Urbint, a developer of a field safety information for industrial workforces, has raised $ 20 million in a new round of funding as it looks to expand its research and development capabilities, grow internationally and develop services for new industrial categories.
With the bulk of its business in the North America utility market, it was time for the company to expand its geographic horizons, something that it should be able to do with the addition of the venture arm of the U.K.-based utility company National Grid as one of its backers.
“A few years ago, we saw that utilities were facing an overwhelming number of threats in the field, stemming from aging infrastructure, extreme weather, and workforce turnover, and didn’t have adequate tools to make informed risk-driven safety decisions,” said Corey Capasso, the founder and chief executive of Urbint, in a statement. “We built Urbint to arm them with predictive AI to stay one step ahead. The pandemic has only intensified this need as dangers to infrastructure and essential workers increase and resources are strained. This investment will grow our reach to keep even more communities safe.”
The company also said it will work to improve its diversity and inclusion efforts as it considers where to allocate its resources, Capasso said in an interview with TechCrunch.
Urbint works by aggregating information around various risks that field workers might face, including data around weather, planned construction and even incidence of infection or disease spread (a new addition in response to the COVID-19 epidemic in the U.S.), according to Capasso.
The company currently counts 40 utilities in the U.S. among its customer base and the new capital will help expand beyond that base, Capasso said.
“Not only are we an investor in Urbint, but National Grid also uses Urbint’s technology to predict and prevent safety incidents, keeping the community safe,” said Lisa Lambert, founder and president of National Grid Partners, in a statement. “AI safety technology is especially vital to reduce risk during this pandemic, and we’re proud to grow our investment in Urbint.”
Swedfund invests in two health startups in Madagascar and Nigeria Ecofin Agency: Economic information from Africa
“nigeria startups when:7d” – Google News
You’ve probably never heard the term “email marketing” before, but more than likely you have seen it. It’s everywhere! Your favorite companies have more than likely sent you a message telling you about a product. This is email marketing in its purest form. Does this sound like something you would want to use? Granting that it is, then continue reading.
Provide exclusive content in your marketing emails. By providing those on your mailing list with information not available on your site, your customers are more likely to read each message, and begin looking forward to them. Your customers will feel special and appreciated when they receive relevant information in your emails.
Make emails as personal as you can. It has been shown that when customers feel a personal connection with a business, they are more likely to continue their relationship. Use your customer’s names in the emails that you send them, and thank them in a personal way. This will give them the impression that your business cares and can go a long way toward increasing sales.
To get the most of your email marketing, invest in a program that personalizes your emails with every customer’s given name instead of a generic greeting. Ensuring that every email starts with the recipient’s name is key to encouraging your customers to see your newsletters as valuable information and not just more sales spam.
Email marketing is a great tool for selling your product, but only if you keep sales in mind. Your emails should bring readers a bit closer to actually buying. Use your emails to tell people about new products, remind them of existing products, or offer a special deal or discount.
Consider using text emails instead of graphically intense HTML emails for your campaign. You may be thinking that the graphics will engage your reader more, but it’s usually not the case. Many people today have trained themselves to delete emails with lots of imagery, assuming they are spam. As well, those images often trigger spam filters, meaning your message is never received by some people on your email list!
Include a link at the bottom of any marketing emails that allows people to unsubscribe easily. If someone does not want to receive your messages, providing a simple way for them to unsubscribe is preferable to ending up in their spam folder. It will also help to protect your reputation as a business that respects its customers.
Avoid using exclamation marks as crutches in your emails. If you want to express a sense of urgency or importance, use the structure of your sentence and the words you choose to to make that impact. Overusing this form of punctuation can turn potential customers off and make your message seem insincere.
Give customers the choice of getting a plain text version of your email marketing materials or a rich text version. Customers can choose the option they prefer when they sign up for your newsletter. Plain text versions don’t include graphics, so customers with slower connections or overactive spam filters might appreciate this option.
Consider following up with a rumor that a sale is about to end. Insert a statement that tells your clients to subscribe immediately so that they can take advantage of this sale. The closing of the email could tell them not to miss out on this incredible opportunity and to act now.
Make your emails as personal as possible. This can mean more than just putting a recipient’s name in the body of the message. Use all the information you’ve gathered to personally market to people. You can create small categories of subscribers based on common interests, and tailor your messages to speak to these small groups of customers.
An accusation of spamming can be disastrous to a company or website, so be sure to include a confirmation step when you set up the procedure for opting into the email list. A great method for handling this task is to immediately send an email to any address that requests a subscription to your company’s newsletter. The email should have links for both confirming and canceling the subscription This is an effective way to make sure that your emails are not treated as spam. It will inspire confidence in your customers and let them know you value their security.
Encourage your recipients to forward your e-mails to friends that might be interested. A recommendation from a friend is very effective due to the fact that people trust their friends. This is a great way to introduce your business to potential customers that are very likely to have an interest in your products or services.
The emails you send out as part of your marketing campaign should start out with a welcoming, personalized tone. Include the name of the recipient in the subject line and the opening of the message. This will make your customers feel more receptive to your message and be more likely to patronize your business.
Solicit feedback in your emails. Ask a thought-provoking question and ask your readers to respond. This will engage those on your list, and they will feel like they are having a more personal experience than they otherwise would. You will also glean valuable feedback that you can use to adjust your emails if needed.
