Branding Yourself: A Guide for Extraordinary Entrepreneurship

The following is excerpted from “From Suck to Success: A Guide for Extraordinary Entrepreneurship” (Tulip Media, February 26, 2021).

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Branding yourself

When I work with entrepreneurs about building stronger, more successful businesses, one of the first concepts we work to improve is their branding. It might sound counterintuitive, but it’s true. You and everyone around you needs to know who you are as an entrepreneur. That helps everyone make better decisions about you. The same is true for your business. When you, your team, and your customers know who you are as a business—and who you are not—it helps everyone make better decisions in your business. That’s why it’s so important to be intentional about branding yourself and your business.

So, if you want to get and stay on the right trajectory toward success for your business, don’t do anything else until you have your business brand established. Your brand is your business’s reputation. It calls attention to your business—the right attention, if you do it well. Similar to your “why” or ikigai, you may try several different “brands” for your business before you figure out who you are and who you aren’t.

Importantly, clear branding helps avoid one of the biggest problems many entrepreneurs face: trying to be all things to all people. It’s the solution to the problem because it lets everyone know who you are and who you aren’t.

“A lot of entrepreneurs are not intentional about the brand, or very rarely think about the brand, when they create a business,” says brand expert Deb Gabor, author of “Brand Is Sex” and “Irrational Loyalty.” “And so many brands go to market being a great solution to a problem and having some kind of unique bell or whistle. But when you don’t pay attention to creating a brand that creates an emotional bond with your customer, you’re opening yourself up for competition.”

As Deb explains, your brand:

  • Protects you from competitive threats,
  • increases the financial viability and value of your business,
  • allows you to scale more rapidly and more profitably, and
  • provides a tangible financial benefit to the organization.

“People’s brains love and need stories,” Deb says. “Your brand is a shortcut for the story of how you elevate your customers’ self-concept. If ice cream brands marketed themselves on the basis of ‘It’s cold, and it’s sweet, and it comes in three different sizes,’ there wouldn’t be Ben & Jerry’s. There wouldn’t be Häägen-Dazs. There wouldn’t be as many people who buy ice cream. But when you have a very strong brand that creates a condition of irrational loyalty, it increases sustainability and profitability and contributes a tangible financial value to the overall valuation of the company.”

When I first started my business, I had built Diversified Industrial Staffing to be a generalized staffing agency. That meant I was being evaluated against real generalized staffing agencies. Unfortunately, generalized staffing agencies had razor-thin margins and, often, long payment cycles. While that worked for companies large enough to have deep pockets to take on loss-leader-type volume business, it nearly made me bankrupt. When I decided to rebrand my business to be a more niched staffing agency, I was able to break free from what my clients expected of a bigger agency and shift their expectations to those of a niched agency. I was able to do this because we focused on serving the candidate—not the client—first. The job candidate was the center of the increased demand/diminished supply equation. By focusing on the candidate piece of the employer/employee relationship dynamic, we were no longer a commodity staffing provider.

We had the candidate who was in demand. This allowed me to quickly raise my margins and shorten my receivable timelines.

This can be a big struggle for entrepreneurs who are so used to running around putting out fires all day—especially the ones who are also the chief arsonist in their business. Pausing to take a bigger-picture look at their business landscape and look at where they can own a market can feel like something they don’t have time to do. And they’re so stressed out that it’s hard to even know what they want to do.

A perfect example of starting as generalists and becoming more specific upon learning the market (a focusing exercise most entrepreneurs call niching) would be my nieces Sara and Lindsay. Like most entrepreneurs, they became more successful as they got more niched. They started out as a healthcare staffing company focused on providing physical therapists, occupational therapists, and speech therapists for hospitals and rehab facilities. Sara and Lindsay soon pivoted into public school settings— providing services to kids with autism—once they discovered the demand was high and that great behavioral healthcare providers were in short supply. Then they got extremely specific and further discovered a subcategory of registered behavioral technician (RBT) and board certified behavior analyst (BCBA) healthcare providers who were difficult to find with a strong growing demand.

Next, they decided to take a geographically targeted approach and went from serving 12 states in the western United States to just one: California. Sound counterintuitive? Sure, but it works. There is a saying that you can either go a mile wide and an inch deep or a mile deep and an inch wide. By narrowing their focus, Sara and Lindsay were able to scale almost immediately. They went a mile deep, and it paid off.

