So I scraped this 440+ list of Angel Investor’s contact info(Email/Phones) from Linkedin, you can import them to your Network or Cold Email them.

Hello everyone, I would like to share it with this community. Hopefully, you close a good deal importing them as contacts or cold email. I can do it for whatever keyword you give me and will share.

Here is the link for access: https://docs.google.com/spreadsheets/d/1bFKfZv2ncN7nmty50mIOFF7hlXqBS7RAHsiEUgeLp2E/edit#gid=0 I will authorize manually so it might take 12-24 hrs.

I am a coder and I do data mining on multiple networks for different keywords or niches, alignable.com, xing.com, instagram.com, and more. This exercise helps me for doing research on what common startups need to thrive when it comes to contacts or connections so feel free to ask any kind of data that will be useful for you.

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Startups – Rapid Growth and Innovation is in Our Very Nature!

Best Email Autoresponder

Want to jump straight to the answer? The best email autoresponder for most people is GetResponse.

It’s nearly impossible to run successful email campaigns without an autoresponder. Email autoresponders are a simple and cost-effective way to convert subscribers into customers.

For simple and complex campaigns alike, autoresponders send time-based messages to specific people on your email list. The most common autoresponder campaigns start with new subscribers. But the best autoresponders nurture subscribers beyond the initial welcome message.

When set up correctly, you can use an email autoresponder to segment your contacts based on behavior and other categories. But it all starts with finding the right email automation software.

Without an email autoresponder, you’re forced to manually send emails to your list. Even if you’re using a tool for mass messaging, you’ll lose the ability to get the timing right.

Email autoresponders allow you to manage your list passively while leveraging automation to drive conversions.

The Top 8 Best Email Autoresponders

What’s the best email autoresponder? After extensive research and testing, I’ve narrowed down the top eight autoresponders on the market today. Continue below to learn more about the features, benefits, pricing, use cases, and potential drawbacks for each one.

#1 – GetResponse — Best Overall Email Autoresponder

• Starts at $ 15
• Unlimited daily messages
• Lead generation tools
• 30 day free trial
Start for free

GetResponse is our top overall pick in this category. In addition to traditional email marketing tools, GetResponse offers exceptional automation features, including autoresponders.

This software has everything you need to manage the complete life cycle of email subscribers. You can generate leads and add people to your subscriber list with GetResponse landing page tools and webinars.

Once a new subscriber has been added to your list, simply use automated workflows to welcome, upsell, and target individuals by predefined categories.

Some of the top features of GetResponse’s autoresponder include:

  • Unlimited daily messages
  • Advanced timing settings
  • Cycle management tools
  • Day-of-week selection
  • Quick edits
  • Drag-and-drop editor

In addition to the autoresponder, GetResponse makes it easy to manage your sales funnels and lead magnet funnels. Use this platform to create signup forms and target new subscribers with social media ads.

GetResponse seamlessly integrates with other tools that you’re already using, like WordPress, Facebook, Stripe, Salesforce, Shopify, Etsy, and more.

Pricing is based on the features you want, plus the number of subscribers on your list. Here’s a look at the starting rates based on 1,000 subscribers:

  • Basic — $ 15 per month
  • Plus — $ 49 per month
  • Professional — $ 99 per month

Every plan comes with email autoresponder functionality, marketing automation, and 180+ landing page templates. You can get an 18% discount with an annual contract and a 30% discount with a 24-month contract. Try any GetResponse plan free for 30 days.

#2 – ConvertKit — Best For Visual Automations

• Free for 1,000 subscribers
• Starts at $ 25 per month
• Landing pages and signup forms
• 14 day free trial
Sign up for free

ConvertKit is an email marketing tool designed for online creators. The software has everything you need to grow your list and drive conversions at scale.

For those of you who aren’t very technically inclined, it’s easy to set up your autoresponder with ConvertKit’s visual automation builder.

Even for advanced automations and complex funnels, the visual editor is surprisingly easy to use. You can even use ConvertKit to monetize your emails with built-in sales tools.

