Google’s Genius $49/mo Course Is About to Replace College Degrees

“In our own hiring, we will now treat these new career certificates as the equivalent of a four-year degree for related roles.”

Entrepreneur's Handbook – Medium

WJR Business Beat with Jeff Sloan: College Students Pursuing Virtual Internships (Episode 104)

As we know, in-person classes at colleges this fall are hard to come by, with only 2.5 percent of colleges planning a curriculum based fully on in-person classes this fall. Thus, many college students are choosing to put their studies on hold, pursuing virtual internships instead, as reported by Bloomberg.

Since students are choosing to learn on the job instead of in the classroom, startup companies are seeing this as a real opportunity to recruit those students into virtual internships.

Tune in to the WJR Business Beat for more details from Jeff:


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“So, if you’re a student seeking to advance your education by getting real world experience in lieu of classroom education this fall, consider a virtual internship at a startup company.

And if you’re a startup, this is your chance to grab top talent at internship prices and maybe even groom and secure those interns for a position with your company long into the future.”

– Jeff Sloan

Tune in to News/Talk 760 AM WJR weekday mornings at 7:11 a.m. for the WJR Business Beat. Listeners outside of the Detroit area can listen live HERE.

Are you an entrepreneur with a great story to share? If so, contact us at editor@startupnation.com and we’ll feature you on an upcoming segment of the WJR Business Beat!

WJR Business Beat Transcript

Good morning, Paul.

As we know, in-person classes at colleges this fall are hard to come by, with now only 2.5 percent of colleges planning a curriculum based fully on in-person classes. As we know, Michigan State University reported a few days ago that in-person classes will not take place this fall at all and will instead offer online only curriculum.

And so rather than a watered-down college experience, many students are deciding to take some time off from their studies, opting out of online classes all together for their fall semester, and instead, as Bloomberg reports, are pursuing virtual internships, working for companies and learning on the job instead of in the classroom.

And startup companies are seeing this as a real opportunity to recruit those students into virtual internships.

Some firms are even organizing virtual career fairs, offering grants to teams of entrepreneurs and compiling lists of potential employers. Others are extending the terms of their summer cohorts. Postmates, for example, told Bloomberg that it may keep some interns on if they take time off from school this fall.

And startups? Well, they’re hoping to hire the top students. The virtual nature of the internships could allow the firms to access from a nationwide talent pool instead of an otherwise local talent pool. And companies hope that potential employees they hook this fall might stay on for years to come, rather than taking spots at large companies.

A great intern who has a great network can often yield compound to returns later down the line, Neil Schrock CEO of the developer tools startup, Elemental, told Bloomberg.

It’s easy to see why a remote internship might tempt many college students at a time when COVID-19 is turning higher education upside down. A number of schools that announced they would be operating in person classes earlier this summer are now walking back those plans, with many abruptly canceling the on-campus housing they’d previously promised and urging students not to return this fall.

So, if you’re a student seeking to advance your education by getting real world experience in lieu of classroom education this fall, consider a virtual internship at a startup company.

And if you’re a startup, this is your chance to grab top talent at internship prices and maybe even groom and secure those interns for a position with your company long into the future.

I’m Jeff Sloan, founder and CEO of StartupNation.com, and that’s today’s Business Beat on the Great Voice of the Great Lakes, WJR.

The post WJR Business Beat with Jeff Sloan: College Students Pursuing Virtual Internships (Episode 104) appeared first on StartupNation.

StartupNation

Overlooked teams up with college newspapers to build a news-focused social network

George Sehremelis is building what he calls a “social news network,” with the aim of combatting the spread of misinformation and fake news online.

“My goal has always been to make an impact on the 2020 election,” Sehremelis told me — a tall order, particularly when the big social networks are struggling to solve these same problems. And as if that wasn’t enough, Sehremelis is hoping to revitalize student and local newspapers at the same time.

To do that, he’s launched Overlooked, an app currently being piloted with newspapers at the University of Southern California, Dartmouth, West Virginia University and elsewhere.

“We didn’t want to build a news aggregator, and we didn’t want to build a social network,” Sehremelis said. “We wanted to combine them.”

So Overlooked is an app where users — initially college students — can post, share and comment on articles. And that’s basically all they can do. They won’t be able to post any original content of their own, which Sehremelis said already “eliminates the possibility of a deepfake” video or image that’s been edited to mislead.

Overlooked screenshot

Image Credits: Overlooked

Of course, misinformation doesn’t just come from individual posts, but also from articles posted by publishers across the web. Those kinds of articles might still be shared on Overlooked, but Sehremelis argued that by eliminating user-generated content, the startup “drastically reduces the amounts of data that we have to vet.”

“Instead of posts, videos, memes, all of the above, there’s only news articles,” he continued. “One day in the future, our content moderators will be able to actually vet all the content on our system.”