Sometimes we think more is better. Most times, “more” simply dilutes the effort, and you miss the magic of leveraging once you decide on your path.

Once they became known as the go-to company in California, Sara and Lindsay had suitors lined up to buy their quickly growing healthcare business. After 10 years of growth, Sara (37) and Lindsay (32) decided to sell their company in 2019 to a larger strategic competitor, the Stepping Stone Group. The combined company now stands as the single largest company of its type in the United States, with revenues approaching nearly a half a billion dollars.

My experience with branding myself continued long after I turned around Diversified Industrial Staffing. In fact, I might have had an even harder time branding my coaching business before I figured out who I was and who I wasn’t. It took me two to three years to determine that my sweet spot was helping entrepreneurs and CEOs make the necessary (and frequently uncomfortable) changes to achieve their full business and personal potential. I made progress during those two to three years, but once I really branded myself, everything took off.

How your brand protects you during turbulent times

Your brand doesn’t just help you get noticed in good times. In fact, it’s probably more important for you during turbulent times, like the COVID-19 pandemic or the Great Recession of the late 2000s. As Deb Gabor and many other brand experts will tell you, how your brand shows up and acts when times are tough says more about you than what it does when times are good.

That applies on a macro- and micro-scale, too. On a micro-scale, if you have a company you’re restarting, reigniting, and bringing back to market, start with your brand.

“It’s a demographic psychographic imperative today that you have a brand, because that is how people make decisions—95 percent of buying decisions happen outside of what’s rational,” says Gabor. “They happen in the heart. I sometimes talk to people who have great ideas. They’re selling better mousetraps. And you can’t sell mousetraps to people who don’t have mice. You can’t sell mousetraps to those who don’t believe that mice are a problem. It’s really hard to sell a better mousetrap if people don’t have the why behind things. And your brand is the why.”

Here are Gabor’s tips on better branding:

  • Aim your brand at a singular, ideal, archetypal customer. This is not a demographic profile. It’s not like, “We’re for busy moms.” I could sit in a room of 100 people who were all busy moms, and they would all differ based on the ages of their kids, what they do inside and outside the home, where they live, who they’re married to. Are they married or not married? You can find an “avatar” by asking current customers or clients what they value about your business. Asking questions create patterns to help reveal the ideal client.
  • Elevate your customers’ self-concept through the use of their brand. Everybody lives their lives in accordance with Maslow’s hierarchy of needs. At the most basic level, they need to take care of their physiological needs. At the highest level, they want to achieve self-actualization. Your brand is all about helping people navigate that hierarchy. If people associate getting closer to self-actualization by doing business with you, the stronger their bonds with you will become.
  • Be singular. Figure out the one thing you offer that no one else can. The best brains in the world are not the ones that are simply “different.” It’s not enough to just be somewhat different than others. You have to be unique to truly stand out. Carve out your uniqueness. What is unique to you that no competitors can provide? By doing this, we draw in our ideal client. At the same time, we weed out clients who may not work so well with us. This can make entrepreneurs uncomfortable since they can’t be all things to all people.
  • Make your customer the hero in your world. In other words, your brand is about your customer, not you. If you go to your company’s website and the first word is about you (such as highlighting your company name or the word “we”), you’re doing it wrong. Talk directly to your ideal customer on your website.

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While branding yourself won’t completely smooth out the loops on the looping line of success, it will make them smaller and provide forward momentum for your business. And without a specific brand, nobody will know who you are, what you can do for them, or how you’ll help them rise up Maslow’s hierarchy of needs.

“From Suck to Success: A Guide for Extraordinary Entrepreneurship” is available now and can be purchased via

The post Branding Yourself: A Guide for Extraordinary Entrepreneurship appeared first on StartupNation.


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As a starter I need support and help to grown my website as an earning potential. Therefore is anyone expert here to help me with the growth and analytics tips and scale and the platform to grow with it. I started my Vlogs in YouTube named Shazia Khan 777 for the growth of my website. I really need help in both of this as a started. Guys some one there to support me.

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Startups – Rapid Growth and Innovation is in Our Very Nature!