Additional features include:

  • Sign up forms
  • Landing page templates
  • Email designer
  • Subscriber segments
  • Reporting tools
  • Third-party integrations

ConvertKit has one of the best free plans on the market today. It’s free forever, up to 1,000 subscribers. The free plan includes unlimited landing pages, 30+ premium landing page templates, subscriber tagging, custom CTAs, unlimited signup forms, and more.

Paid plans start at $ 25 per month. Pricing is based on the number of subscribers on your list. You’ll need a paid subscription to benefit from the visual automation features.

Try all of ConvertKit’s premium features free for 14 days.

#3 – Moosend — Best For Scalable Automation

• Free for basic use
• Paid plans start at $ 8
• Automation templates
• 100+ integrations
Get started for free

For beginners and advanced marketers alike, Moosend is an easy-to-use and feature-rich autoresponder. The software is trusted by industry leaders like Domino’s, Gucci, Vogue Magazine, and more.

It comes with core email marketing tools, like a drag-and-drop editor, A/B testing, list segmentation, and data analytics.

But Moosend specializes in marketing automation at scale. You’ll benefit from automation templates, advanced reporting, and website user tracking.

Put your campaigns on autopilot with specific workflows for based on triggers, actions, or and conditional controls. Run an automated sequence for things like onboarding, lead scoring, abandoned carts, VIP offers, and more.

Additional features include:

  • Unlimited emails
  • Sign up and subscription forms
  • Landing pages
  • AI-powered product recommendations
  • Knowledge base, email, and live chat support
  • 100+ integrations
  • GDPR compliance
  • Advanced segmentation

Pricing starts at $ 8 per month for 1,000 subscribers. Moosend also has a free forever plan for basic use. The free plan even includes the autoresponder and automation features. Try Moosend for free now.

#4 – SendPulse — Best For Omnichannel Marketing

• Free for 500 subscribers
• Starts at $ 6.40 per month
• SMS, web push, and chatbot automation
• 130+ free templates
Start for free

SendPulse is more than just an email marketing tool. It’s actually branded as an all-in-one marketing automation platform. It’s trusted by 1.3+ million users worldwide.

In addition to email, you can use SendPulse to deliver messages via web push (browser notifications), SMS messaging, and chatbots. Setting up an autoresponder campaign with SendPulse is easy. Simply add an event to track and create an automation. Once the event has been triggered, the flow will start automatically.

Other highlights of using SendPulse as an email autoresponder include:

  • 130+ free templates
  • Adaptive messages
  • Subscription forms
  • Personalization tools
  • List segmentation
  • A/B testing
  • 40+ integrations

Pricing starts at $ 6.40 per month for up to 500 subscribers and $ 9.60 per month for 1,000 subscribers. Rates increase as your list grows. There’s also a free plan for up to 500 subscribers, but it comes with a 15,000 email limit. The automation features are limited in the free plan as well.

If you don’t want to pay a monthly or annual subscription fee, SendPulse has a unique pay-as-you pricing structure as well. This starts at $ 32 for 10,000 emails and could be a viable option for smaller email lists.

Unfortunately, there’s no bundle pricing available for email, chatbots, SMS, and web push. Each communication method must be purchased separately. Learn more and try SendPulse today.

#5 – Benchmark Email — Best All-Inclusive Features

• Starts at $ 11.99 per month
• Feature-rich autoresponder
• Lots of automations
• Landing page templates
Sign up for free

Benchmark Email is a robust and feature-rich solution for email marketing, lead generation, marketing automation, and landing pages.

This powerful autoresponder is scalable and streamlined for unlimited growth, regardless of your company size or industry.

So many email autoresponders have complicated plans and pricing. But Benchmark Email simplifies this process by providing all of its premium features in a paid subscription.