Always proofread your newsletters before emailing them to clients. It is tempting not to take this basic step towards professionalism because emails can be sent out so quickly. You may think it’s only an email. This is not the correct way to view your marketing emails. The email that you compose is included in your marketing strategy, and it must be approached with the same importance as any of your other marketing campaigns.
After countless times of encountering email marketing, you finally know what it is. Put simply, it’s using the medium of emails to send messages either current customers or future customers for the sole purpose of marketing to them. Now that you know what it is, make use of it in your own emails!
We are offering a free demo-version of our web-app based B2C service right now and are planning to launch the "full" paid version in the upcoming weeks. We will continue to offer a 2-week free trial. We are still trying to figure out at what point in the registration process we should ask users for their credit card information:
a) Ask for the credit card information before the free trial starts in order to facilitate conversion from the trial to active, paying user. But probably keep some users from even trying the service, as they don't want to put down their credit card info for something they don't know at all.
b) Let them use the free trial just with registering by e-mail and ask for the credit card information only after the trial ends and they want to continue using the service. Reducing the barrier to try it out, but probably having a much harder time converting the test user into an active, paying user.
I was wondering, if anyone of you has experience they want to share, if you are using either one of those options and what feedback you get from your users? Maybe even some numbers on conversion rates? Have you ever switched from one version to the other and what was the result of the switch?
I would be very grateful for any pointers. Thanks!
Using article marketing, businesses share and distribute articles that draw readers back to the business’s sale page. This is a powerful website promotional tool. Read on for some article marketing techniques that you can use for your business.
Article marketing is a good way to get your website noticed. With the push for useful content on the internet, sites that offer nothing to visitors quickly fail. Write good articles to increase your visibility on search engine result pages. The better the site, the higher the ranking will become.
Go for the micro-niche. It’s tempting to write highly sought-after content about relationship advice or internet marketing, but the problem is that everyone else is writing about those things as well. If you can write articles that serve a niche that doesn’t have much coverage, you can earn reader loyalty at a level that is impossible with more common topics.
Research the subject you wish to write about before you get started. The more informed you are in advance, the better your article will sound. You will be able to show your knowledge, and writing your articles will be an easy endeavor. Readers prefer content that is intelligent and easy to read.
Giving your readers exactly what they want is a great way to increase your traffic and sales in article marketing. Take the necessary time to figure out your niche audience. Once you realize what they want, make sure that you’re constantly working to deliver it to them. Stay sharp and focused and on point.
Your natural inclination may be to give a fictionalized account of a product or service in your article marketing campaign, but you should always remain truthful. If you’re marketing something for which you cannot find anything positive to say, then you should definitely be marketing something else. Do not try to spin a product into gold, if it’s not at least, shiny already.
Success in article marketing is relative to the product you’re attempting to push. Your ultimate goal should be the continued success of any particular campaign you’re working on, not anything quantified using dollar signs. Remember that the money will come as your presence starts to expand, so work first to target your audience.
Make your article titles hit upon readers’ curiosity. Even if the information has been written 100 times before in other articles, a curiosity-stoking article will engage people and get them to read. If your goal is to get people to stop what they’re doing and read your article, curiosity is the best way to make it happen.
Use headlines which contain questions, answers, or statistics on your website and in your newsletters. These types of headlines can grab people’s attention, and they can also give potential buyers a lot of information about your product or service, even if they don’t read the text that follows the headline.
After you have completed writing your marketing article, you need to compose a summary which is at least two sentences, and no more than five sentences, long. This summary should briefly describe what your article has to offer. Beginning your summary with an action verb can help you hook the reader.
To be successful at article marketing you have to make writing a priority. One technique that works well is to set aside a block of time daily just for writing. To be effective you must close your door, turn off your cellphone, and avoid interruptions for the duration of your writing time. Your productivity will skyrocket if you fully commit in this way.
Research keywords before you write a single article. The best keywords are those that generate a lot of site traffic, but don’t have much in the way of competition. When you select keywords for your articles that drive site traffic, you can find yourself on the first page of Google rather quickly.
Stay consistent by producing new articles over a long period of time. Some of your competition may only write a few articles, so the more articles you have out there, the more likely you are to be considered an expert in your niche. The more you get your business out there with unique content, the more readers you reach to drive the success of your business.
Before you sign up with an article directory, you want to make sure that you are familiar with the site. You should make sure you understand the guidelines for submission, as well as the writer interface. Understanding these guidelines are vital in order for you to continue using this directory.
Longtail keywords are great for those just starting out in article marketing. This will help you get your site higher up in search engine results. The number of searches that include long tail keywords makes it a potentially lucrative component in your article marketing strategy.
Make up an ebook with your best articles. Ebooks are hot, and people feel they are getting a deal when thy buy them. Pack your ebook with existing articles and add in some new content. Make sure your brand is clearly displayed on the ebook so that people will notice it as the ebook gets passed around.
For each product you want to promote with article marketing, try to write 30 articles using relevant keywords. Get your article writing to the point where you can produce 30 articles in a day. This means you can promote 5 affiliate products and saturate the web with 150 articles for them, all in a five-day week.
Understand that affiliate marketing is not about exacting science. It’s about trial and error. No one can guarantee that if you implement a certain method, you will make X amount of money, or any money at all, for that matter. All they can do is share what has worked for them and let you decide the best methods for you.
As explained in the beginning of the article, the concept of article marketing is really just another way to market your website and bring increased recognition and traffic your way. Traditional advertising and marketing methods can be ineffective when used on the internet and new marketing methods are being created. You can use this information to get the most out of your advertising and marketing efforts.