Founded by three Spanish entrepreneurs, Eloi Gómez, Adrián Lorenzo, and Rubén Muñoz, Jeff was started as a home laundry and dry-cleaning app, but it has since expanded into an international omnichannel ecosystem of day-to-day services
Raised €17.3M funding
Recently, the Valencia-based company raised $ 21M ( approx €17.3M) in a Series B financing round. The funding will be used to kickstart the launch of Jeff operations in the United States and the opening of its first office in New York in January.
“Faced with the current situation caused by the pandemic, the Jeff team is very proud of this financing round which demonstrates the trust placed by our investors in the project. They are first-class investors who share our vision and have confidence in the scalability of our business model, the new business lines that have been launched, and the new value proposition for entrepreneurs worldwide,” says Eloi Gómez, CEO, and co-founder of Jeff.
Who backed Jeff?
The round was led by All Iron Ventures, Alma Mundi Ventures, and FJLabs, as well as entrepreneur/investor Javier Rubio.
New partners have also participated in this round, including INNVIERTE, CDTI investment vehicle; and Angels, the growth fund of Juan Roig.
Existing investors including Gomez Trenor Family through Nalpa S.L, and Addventure Venture Capital fund also participated in the round.
Offer services in 40+ countries
Established in 2015, Jeff is the first ecosystem offering daily services to users in 40+ countries in Latin America, Europe, Africa, the Middle East, and Southeast Asia, through an omnichannel value proposition.
‘Business in a box’ concept
It now aims to position itself as the ultimate platform for entrepreneurs with the ‘business in a box’ concept offering business management, data intelligence, and other training tools to help people kickstart a micro-services business under the Jeff brand.
All of this is packaged up in an omnichannel ecosystem (web, app, and physical stores) that helps consumers to have a “good life” while giving back to neighborhoods and local businesses what digitisation has taken away from them, claims the company.
According to the company, professionals such as Marc Vicente, former COO of Rakuten Europe and Cdiscount; Carlos Vidal, former VP of Orangetheory Fitness and Dunkin Donuts; and Javier Pelayo, former VP of Marco Aldany and co-founder of Pressto have joined the company.
At Data Summit Connect Fall 2020, Jon Loyens, co-founder of Data World, explored the question of what creates a data-driven culture and offered ips on how to build one. According to Loyens, a data-driven culture uses the data assets and the ecosystem that they’ve built around it analytics really effectively to drive decisions.
I’m in the process of ironing our an idea of mine via a UX/UI design in adobe XD. What started out as an artistic outlet (I’ve always loved art; drawing, ceramic, painting, etc., so I figured I’d explore app design as a new challenge), has evolved slightly into something more.
A few people I’ve shared the designs and idea with – one who worked early on at Uber and has stayed in the startup space, and another who is head of regulatory affairs and strategic council at a venture firm – have encouraged me to think about taking it past a design phase.
Thing is, I have no idea what’s past the design phase…?
I’ve been browsing this subreddit for the next step and it seems like idea validation is next?
Snapchat helped pioneer the use of lenses on faces in photos and videos to turn ordinary picture messages into fantastical creations where humans can look like, say, cats, and even cats can wear festival-chic flower crowns. Now it sounds like the company might be turning its attention… to sound.
The company appears to have acquired Voisey, a U.K. startup that features instrumentals that you overlay with your own voice to create short music tracks (and videos), and also lets musicians upload instrumentals that become the basis for those tracks. Users can apply audio filters (like auto-tune, automated harmonies and some funny twists like a Billie-Eilish-ish effect) to their voices; and they can browse and view other people’s Voisey tracks.
The deal was first reported by Business Insider, which noted Voisey had changed its company address in London to that of Snap’s. In addition to that, we have seen that filings in Companies House indicate that the the four people who co-founded the startup — Dag Langfoss-Håland, Pal Wagtskjold-Myran, Erlend Drevdal Hausken and Oliver Barnes — as well as the startup’s first two investors — Terry Steven Fisher and Jason Lee Brook — all resigned as directors of the company on October 21. At the same time, two employees at Snap — Atul Manilal Porwal on the legal team and international controller Amanda Louise Reid — were assigned directorship roles.
Snap’s London spokesperson Tanya Ridd said Snap declined to comment for this story. Voisey did not respond to our email.
Voisey had raised only $ 1.88 million to date (per PitchBook data), and it’s ranked at 143 in iOS in Music in the U.S. currently, according to AppAnnie stats. It’s not clear how much Snap would have paid for the startup, but the news comes on the heels of a Snap filing earlier this month that indicated that the U.K. entity, which is still loss-making, is poised to borrow up to $ 500 million, so there is possibly some cash for acquisitions reserved as part of that.