But without those social posts and memes, what’s going to bring readers to the app? For one Sehremelis said Overlooked is the “fastest way and the easiest way to share a news article with your friend.” This is also where the partnerships with student newspapers come in.

Sehremelis is a recent USC alum, and he participated in the school’s Blackstone LaunchPad powered by Techstars. He recalled visiting the offices of the USC newspaper, the Daily Trojan, and seeing printed newspapers stacked to the ceiling — which seemed like a wasted expense that’s disconnected from the way students actually get their news. This, in turn, led him “down the rabbit hole of the newspaper industry as a whole,” where he learned about broader circulation and revenue challenges.

“The newspaper, it needs a superhero,” Sehremelis said.

Overlooked screenshot

Image Credits: Overlooked

And in fact, Overlooked has created a superhero mascot of sorts called Article Man, who represents the profile that newspapers can create on Overlooked, allowing them to communicate and share content directly with readers. They also get a share of the revenue from any Overlooked advertising that targets the newspaper’s readers.

Sehremelis argued that this approach addresses the issues that arise from an individual newspaper app (which can have a hard time getting downloads) or a profile on social media (where a newspaper gives up control and rarely monetizes in a significant way). He suggested these issues are only going to be more acute this fall, with many colleges sticking to remote learning or bringing students back to campus in a reduced capacity.

“Students aren’t going to be on campus to pick up the newspaper,” he said. “Many students weren’t picking up newspapers, anyway. Many of these student newspapers instead are on social media — it’s just that social media wasn’t compensating them.”

In addition, he’s hoping to get Overlooked in classrooms (virtual or otherwise), with professors inviting their classes to join the app and discuss the news.

Startups – TechCrunch

How To Run An Online Startup When You’re At College

If you look at the most successful modern companies, you will see that all of them were created by students. Facebook, Google, Dropbox, Snapchat, or PayPal and even Apple and Microsoft started in universities. Every tech student dreams of becoming the new Steve Jobs and conquering the world.

But that’s where several questions arise. How to go against the statistics that say that the majority of startups close after a year? What are those steps that you need to make to turn a beautiful idea into a successful business?

If you’re swamped with homework, then maybe it’s time to get help? Use the professional writing service EssayPro to get your academic assignments done. Meanwhile, you can take some time to go deeper into the process of launching your first business at college.

The 7 Step Guide To Running An Online Startup At College

1. Come Up With A Brilliant Idea

If you don’t have a startup idea yet, begin with making a list of things you do the best or activities you enjoy. Think about the knowledge and skills that you can potentially monetize. To shed some light on your future business, ask yourself the following questions:

  • Do I want to change my field of activity or continue developing the business in my current area?
  • Do I have a hobby that can be turned into a way of living?
  • Do I already have enough knowledge or do I need additional training?

Note that the only way to ensure success is an idea that keeps up with the needs of your potential customers. Take your time, don’t rush it. Think, dream, and you will come up with something great.

2. Analyze The Market & Select A Niche

Before launching your online startup, make sure that you have a good understanding of the market. Explore the current trends, conditions, and the latest news. For example, Uber appeared during the economic downturn, when people needed additional income.

To explore the market, you can analyze the number of results for your keywords in Google, Yahoo, etc. Study the public opinion on social networks or forums.

Besides, you need to understand your target audience. Define what benefits you can promise, what do your customers want and what problems they are experiencing. Talk to strangers, family members, friends and find out if they would purchase your product or service.

3. Study Your Competitors

To compete in a market that is already crowded, it is important to know your product’s direct and indirect competitors. This will let you understand how to position your brand to stand out and succeed.

You can analyze your competitors by defining a list of basic criteria.

  • Who are their clients? How do they approach them?
  • What technologies and approaches do they use?
  • How much do they spend on marketing?

Note that communicating with customers is one of the best (and cheapest) ways to collect real information about competitors.

4. Create A Business Plan

A business plan is a step-by-step guide to your startup. It describes the product, unique selling proposition, competitors, goals, financial calculations, and marketing strategy.

Tip! Do not try to create an ideal business plan five years ahead. A common mistake for beginners is to get carried away with planning and never getting started. Think only about the details that you will need at the first stages: seed capital, ways of promotion, how and when you plan to make a profit.

5. Surround Yourself With Professionals

A strong team is one of the winning factors of startup success. You can’t do all the tasks on your own. For example, when launching Apple, Steve Jobs was responsible for the promotion and Steve Wozniak tackled the technical part.

Here’s a short guide to finding team members:

  • Take a closer look at your social circle: relatives and friends;
  • Ask for recommendations;
  • Publish the job offer on employment websites or special groups on social networks

6. Launch Ads & Search For Customers

How to launch a business? Talk about yourself and attract customers. Although your resources may be very limited, there are free and effective methods of advertising, for example, word of mouth. Among the other ways are:

  • Social networks;
  • A website or blog;
  • Guest articles in blogs and media;
  • Attending thematic events, meeting potential partners and clients.

