple of months back, Superpedestrian, a spinoff of MIT Senseable Cities Lab announced the launch of LINK, its new shared micro-mobility division. The expansion into the shared micro-mobility space is fueled by the acquisition of Zagster’s scooter business, amid the pandemic. According to the report, Superpedestrian specifically bought the “permits, software and other IP, and talent”, related to Zagster’s scooter fleet division. 

Read more here.

The post [Superpedestrian in Silicon Canals] Superpedestrian’s LINK e-scooter to launch in Rome in September 2020: All you need to know appeared first on OurCrowd Blog.

OurCrowd Blog

Superpedestrian’s LINK e-scooter to launch in Rome in September 2020: All you need to know

A couple of months back, Superpedestrian, a spinoff of MIT Senseable Cities Lab announced the launch of LINK, its new shared micro-mobility division. The expansion into the shared micro-mobility space is fueled by the acquisition of Zagster’s scooter business, amid the pandemic. According to the report, Superpedestrian specifically bought the “permits, software and other IP, and talent”, related to Zagster’s scooter fleet division.

Image credits: LINK

Launching in Rome

In the latest development, LINK announces the expansion into Rome in September 2020. It marks the first European launch for LINK, which serves several US cities. It’s worth mentioning that LINK will bring up to 1,000 e-scooters on the road initially. 

“Our intelligent e-scooters can safely navigate the oldest cobblestone streets, and ensure riders adhere to local rules,” says VP for EMEA, Haya Verwoord Douidri.“We’re thrilled to partner with Rome to usher in the next generation of micro-mobility and fully integrate e-scooters into the local transport ecosystem.”

Image credits: LINK

Fully custom-engineered e-scooters

Through this platform, riders can rent Superpedestrian’s e-scooters using a smartphone. LINK offers a safer and more sustainable shared mobility service with custom technology to improve the rider experience and effectively manage large fleets of vehicles following city needs. 

For example, LINK scooters can autonomously enforce geofences in less than a second thanks to onboard map storage which enables the vehicle to bypass the vehicle-to-cloud lag. It also allows the vehicles to slow to a stop before entering no-ride zones safely.

Image credits: LINK

Monitors 140 parameters of the vehicle

Furthermore, it has a proprietary Vehicle Intelligence System (VIS) that monitors the entire vehicle in real-time — including a self-diagnostic check before each ride — and proactively averting issues that could pose a safety risk down the line.

The VIS continually monitors more than 140 indicators of vehicle performance per second, helping to address minor issues, including braking force, battery, and thermal events, before they become significant problems.

“We’re the only company that has full control over what’s going on in our e-scooters,” says founder Assaf Biderman. “Our superior geofencing technology addresses the main challenges that cities face with micro-mobility, keeping sidewalks clear and riders where they should be.”

Lasts more than 2,500 rides, 30+ micro-mobility patents and more

Superpedestrian’s e-scooters last more than 2,500 rides – far longer than the industry standard – and can travel up to 55 miles on a single charge. The company is the only shared e-scooter company with a significant portfolio of granted patents, with 30+ micro-mobility patents and more on the way. 

In the past couple of years, a wave of e-scooter operators emerged in the European market flooding the streets with micro-mobility scooters. As the market becomes more saturated with operators, can LINK make a difference? 

Let us know in the comments below!

Main image credits: LINK

The post Superpedestrian’s LINK e-scooter to launch in Rome in September 2020: All you need to know appeared first on Silicon Canals .

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