Voisey has been described in the past as a “TikTok for music creation”. And it does look a little like the popular video app, which like Voisey is also focused around user-generated content. Voisey has a distinctly stronger creator feel to it, and there has even been at least one singer discovered on the platform. The Billie Eilish-esque Olivia Knight, who goes by “poutyface,” signed with Island Records/Warner Chappell earlier this year.
On the other hand, TikTok — at least for now — is less about music creation and more about people creating other kinds of content — dancing, written messages, chitchat — set to music. We write “for now” because TikTok’s parent ByteDance has also quietly acquired assets for music creation, so maybe we should watch this space.
It’s not clear whether Snap would look to integrate some or all of Voisey’s features into its flagship app Snapchat to create new music services, or run Voisey as a separate app (with easy hooks into Snapchat), or a combination of the two. Based on experience it could be any of these.
Snap has been slowly building up its music cred, but up to now that has felt more like work to clone TikTok: last month, it launched Sounds on Snapchat, a feature to let people add tunes to their Stories, to make them, well, more like TikTok videos. That has come with a growing trove of licensing deals with big publishers.
Even before it launched that, Snap hadn’t ignored the power of sound completely. It has been offering voice filters, to give your videos a more comedic twist, for years already. But with music being one of the most engaging of formats on social media, Voisey could potentially give Snap, and Snapchat, a leg up in the feature race with a platform to build original content.
As with Voisey, no word on where Voca.ai tech will be used, but Voca.ai is an AI-based startup that lets companies create interactive voice-based chatbots for customer service interactions. That could see Snap expanding the kinds of services it provides to businesses, or expanding how people can interact using voice on its existing services, specifically its Spectacles, or both (or, again, something completely different).
Put together with the Voisey deal, it’s a sign of the company doing a lot more than just snapping pictures.
Neusoft Education AI and Cloud technology and Celeno Wi-Fi Doppler Imaging technology enable remote health monitoring for greater peace of mind for family members and valuable data to remote medical staff and caregivers.
There’s an art to selling online courses, and I’m proud to say that I’ve mastered it. I’ve experienced several multiple six-figure ‘energetic’ online course launches with ease, welcoming many incredible clients along the way.
Of course, I haven’t always had such successful launches. It’s taken me plenty of trial and error to achieve results like this, and I perfected the technique over several years. But once I mastered the art of successful launches, I was able to replicate them several times over.
In this article, I’m going to take you behind the scenes of a recent launch, for my online business programme, the Extraordinary Growth Academy.
I’ll share with you exactly what I did to land a 20x return on my investment including how much we spent on advertising and what marketing activities worked — so you can get inspired when creating a strategy for your next programme launch.
Delight your prospects
I love to share valuable insights with my followers so it felt only natural to use value-driven marketing strategies to convert prospective leads into paying clients. To build energy around the programme launch, I wanted to share a free training that was genuinely helpful, but would also give attendees a taste of myself and how I work with clients.
To do this I organized a four-day free training program called Activate Your High Earning Months, with the aim of giving attendees tons of value and an insight into what it would be like to join my paid program.
During the powerful training, we dug deep into the energetics of marketing, upgrading financial blueprints, and provided real value to prospective clients. 3000 people enrolled in the free program and each live training that I did had hundreds of people on with me live, many more watched the replays.
In terms of marketing — I invested $ 11.5k on Facebook advertising. This yielded a 20x return on investment. I’ve gradually increased my FB ads expenditure from one programme launch to the next (my initial programme launches were totally organic). As my confidence grows, so does my advertising spend, and so do my business revenues.
While not everyone who joins the free part of the launch will convert into paying clients immediately, it is worthwhile to think long term. Some people will be ready to buy immediately, some in six months, some in one year. It doesn’t matter. What we are looking at here is the compound effect so it is always worthwhile.
Make it exclusive
I only opened the doors to the academy for a limited amount of time — 12 days to be exact. This created a sense of urgency around the course, spurring clients into action sooner. If you only open your course once or a few times per year they often act quicker. Restricting your offering will make your client hungry for a piece of the action.
The three biggest secrets behind my multiple six-figure online course launches are:
1. Think backwards
Whenever I open the doors for one of my programs I always look to the final outcome and define what I am there to do. I then interview some of my successful clients from the past about their fears and obstacles stopping them from entering the program, what they got out of it, and how can I improve my training programme further.
Put yourself in your client's shoes — what kind of training would appeal to them? What are they looking for? This research allows you to adjust your offerings, making them so incredibly appealing that your customer just can’t say no.
2. Focus on the process as much as you focus on the outcome
Before I open the doors to a programme or even advertise, or run a free taster course — I always set my intentions. In addition to quantitative goals — i.e target sales revenues or a number of clients I aim to enroll — I also focus on process goals. These types of intentions may appear less tangible, and yet, I find that they make a huge difference to my overall results.