When you sign up for Benchmark Email Pro, you’ll benefit from features like:

  • A/B testing
  • Targeted emails
  • Drag-and-drop landing page builder
  • Conversion tracking
  • Landing page templates
  • Behavior-based automation
  • Email engagement automation
  • Website engagement automation
  • Facebook audience automation
  • Pre-built customer journeys
  • Cart abandonment automation

The list goes on and on. This plan supports up to 100,000 subscribers. Unfortunately, it doesn’t come with unlimited messaging. Benchmark Email limits you to messaging 14x your list size per month. For most of you, that should be plenty.

Pricing starts at $ 11.99 per month. There’s a free plan for unlimited contacts, but limits you to just 250 emails per month, which obviously isn’t sustainable.  Learn more and try Benchmark Email today.

#6 – Autopilot — Best For Simple Autoresponder

• Starts at $ 49
• A/B testing
• Multi-channel marketing
• 30 day free trial
Get started for free

Lots of email autoresponders can be confusing, especially if you’re new to the world of marketing automation. So if you’re looking for something simple, try Autopilot.

The dashboard is clean and easy for anyone to use. Even though the software feels like a simplified version of other email autoresponders, don’t mistake its simplicity for lack of functionality.

Some of the top features of Autopilot include:

  • Email A/B testing
  • Segmentation
  • Website tracking
  • Marketing automation
  • Lead generation
  • Lead scoring
  • CRM integrations
  • Sales pipeline automation

The software integrates with third-party tools like Facebook, Pipedrive, Twilio, Salesforce, Google Adwords, and more.

Here’s a closer look at the plans and pricing:

Autopilot supports multi-channel marketing via SMS marketing, in-app messages, Facebook retargeting, Google Ads retargeting, and more.

For larger lists of 10,000+ subscribers, you’ll need to contact the sales team for a custom quote.

Try Autopilot free for 30 days.

#7 – Omnisend — Best Email Autoresponder For Ecommerce Businesses

• Free plan available
• Paid plans start at $ 16
• Automated ecommerce workflows
• 14 day free trial
Start for free

Omnisend is a niche-specific email autoresponder. This marketing automation tool is built specifically for ecommerce websites. More than 50,000 ecommerce businesses in 130+ countries rely on Omnisend for email and automation.

With Omnisend, you can integrate multiple channels into the same automated workflow.

Omnisend makes it easier for you to target people based on various categories within the customer journey. Leverage email automation with segments like:

  • Website visitor
  • Subscriber
  • Shopper
  • Buyer
  • Repeat buyer

Each of these unique categories can enter a predefined autoresponder campaign. For example, a buyer would be sent an order confirmation followed by cross-selling messages. A website visitor would be targeted with signup boxes and landing pages to incentive a subscription.

Omnisend makes it easy to collect visitor information with fully customizable forms. This makes it easier to automate email campaigns based on preferences and categories.

Rather than creating new automations from scratch, Omnisend has pre-built workflows specifically designed for ecommerce sites. I’m referring to things like cart abandonment, order confirmation, shipping confirmation, product abandonment, upselling, and welcome messages.

Pricing starts at $ 16 per month, which includes up to 15,000 emails. To get omnichannel marketing features with free SMS and additional channels, pricing starts at $ 99 per month.

There’s even a free Omnisend plan with basic features. For unlimited monthly emails, contact the Omnisend sales team for a custom enterprise quote. Try any paid plan free for 14 days.

#8 – VerticalResponse — Best Email Autoresponder For Lead Generation

• Starts at $ 11
• Custom lead capture forms
• Landing page builder
• 60 day free trial
Get 2 months free

More than one million businesses worldwide trust VerticalResponse for email automation. The autoresponder can be used across a wide range of industries, regardless of your business size.

VerticalResponse’s email autoresponder is perfect for welcoming new subscribers, nurturing leads, re-engaging with inactive subscribers, and automating custom campaigns.

Here’s a look at some of the other top features and benefits of VerticalResponse:

  • Simple email editor
  • Automated follow-up messages
  • Advanced reporting
  • A/B testing
  • Landing page builder
  • Surveys
  • Testing kit

While most email autoresponders have landing page tools for lead generation, the custom lead capture forms from VerticalResponse are outstanding.