Apple Updates Platform Security Guide, Says Kernel Extensions Won’t Be Supported on Future Apple Silicon… – MacRumors

Apple Updates Platform Security Guide, Says Kernel Extensions Won’t Be Supported on Future Apple Silicon…  MacRumors
“nigeria startups when:7d” – Google News

Apple Platform Security Guide Updated for M1 Processor, iOS 14.3, macOS 11.1, More – iClarified

Apple Platform Security Guide Updated for M1 Processor, iOS 14.3, macOS 11.1, More  iClarified
“nigeria startups when:7d” – Google News

Comprehensive guide to set a global footprint in the online taxi business

Can you ever imagine a situation when you have to put a lot of effort and time to fulfill your everyday needs ranging from transportation, food, shelter, etc? It would surely be a tedious process. Right?

But, this is the exact state of the people before the commencement of the Internet era. Even when they wish to travel from one place to another, they had to spend a long time searching for the nearest taxi service provider from the business directory. At times, they may also have to run into hiring an unqualified taxi service provider in a last-minute rush.

Amazingly, the technological revolution has simplified the day-to-day tasks and activities of people. The inception of smart apps led to a drastic change in almost every business area. This includes the taxi booking industry as well. In recent years, it has gained immense traction all over the world.

Image showing the traditional way of taxi booking and online taxi booking process

Some of the commercially successful online taxi service providers are Ola, Uber, Hailo, and Lyft. By seeing this tremendous growth, many business owners now plunge into the on-demand taxi service.

survey showing the revenue growth of Ola, Uber, Hailo, and Lyft

In the current market trend, business owners have abundant opportunities to get fame in the online taxi booking business. Because, people are ready to pay for a convenient and perfect online ride-hailing service. But along with the ample chances, each and every entrepreneur has to face some challenges. They must overcome certain obstacles to get success in their online taxi business endeavor.

Are you one among those proprietors striving to be victorious in your online ride-hailing business venture? Then, this blog is completely for you.

In this blog, we are going to see about the competitive environment in the online taxi business. I am also going to share some innovative features that can be included in the Uber clone apps. We will also see the taxi booking business model of the future and the next innovation in Uber app.

Cut-throat competition in the online taxi booking service

More than ever before, the online taxi business is facing tough competition. Anyone can offer a basic taxi service, i.e. picking up and dropping off customers. This traditional model of online taxi business will not delight customers anymore in today’s scenario.

Nowadays, the enormous growth of customized taxi booking apps is hitting the global taxi business with a massive force. So, the development of taxi apps just for the sake of existence in this competitive environment will be not at all an everlasting solution to endure in the long haul.

In addition to providing conventional online taxi services, many business owners now began to show a keen interest in delivering the most demanded customer services in their taxi booking apps. This will also gratify users greatly.

So, it is the sole responsibility of the taxi business owners to add futuristic functions and to identify the most appropriate business model that is going to add value to their online taxi business. They must think innovatively to stand unique from others. They should be able to introduce versatility and next-gen features in the development of the taxi booking app like Uber.

A taxi app with enhanced features

With such a stunning Uber clone app, they can be able to withstand this fierce competition. And also, they can build a profitable online taxi business.

Why we need an Uber clone?

We need an Uber clone for developing a feature-rich Uber-like taxi application within the budget and a short time span. A reliable Uber clone solution will definitely be the best choice to launch and run a successful online taxi business.

How a complete Uber clone can benefit your online taxi business?

A comprehensive Uber clone solution includes all essential features and functionalities for capturing the attention of millions of users on the online taxi booking platform. This will popularize the taxi booking platform among global users and will pave the way for the online taxi business to get tremendous growth.

Must have inclusions in Uber clone apps

Let us now see some of the most impressive inclusions in the Uber clone apps that are capable of attracting more users easily than your competitors.

Effective matching algorithm

With an advanced matching algorithm in your Uber clone app, riders need not wait a long time after they made a ride request.

This is because, instead of just allocating the nearest driver to the rider, this state-of-the-art matching algorithm will consider one-way streets, traffic, bridges, rivers, and several other factors for assigning drivers

So, an efficient driver allocation can be obtained in your app. This, in turn, will automatically enhance the user rate and profit.

Dynamic pricing

In the Dynamic pricing concept, the fare prices of the ride will automatically go high when the demand for taxi service increases. So, it greatly helps taxi service providers to gain more when there is a high demand for the taxi service.

This dynamic pricing applies too for the taxi drivers. They get more money per KM than the usual fare when the demand is high. So, it attracts drivers and makes them get live on the roads when there is a great demand for the taxi.