For instance, when I was in the planning stage for my latest course, I sat down and decided what values will drive my programme launch. I came up with a list of keywords around this idea — such as ‘leadership’, ‘wisdom’, ‘fun’, ‘potential’ — and made sure these words guided me through every decision in regards to the program launch.
That way, I find I enjoy the marketing and selling process far more, and get far better ideas for selling out my program successfully.
3. Put yourself and your energy first
I’ll say it as it is — I believe the most influential aspect of every programme launch is the way we feel while executing our strategy. That is what our prospective client buys — our energy.
As such, I do my best to truly put myself, my self-care, and the way I feel at the top of my priorities. During my last launch, I would start my day by doing something I love — whether it is journaling, gardening, or spending time with my children (they were off school during my last launch).
I would tune into the feeling of a successful outcome of the launch daily — and listen for any intuitive ideas that would help me to achieve my goal.
On one such occasion, I was inspired to do something I have never done before — celebrate the milestone of welcoming 10,000 amazing women into my Facebook Group ‘Freaking Amazing Women’ with a cash give-away.
I encouraged people to share videos from my free training series to be entered into the giveaway — the more they shared, the more chances they had to win. I didn’t care about the outcome of this giveaway, apart from making a few lovely people very happy. And it worked. This cash giveaway resulted in over 10,000 organic views for each training session, which in turn helped the overall program launch result. Capture those ideas which are in alignment with the energy you want to experience because they can take you further than any pre-meditated strategy.
I also made sure that I cleared my diary of any obligations. Ditching the hustle mentality and prioritising self-care always works well for me and enables me to get into the energy I need to be in to make the launch a success. Stress, overwhelm and lack of sleep are simply not invited to the party. Outsourcing and delegating makes this process even easier and I have a virtual team to support me, including a Facebook ads manager, an executive assistant, an associate coach, and a marketing assistant. Surrounding yourself with amazing people who support you and pick you up will help you to channel your energy in the right places.
My launch figures:
Launch period: 2 weeks New leads: 3000 Amount spent of ads: $ 11 500 Number of clients enrolled: 62
Total sales: $ 231,708
Join Lenka’s Facebook group ‘Freaking Amazing Women’ for more free tips and advice around business growth, sales and marketing.
As disruptive as the COVID-19 pandemic has been to society, the economy and to most businesses, believe it or not, there are some positives to count as a result of this crisis.
On this morning’s WJR Business Beat, Jeff reflects on specific innovative changes made within the automotive, banking and restaurant industries.
Tune in below!
“While this crisis has been unquestionably hard on all of us and our businesses, as well, maybe there will be some positives coming out of this in the long run.”
– Jeff Sloan
Tune in to News/Talk 760 AM WJR weekday mornings at 7:11 a.m. for the WJR Business Beat. Listeners outside of the Detroit area can listen live HERE.
Are you an entrepreneur with a great story to share? If so, contact us at firstname.lastname@example.org and we’ll feature you on an upcoming segment of the WJR Business Beat!
WJR Business Beat Transcript
As disruptive as the COVID-19 pandemic has been to society, the economy, and to most businesses, believe it or not, there are some positives to count as a result of this crisis. You see, business has been transformed in ways that will result in greater efficiency and even greater productivity.
Zoom calls instead of costly travel to meetings. Work from home has made otherwise wasted drive time hours into productive hours. And with so many businesses going online, the cost of doing business comes way down. And all of this greater efficiency and productivity should lead to a drop the in prices consumers ultimately pay.
Some specific examples? One of the categories changed most significantly, well, the automotive category may be the most transformed.
Since the pandemic essentially accelerated a direct-to-consumer transition that’s been in the works for a while, but never happened until now. While they did this out of necessity because their dealerships were shut down, this will likely involve changes that are here to stay long beyond the end of this crisis.
Other industries likely changed permanently for the better? How about banking?
When physical branches were forced to close, consumers adopted the use of mobile banking apps as a primary way of conducting their banking. And who knows? With less visits to physical branches in the future as a result of consumers now interfacing digitally, maybe significant costs will be rung out as a result of not needing a physical branch on every other street corner. And that ultimately could bring savings to us and reduce costs.
And while restaurants have been hit really hard, perhaps even the most impacted, again, given that consumers and restaurant owners alike have been forced to offer online ordering as well as digitally-driven takeout and delivery services, once again, all of this near-term pain may result in positive change long-term for the restaurant sector, as well.
And so while this crisis has been unquestionably hard on all of us and our businesses, as well, maybe there will be some positives coming out of this in the long run.
I’m Jeff Sloan, founder and CEO of StartupNation.com, and that’s today’s Business Beat on the Great Voice of the Great Lakes, WJR.