VerticalResponse has two plans, starting at $ 11 and $ 16 per month, respectively. The final rate depends on the size of your subscriber list. VerticalResponse also offers pay as you go pricing, nonprofit discounts, and plans for high-volume senders.

Try the VerticalResponse email autoresponder free for 60 days; no credit card required.

How to Find the Best Email Autoresponder For You

What makes a great email autoresponder? The best option for me might not be the best for you.

There are certain factors that you need to evaluate when you’re shopping around for an email autoresponder. You can use our methodology to make this process easier for you as you’re considering different options.

List Management and Segmentation Features

Email autoresponders will only be effective if you’re able to manage your list. Automated responses sent to the wrong subscribers won’t drive conversions.

The best autoresponders let you manage lists with multiple tags and segmentation features. This gives you the ability to send highly targeted content, in addition to your message being sent at the perfect time.

Some software will automatically segment subscribers based on actions or behavior. These responses can also trigger different messages within an automated campaign.

Lead Generation Tools

The best email autoresponder software will also provide you with tools for growing your email list. One of the most common ways to do this is with a landing page builder and custom forms.

Some software takes this one step further and allows you to create website pop-ups or additional opt-in forms.

But it’s definitely in your best interest to find an autoresponder with built-in lead generation. Otherwise, you’ll need to get a lead gen tool elsewhere.

Sending Limits

Not every email autoresponder allows for unlimited messaging.

Some platforms will cap the number of messages you can send per month. It’s important to take a closer look at this number. Certain campaigns will trigger a series of 3-5+ messages per subscriber. So make sure the limit will accommodate your sending needs.

Otherwise, you might need to upgrade to a higher tier or look for software with unlimited emails.

Subscriber Size

How many subscribers are on your list?

There’s a big difference between managing 500, 5,000, and 50,000 subscribers. Some choices are suitable for smaller lists, while others are built to scale.

Make sure that your email autoresponder and plan has the ability to accommodate your needs as the list grows over time. If not, you could be forced to switch providers in a couple of years.

Conclusion

What’s the best email autoresponder? GetResponse is our top pick, and will likely be the best option for most of you.

With that said, there are lots of other great options to consider, depending on your specific needs.
For automation at scale, try Moosend. If you want the best visual automation builder, use ConvertKit. VerticalResponse is the best choice for lead generation. SendPulse is ideal for those of you who want to leverage omnichannel marketing. Use Benchmark Email for all-inclusive features. Ecommerce businesses should lean toward Omnisend. For a simple autoresponder, I’d recommend Autopilot.

No matter what you’re looking for, this guide has the best autoresponder for you.

Quick Sprout

It’s not just about e-mail, stupid

Hello and welcome back to Equity, TechCrunch’s venture capital-focused podcast, where we unpack the numbers behind the headlines.

Your humble Equity team is pretty tired but in good spirits, as there was a lot to talk about this week. But, first, three things to start us off:

All that said, here’s what we talked about on the show:

  • Epic Games is looking to raise a huge stack of cash (Bloomberg, VentureBeat) at a new, higher valuation. We were curious about how its lower-cut store could help it gain inroads with developers big and small. That part of the chat, the take-rate of the Fortnite parent company on the work of others was very cogent to the other main topic of the day:
  • Apple vs. DHH. So Hey launched this week, and the new spin on email quickly overshadowed its product launch by getting into a spat with Apple about whether it needs to add the ability to sign up for the paid service on iOS, thus giving Apple a cut of its revenue. DHH and crew do not agree. Apple is under fire for anti-competitive practices at home and abroad — of varying intensity, and from different sources — making this all the more spicy.
  • Upgrade raises $ 40 million for its credit-focused neobank.
  • Degreed raises $ 32 million for its upskilling platform.
  • And, at the end, our take on the current health of the startup market. There have been a sheaf of reports lately about what is going on in startup land. We gave our take.