Dispute management module

The admin panel of the Uber clone apps must include a dispute management module. It will serve as a repository of all user queries and feedback. The Admin can then take further steps to track and solve those queries in a most effective manner.

Taxi app with AI-enabled chatbot feature

You can also add an AI-enabled chatbot feature to the app. This will give quick responses to the most common customer queries. There is no doubt that these inclusions will enrich the customer experience on the platform.

Robust automated system

As already known, a robust automated system can minimize the need for manpower and can enhance the business output to a notable level. So, such a powerful automated system is the key to attain success in your online ride-hailing business.

You can also carry out some significant business processes like driver verification, business decisions, etc. constructively with the help of this automated system in your taxi app.

Ensuring the safety of passengers

Making sure that people are safe during their rides is of utmost importance for gaining user’s trust and confidence in your online taxi booking platform. So, a fully dedicated AI-based feature in the admin panel can determine the credibility of drivers. Because, it makes use of certain factors such as user reviews, driving patterns, etc.

You can also include some safety features in their taxi apps. For example, an option for sharing the current ride status with anybody, SOS alert button, etc.

Taxi app with safety measures

You can also add the below-mentioned features to your Uber clone app to make it an impressive one

  • Interactive map and taxi tracking
  • Voice recognition
  • Referring program
  • Inbuilt messenger
  • Vehicle selection

I hope now you will have an idea about the key features of a taxi app; the importance of having those beneficial additions in your Uber clone app.

Brand-new taxi booking business model of future

The first and foremost requirement to start an online taxi business is to decide upon the business model. It must serve as a suitable and profitable revenue model for the owners. The traditional business model of Uber is still successful. But, the market has been intensified with the emergence of many taxi booking apps with similar functions.

So, to grab user’s attention, entrepreneurs must change the way they deliver on-demand service to their target audience. For instance, many taxi service providers now started to introduce vans, motorcycles, etc into their fleet. So that, they are able to provide top-notch customer service along with high-security standards.

An online taxi booking platform with services like vans, motorcycles

As you already know, the on-demand taxi service is a subsection of the transport business. Some of the other sub-businesses of transportation businesses include grocery delivery, courier delivery, food delivery, etc. So, you can include all these possible services into your Uber clone app to obtain a large customer base. Here, the number of customers you get and the profit you gain will be very high.

A taxi booking app with services such as grocery delivery, courier delivery, food delivery

You can smoothly get through the tough competition in the online taxi business with these innovative business models.

Next innovation in the Uber app

Taxi app users are always in search of something new in the applications to keep them engaged. So, offer them new and highly advanced features in taxi apps. This can surely kindle interest in their minds to make use of your app again and again.

Following this, Uber has now introduced a monthly subscription pass that connects Eats, rides, and bikes. The Ride pass was launched by Uber in the month of October last year. Since then, many users benefit from it by paying lower prices for rides based on the monthly fee. It is one of the most intelligent moves of Uber. Because, it can entice users and can get their full involvement in this multimodal platform.

Image showing the ride pass feature of Uber

The main concept here is the users who have bought Uber’s monthly combo pass already, will look for and utilize more Uber services than any other services. So, it is also a lucrative innovation by Uber.

From this, you will understand how Uber has tried a smart way to capture the attention of the audience. It continues to look for possible ways to make Uber the best option for the everyday needs of users.

Do you want to shine in your on-demand taxi business? Then, learn these useful things from the successful taxi business like Uber. You can also implement these new concepts in your Uber clone apps to gain popularity.

From the above sections, you will have a clear picture of the latest innovations and significant additions in taxi apps.

Wrapping up

As already said, online taxi businesses are facing tight competition. So, as a business owner, you must deliver only the best-in-class online taxi services. This will greatly help you to face the current market trend.

Are you really looking to develop an ideal Uber clone app to begin/intensify your online ride-hailing business? You can approach a leading web and mobile apps development company for a ready-to-use solution. Because, developing the app from scratch will take more time and will not be a cost-effective one.

A taxi booking app built with Appkodes Cabso

A screen preview of taxi app built with Appkodes Cabso

In such cases, Appkodes Cabso, our readymade Uber clone solution will help you in reaching your online business goals. It can be customized effectively to include all the above-mentioned features and functions. Because of its versatility, it is also readily adaptable to any business model of your choice.

Not everyone can provide a professional online taxi service to the passengers. Plan your online taxi business by utilizing the useful points mentioned above. And thereby, set an everlasting impression in your online taxi business venture.

Approach us Now…

Want to reach entrepreneurial goals in your online taxi business?

The post Comprehensive guide to set a global footprint in the online taxi business appeared first on Appkodes.


What is Gamma Testing? – A Detailed Guide

Every firm wants to deliver a quality bug-free product to its customers. Thus, testing becomes a crucial step in the manufacturing process. It is carried out at different stages of the product development process to ensure that product is free from all kinds of errors and faults. 

Out of all the testing stages, the one conducted at the final stages of the product development process is known as acceptance testing. The process of acceptance testing is carried out in three phases, out of which the third phase is called gamma testing.

Gamma testing aims to check the product’s performance, quality, safety, and functionality. It marks the end of the testing process and indicates that the product is now fit to work in any condition without any issue. 

What is Gamma Testing?

Gamma testing is the final step of acceptance testing, which confirms that the product fulfills all the proposed requirements and is completely ready to roll out in the market. While performing gamma testing, primary attention is on product security and usability. 

During this phase, the product is 99% complete, and there is no enough space for any enhancement even after receiving suggestions and feedback. The product development team goes for changes in the product only if the severity of the issue or risk is very high.

The product is often referred to by several names such as release candidate, gamma, or delta during the gamma testing phase. It is called a release candidate because it has the potential to be the final product that can be released into the market if no significant bugs emerge in this phase.

Purpose of Gamma Testing

The purpose of this final testing before the launch of the product is to check the product’s performance in real environment and to make sure that the product is ready for market release according to all the specified requirements.

It allows gathering all the useful insights related to the performance of the product.

Gamma testing is implemented to test the product from the point of view of the actual users. This kind of testing helps to improve the probability of a product’s success in the market.

How Is Gamma testing Performed?

In gamma testing, the product is first distributed for use among a small group of end-users. This group mostly includes those people who are certain to use the product after its launch. After that, feedback is collected from these users about some major specifications of the product. This feedback is then used to improve the quality and safety of the product.

When is Gamma Testing Conducted?

Gamma testing is the last step of acceptance testing and is carried out just after beta testing. It is the final stage of the product development process after which the product is released into the market. 

In Gamma testing, the product is in its third phase of acceptance testing, and therefore the name of this testing is derived from the third Greek letter that is “Gamma”.

Alpha Testing vs Beta Testing vs Gamma Testing

Alpha Testing Beta Testing Gamma Testing
Alpha testing is the product’s initial testing for all possible bugs and issues before introducing it to the external testers. Beta testing is the second level of product testing performed to find out bugs or issues missed during alpha testing. Gamma testing is the final product testing level performed to gather suggestions and feedback about certain product specifications.
In-house developers and QA staff perform this test in a controlled environment. External testers and developers carry it out in a real environment. It is performed by a small group of end-users who are certain to use the product after its launch.
During alpha testing, the reliability and security of the product are not analyzed in-depth. During beta testing, more focus is on the reliability, security, and robustness of the product. During gamma testing, the main emphasis is on checking the product’s safety.
The product is tested in controlled lab conditions while performing alpha testing. The product is tested in a real external environment during beta testing after completing alpha testing internally. The product is tested in external conditions by a small group of end-users by skipping all the in-house activities during gamma testing.
In alpha testing, all the issues and bugs are addressed immediately by the product development team. In beta testing, the issues and feedback collected are implemented in the forthcoming versions of the product. In gamma testing, the issues or feedback collected are not implemented unless the severity of it is very high.

Advantages and Disadvantages of Gamma Testing

Gamma testing comes with its own set of pros and cons. These are:


  1. Gamma testing allows measuring the quality of the product from the perspective of end-users.
  2. In gamma testing, all the in-house testing activities are skipped, which saves a lot of time and effort.
  3. High skilled testers and developers are not required for gamma testing and is conducted by gathering feedback from a small set of end-users.
  4. There is no need to develop any simulated test conditions during gamma testing as all the testing is done in real conditions.
  5. As gamma testing involves a minimal number of end-users, it is easy to collect comprehensive feedback on the product from them.


  1. It isn’t easy to control the complete testing process because the prominent participants in gamma testing are end-users.
  2. It is vital to select the right set of genuine and reliable end-users since there is always a chance of wrong feedback being provided by them.
  3. Important data related to the product’s specifications and functions might get leaked while conducting this kind of test.