And that’s that. Have a lovely weekend and catch up on some sleep.

Equity drops every Friday at 6:00 am PT, so subscribe to us on Apple PodcastsOvercastSpotify and all the casts.

Startups – TechCrunch

Nantes-based Boost My Mail lands €1 million to grow its email signature tech

French startup Boost My Mail, which is specialised in updating and optimizing email signatures, has raised €1 million, with the support of the BPI and Ouest Croissance.

Launched in 2018 by Arnaud Guillet, Boost My Mail wants to transform our email signatures into a marketing, communications and sales assets. The SaaS application allows companies and organisations to create a branded email signature model for all employees to use, and then helps to deploy it, being compatible with messaging services such as Outlook and G Suite. These non-intrusive, email signature banners can help with promoting events or special offers to a previously untapped audience. Users can also keep track of how well their banners are doing, by checking how many clicks they achieved.

Arnaud Guillet, president of Boost My Mail, explained further: “Boost My Mail is based on a simple and effective positioning: using emails to reinforce the brand image, and communicate company news. We want to support companies in the amplification and multiplication of their communications using email signatures.”

The startup has already nabbed more than 20,000 users, and plans to boost its marketing further with around 12 new team members in the commercial, marketing, development and support departments. Aiming high, Boost My Mail expects to have 100,000 users and 600 corporate customers by June 2022. “Today, we are able to open up internationally,” concludes Arnaud Guillet.

EU-Startups

Landing Page – Email List

So i’ve come across a dilemma. We are soon launching our SaaS. We need a landing page for building hype and our email list. How do i do this. Like can I just use a seperate Carrd page or do I connect that to my page. I want to build an email list and i’m confused like is a landing page for COMPLETELY seperate or is it on your SaaS domain? Any help would be appreciated!

Thank you

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Startups – Rapid Growth and Innovation is in Our Very Nature!

Extra Crunch Live: Join Superhuman’s Rahul Vohra for a live discussion of email, SaaS and buzzy businesses

An email app with a waitlist? No, this isn’t 2004 and I’m not talking about Gmail. Superhuman has managed to attract and maintain constant interest for its subscription email product, with a wait list at over 275,000 people long at last count – all while asking users to pay $ 30 per month to gain access to the service. Founder and CEO Rahul Vohra will join us on Tuesday, June 26 at 2pm ET/11am PT for an Extra Crunch Live Q&A.

We have plenty of questions of our own, but we bet you do, too! Extra Crunch members can ask their own questions directly to Vohra during the chat.

We’re thrilled to be able to sit down with Vohra for a discussion about email, why it was in need of change, and what’s bringing so much attention and interest to Superhuman on a sustained basis. We’ll talk about the current prevailing market climate and what that’s meant for the business, as well as how you manage to create not one, but two companies (Vohra previously founded and sold Rapportive) that have adapted email to more modern needs – and struck a chord with users as a result.

Meanwhile, SaaS seems to be one of the bright spots in an otherwise fairly gloomy global economic situation, and Superhuman’s $ 30 per month subscription model definitely qualifies. We’ll ask Vohra what it means to build a successful SaaS startup in 2020, and how there might be plenty of opportunity even in so-called ‘solved’ problems like email and other aspects of our digital lives that have become virtually invisible thanks to habit.

Audience members can also ask their own questions, so come prepared with yours if you’re already an Extra Crunch member. And if you aren’t yet – now’s a great time to sign up.

We hope to see you there!

Startups – TechCrunch

Spike raises $8 million to make your email look like a chat app

Asynchronous chat apps like Slack have done their best to kill email, but maybe the key to chat replacing email is just making email look like chat? That’s the idea of Spike, a productivity startup that has built an email app that organizes emails into chat bubbles with an interface that encourages users to keep it short and simple.

Spike’s software began with a focus solely on re-skinning the email experience, but today they’re also launching support for collaborative notes and tasks into their interface as they look to provide a cohesive solution for productivity. The company is fitting an awful lot of functionality into one window, but they hope that streamlining these apps together can leave users spending less time tabbing through separate windows and more time getting stuff done.