Why is Gamma testing becoming a thing of the Past?

Nowadays a very few companies carry out gamma testing.

A majority of companies refrain from conducting gamma testing because of the limited time cycle, competitive pressure, and more emphasis on quarterly profits. Thus, with each passing day, gamma testing is now becoming a trend of the past.

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Commercializing deep tech startups: A practical guide for founders and investors

As a deep tech investor, I have often noticed that deep tech startups go through a different evolution cycle than a typical B2B or B2C company.

Accordingly, the challenges they face along the way are different — commercialization tends to be more complex and founders are often required to approach it differently.

Deep tech companies are usually built around a novel technology that offers significant advances over existing solutions in the market; often they create new markets that don’t yet exist. Taking these technologies from “lab to market” requires substantial capital carrying a much higher degree of risk than an average venture investment.

The majority of VCs are often surprised by the amount of complexity involved in building a successful deep tech company.

Typically, the underlying intellectual property (IP) of a deep tech company is unique and hard to recreate, resulting in a significant competitive advantage.

High risk, high reward

Since most deep tech companies are built around a fundamentally new and unproven technology, they carry higher risk. Typically, the tech has been tested in a lab or a research center and the early results are therefore often derived in a controlled environment. As a result, while building a product, founders are likely to encounter technical challenges along the way and won’t be able to eliminate the technology risk until later in the process.

By comparison, if a company is building a marketplace for used cars, for example, the technology risk is almost zero. Deep tech companies have the capability to create new markets with little competition and can replace existing technologies while fundamentally transforming an industry.

Microsoft, Nvidia, ARM, Intel and Google were all deep tech startups in the beginning. These companies will almost always require higher capital, carry higher risk and have longer time to return on investment.

However, if successful, they could deliver outsized returns over an average venture investment.

Technology-first approach

An obvious, but fundamental difference with deep tech companies is their technology-first approach. Typically, the founder has developed a novel technology or IP as part of their Ph.D. thesis or postdoc work and is in search for a real-world problem it can solve. Most startups, in general, pick an existing problem in a market they know well and develop a product that solves for that problem and they have a clear sense of the problem they need to solve.

Deep tech entrepreneurs take the opposite approach and as a result they often suffer from SISP (a solution in search of a problem), as Y Combinator calls it. Founders need to be aware of this and must be willing to pivot and repivot based on market and customer feedback. Investors should be prepared for this before backing the company and support the founders as they navigate through the challenges of building a successful deep tech company.

Startups – TechCrunch

What Is Alpha Testing? – A Detailed Guide

Every company wants its target market to accept the product it has to offer gladly. While many companies predict demand in the first instance, several others validate their assumptions using acceptance testing.

The company performs some of these tests internally, while some are performed by releasing the product to the actual audience.

Alpha testing, a part of the user acceptance testing, is the firms’ preliminary internal testing before offering the product to the external testers or early users. It ensures that the product fulfills all the requirements and attains a minimum level of quality before offered to the target audience to try.

What Is Alpha Testing?

Alpha testing is a type of acceptance testing where in-house team of developers, designers, and quality assurance staff test a product for all possible bugs, flaws, and issues in a controlled lab environment. 

Often referred to as usability testing, alpha testing is known to stand out because of its unique features. These features are imbibed in its definition –

  • Type Of Acceptance Testing: At the time of an alpha test, the product is almost ready for use. All that is left is to remove the bugs, flaws, and issues by letting a sample audience try the product and validate its proposition.
  • Done by in-house team of developers, designers, and quality assurance staff: Alpha testing involves tests and feedback by in-house team of experts. The end-user isn’t involved in this test.
  • Test for all possible bugs, flaws, and issues: The aim of an alpha test is to get rid of all the possible bugs, flaws, and issues that the internal team can find.
  • In a controlled lab environment: The alpha version of the product isn’t a finished product. Hence, it is not released in a real environment for end-users to test.

Alpha Testing also helps the testing team to make sure that the product is functioning in the same manner in which it is intended. Thus, the company appoints experts, who understand the industry and the offering, to test its design, working, and behaviour.

It is the last testing phase before sending the product for beta testing, where the actual users test the product in a real environment.

When is Alpha Testing done?

Alpha testing is the first step of acceptance testing and is carried out before beta testing. It is conducted at the final stages of the product development process.

It is the early end-to-end testing of a product and therefore its name is derived from the first Greek letter “Alpha”.

Before performing alpha testing, it is essential to form a list of all the design specifications and functional requirements needed to be tested. According to this list, the testing team can develop a plan to test each specification and requirement included in the list.

What are the Phases of Alpha Testing?

Alpha testing is performed in two phases: 

  1. Initial Testing Phase conducted by In-house Developers: In this phase, the internal developers carry out the testing. These developers may use anyone out of hardware-assisted debugger or debugger software to improve the process. The main purpose of the developers is to identify and remove the bugs as quickly as possible.
  2. Application Testing Phase conducted by QA Team: The quality assurance team carries out this phase of testing. They make use of both black box testing and white box testing technique in this phase. 
    The testing method in which the tester knows the internal structure, design, and implementation of the item to be tested is known as the white box testing method, and the method in which the tester does not know the internal structure, design, and implementation is called as black box testing method.

What are the steps involved in Alpha Testing?

Alpha Testing involves the following six steps:

  1. Listing of requirements: Alpha testing starts with reviewing design specifications and listing all functional and non-functional requirements.
  2. Planning: The second step is to develop an extensive test plan and form all the required test cases.
  3. Checking for issues: Only after generating the test plan and the test cases, the test team can now start alpha testing. Checking for bugs and defects in the systems is the first priority in this step.
  4. Logging issues: In the fourth step, issues are logged in a separate system whenever the team finds a bug or defect.
  5. Fixing issues: The members of the development team then fix these issues.
  6. Retesting: Once the development team solves the issues then the software product is again sent back to the testers to retest. This cycle continues until zero defects are found.

Advantages and Disadvantages of Alpha Testing

Alpha testing comes with its own set of advantages and disadvantages. These are:


  • As alpha testing includes both testing techniques that are white-box testing and black-box testing, it allows the testers to carry out thorough and detailed testing.
  • While performing alpha testing, a simulated environment is created to test the software in an environment similar to the external environment. Testing in simulated conditions helps the testing team to improve the software quality.
  • Alpha testing gives the testing team a chance to gather all the software’s usability and reliability insights.
  • The various in-house tests conducted during alpha testing develop confidence in the software team that the software is now ready and can be used in any conditions.


  • In alpha testing, the product is tested at a very high level using both black box and white box testing techniques due to which its execution time is very long.
  • As alpha testing is performed in-house and not in an external environment, it cannot test some software aspects like maintainability and in-depth security.
  • Internal testers and developers perform alpha testing instead of the actual customer. Hence, there is always a chance that they might ignore some defects due to deadlines.
  • Sometimes alpha testing is not considered worthy for small projects because the time and efforts required in alpha testing are equivalent to an IT project.

What comes after Alpha Testing?

The next step after alpha testing is beta testing which tests the product in real conditions. In beta testing, the product is distributed among a small number of end-users who test it for any bug, issue, or flaw that was not addressed during alpha testing. The end-users then send their feedback to the developers. The team of developers provides solutions to the issues raised in the feedback either immediately or in the upcoming version of the software.

Alpha Testing Vs Beta Testing

Alpha Testing Beta Testing
Alpha testing is the product’s initial testing for all possible bugs and issues before introducing it in the market. Beta testing is the second level of testing of the product to find bugs and issues that are not addressed or missed during alpha testing.
In-house testers and developers carry it out in a controlled lab environment. External testers and developers carry it out in a real environment.
This test may require a very long execution cycle to complete. This test mostly gets executed in just a few weeks.
Issues and flaws found out during alpha testing are addressed immediately by the developers. Many issues and feedback collected from the users during beta testing are addressed and implemented in the forthcoming versions of the product.
The main objective of alpha testing is to provide the user with the best quality product that is free from all issues and bugs. The main objective of beta testing is to develop an issue-free product and also to make it more user friendly according to the feedback of the end-users.

Go On, Tell Us What You Think!

Did we miss something? Come on! Tell us what you think about our article in the comments section.


Do startups use a brand style guide?

Something I've noticed while working with startups over the past couple of years is the majority do not have a brand style guide. Every established company has one (although usually an outdated pdf version), so I'm curious to see your thoughts on why a small company would not set this up from the beginning.

Isn't consistent brand messaging important no matter what size of the company?

submitted by /u/hiCandorr
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