“Email is a collection of your tasks, so why should it be separated from where your other tasks are?” asks CEO Dvir Ben-Aroya.

The new functionality widens the ambitions of the software but also refocuses the app on a more complete business use case. Ben-Aroya admits that the company hasn’t pushed monetization very hard in the past, instead looking to scale up its base of free users in an effort to eventually scale up inside organizations. As the app looks to bring small businesses and larger enterprises onboard, the app is keeping its free tier, but to get past limits on message history and note/task creation users are going to have to upgrade to a $ 7.99 per month per user plan ($ 5.99 per month when billed annually).

Alongside its product news, the startup also shared today that it has raised $ 8 million in a Series A round led by Insight Partners . Wix, NFX and Koa Labs also participated in the round. The company plans to use the cash to aggressively scale hiring and double its team this year.

“[W]e see a massive addressable market for centralized communication hubs to connect disparate messaging channels,” Insight Partners VP Daniel Aronovitz said in a statement. “The current climate and associated macro-tailwinds behind remote teamwork have only strengthened our belief that there is a sizable and growing demand for digital collaboration tools.”

The company’s platform is compatible with most email services and the app is available on Android, iOS, Mac and Windows.

Email startups are often privy to some of a user’s most sensitive data and can receive a lot of inquiries regarding privacy. As a result, Ben-Aroya believes his company is far ahead of competitors when it comes to safety. “Unlike many other available email clients, we’re never touching, manipulating, using, reusing or selling any part of the user data,” he says.

Spike has raised $ 16 million in funding to date.

Startups – TechCrunch

Is a landing page and some targeted ads enough to make an email list?

I'm building an online course which I'll be offering via Teachable. I'll also be setting up a landing page to direct people to the course via their platform.

It's something brand new and I want to somehow get emails so I can begin marketing and providing info as the launch date comes closer. I'm using the lean startup MVP route by releasing 2 modules initially and then rolling out the entire program by mid summer.

I'm thinking to target market via fb or ig which will bring them to the landing page to get info and "reserve a spot for a discounted introductory rate". Is this a legit way to gather a list?

Is this even the right process? — total noob in setting this up so if there's a different route I should I taking, I'd appreciate the info.

Thanks!!

Edit: The class is to help parents teach their children learning skills by providing downloadable content (& possibly videos)

submitted by /u/sfk2022
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Startups – Rapid Growth and Innovation is in Our Very Nature!

SAAS Email Marketing Guide

Hi, I'm looking for an email marketing guide for SAAS Startups with case studies showing success and failure.

Backstory: We are releasing the MVP of our marketing software and I have 2500 targeted leads of business who I know first hand would benefit from our solution across a select few industries.

Before you patronize us, we make healthy sum of monthly recurring revenue with our managed (hand on) service which utilizes our software solution. Now we believe is the time to try to license out the software. We are familiar with the market as we have been doing this for over a year.

We have pretty substantial ROI positive case studies that would provide good content for some of the emails.

Any guides on how we can grow our customer base through email marketing would be great.

Websites like Almanac.Io, Starter Story and Product Hunt appreciated.

Thanks!

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Startups – Rapid Growth and Innovation is in Our Very Nature!

Email Marketing Best Practices to Implement During a Crisis

Today, people are more engaged online than ever before, and email marketing has continued to prove it’s one of the most effective marketing tools out there. At a time when communicating with customers is so important for small businesses, there are certain best practices and guidelines to follow for developing and sharing the right content.


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Why email is the channel of choice

Email has long proven it is one of the strongest performing marketing mediums and is seven times more effective at driving sales than all the major social media outlets combined.

Recent data from Constant Contact examined how email behavior changed when the pandemic hit, and how small businesses and consumers were adjusting to the new normal. The data showed that as the crisis hit in early to mid-March, email send volume from small businesses immediately trended upward, as did the rate that consumers opened their emails.

In comparison to data from 2019, overall email send rates in March increased by approximately 15 percent, reflecting the overarching trend that more businesses are adjusting their digital strategies to connect with customers, keep them informed of changes in business operations, and find ways to maintain revenue streams without the benefit of in-person contact.

Consumers are responding to these digital communications with equal enthusiasm, demonstrated by data highlighting above average open rates. For the month of March, Constant Contact data shows email open rates on digital campaigns were averaging at 34 percent.

In comparison to industry standards, any open rate between 15 percent to 25 percent is typically considered solid for a campaign. This data confirms that consumers are online and are looking to their favorite companies to understand how they are operating in this climate and how they can support them. As the internet continues to be the main forum for both social and business transactions, entrepreneurs should take advantage of email marketing to connect with their existing and potential customers.


Related: 5 Things Your Business Should Do Now to Recover From the Pandemic

Adjusting messaging and content

These are sensitive times, and small businesses should adjust their messaging and content accordingly. While there is no foolproof formula for creating the perfect email or marketing campaign, the best advice is to lead with honesty and authenticity in all communications because when business does return to (the new) normal, your customers will remember how they were treated and will show their appreciation accordingly.

In the age of social media, any tone-deaf messages or negative sentiment can spread like wildfire. With approximately 90 percent of consumers researching a company online before making a purchase, missteps can be extremely detrimental to your company’s reputation. This new reality calls for a total reevaluation of existing marketing collateral and visual assets.

There are a few key steps for merchants to consider when making these changes and planning for future content to ensure a smooth transition to this mode of communication:

  • Communicating any changes in operations is essential. Let your customers know how they can continue to do business with you. Consumers are looking for ways to support small businesses right now, so these types of communications let you connect with your audience while also getting the word out on any important updates for logistics.
  • From marketing content calendars to stock images, every element needs to be inspected with fresh eyes to prevent messages that could unintentionally anger consumers or be misinterpreted. Take the time to understand what your customers actually want, and develop content accordingly.
  • Merchants should take the time to find the new best practices for email frequency and timing. Consumers now have totally different schedules that can impact their online behavior. Historically, it may have been effective to send emails during the morning commute period, but now with no traditional “commute,” businesses may find their emails are gaining traction during completely new times of day. Make sure emails are easy to navigate with an end goal to guide recipients down the path to purchase. The past few months have highlighted the importance of having online retail capabilities and shoppable landing pages that can help make up for the loss of sales from traditional retail stores.
  • Above all, avoid any language that implies urgency or can be misconstrued as trying to take advantage of the situation. Conveying empathy and mindfulness will be key to making sure your brand’s tone is authentic and will prevent alienating existing or potential customers.

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Set expectations

Across the globe, businesses of all sizes are experiencing product shortages and shipping delays because of disruptions stemming from the pandemic. At this point, many consumers expect some part of their online purchases to be impacted in one way or another.

Small businesses need to anticipate and plan for these communications so they don’t hurt their hard-earned customer relationships. To keep customers happy, small businesses should:

  • Review existing and scheduled marketing collateral to make sure it does not promote any out of stock items or make promises that cannot be followed through during these times.
  • If there are delays in order fulfillment or shipping processes, provide this information upfront so customers have the right expectations before making a purchase.
  • If shipping delays pop up unexpectedly, keep customers in the loop so they feel confident these issues are being resolved and that your business is committed to providing a solution. When shoppers are blindsided with delays, this can create a poor buying experience – especially if they’re first-time shoppers and this has been the only interaction they’ve had with your company.

Setting expectations up front and being honest in every form of marketing collateral goes a long way in the eyes of a consumer. In the long term, all of these actions will help build bonds of loyalty and trust that will continue after the disruption ends.

While this current situation might not feel like there’s an end in sight, one day things will return to business as usual. The current crisis has proven the importance of email marketing as an easily accessible, high-return solution that can maintain business continuity even when the world goes remote.

The post Email Marketing Best Practices to Implement During a Crisis appeared first on StartupNation.

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