7. Analyze The Results

After a while, you’ll need to revise the business plan, sum up the interim results, and define new goals.

  • Analyze the errors: Think about what you didn’t take into account in the first stages and how to fix it;
  • Mark your achievements;
  • Increase your team: Hire new employees and delegate tasks;
  • Check for changes: Ask how your competitors are doing and whether other startups have appeared in your niche.

Conclusion

We do not guarantee that this guide will fully help turn your online startup into a successful business. Yet, it will be useful to avoid some obstacles and overcome self-doubt.

Experiment, get bumps, stay true to yourself, and try to get feedback. Young startuppers are very active people, they are literally obsessed with the idea, but try to keep a cool mind and soberly assess your strength, and you will definitely reach the goal.

 

_________

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The post How To Run An Online Startup When You’re At College appeared first on StartUs Magazine.

StartUs Magazine

Marketing – how do you target a niche crowd, ex: college students majoring in a particular field, for an app?

I'm working on an app with a niche crowd (tech students), and I've generated some users through personal contacts. But I'd love to brainstorm some marketing ideas for faster sign ups. Any community building ideas are helpful.

So far I've come up with:

  • Find Facebook groups.
  • ???

I'd love to hear some interesting ideas from you guys. Thank you!

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Startups – Rapid Growth and Innovation is in Our Very Nature!

Started a company that makes MVPs out of college, advice to find clients?

I recently graduated college and I've started a company that makes MVPs (minimum viable products) with a friend of mine. We specialize in creating them quickly and as serverless mobile and web apps in react native and react respectively.

Literally the day after we decided to start this, with no marketing or anything being done yet, I received two calls from people looking for MVPs. Now it's highly likely that we'll work with one of them and the other is still a rough maybe, but after these (or if they fall through) I'm not sure where to go. Without COVID my instinct would be to go to entrepreneurship networking events, but because COVID is the reality I figure I've got to find clients online. I've done some messaging on Linkedin, signed up for a couple online networking events (the first one I'll be attending is next week), but haven't had any success just yet.

We know we should be looking for founders or product owners within larger businesses, what is your opinion on a good way to find these people, when they are in need of an MVP?

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Startups – Rapid Growth and Innovation is in Our Very Nature!

Anthos Capital and NBA All-Star Baron Davis back LA-based college tuition savings service, UNest

UNest, a Los Angeles provider of financial planning and savings tools for parents, including college savings plans and other beneficial investment vehicles for various life events, has raised $ 9 million in a new round of funding, the company said. 

Its round will be used to speed up its growth through strategic hires and partnerships, according to UNest .

Ksenia Yudina initially founded the company to provide financial planning and services to lower- and middle-class families looking for ways to start saving for their children’s education, she said.

Over time, the company realized that tax-advantaged savings plans for college tuition weren’t providing the range of financial services these families needed, so UNest added Uniform Transfer to Minor Accounts  management services to its slate of offerings.

The business attracted interest from Northwestern Mutual Future Ventures, Artemis Fund, Draper Dragon and Unlock Ventures initially, and the company has now added Anthos Capital to its roster of investors.

Since its public launch in February, one month before the COVID-19 pandemic forced a major lockdown of U.S. cities and sent the economy into a tailspin, UNest has actually signed up more than 25,000 users.

The savings app is similar to other financial planning services available, but funnels users’ money into 529 accounts and UTMAs so that parents can begin to save for their children’s future.

“To me the investment in UNest is a great opportunity to help my community. It aligns with my vision that all kids deserve a chance to get an education and have equal opportunities in life regardless of their race or ethnicity. All kids should have access to the financial resources that make these goals achievable,” said Baron Davis, two-time NBA All-Star, current CEO and founder of Baron Davis Enterprises, in a statement. “As a father of two young boys, I care about their financial future and I know that other parents are feeling the same way. By making it easy for parents to step into saving plans, UNest is going to transform the future of the next generation and I’m excited to be a part of this journey.”

Users can open a savings account with as little as $ 25, according to Yudina. The company charges a $ 3 advisory fee per-user, per-month and on average customers are depositing around $ 250 per-month in the accounts, according to Yudina.

People who are more sophisticated and pick their own stocks themselves, according to a company executive, and see how their portfolio grows over 10 or 15 years.

“We have made it our priority to invest in minorities and exceptional female entrepreneurs that are transforming how individuals experience financial security,” said Craig Schedler, managing director, Northwestern Mutual Venture Fund, in a statement. “Our additional investment in UNest on top of our initial participation in the company’s Seed round is a testament to the tremendous progress UNest has demonstrated over the past several months. It also reflects the ongoing commitment to providing smart, practical financial solutions to people of all economic backgrounds. We are delighted to be part of UNest’s future in helping even more American families achieve financial stability.”

Startups – TechCrunch

College edtech startup help

Hey r/startups!

This is my first time posting here, I’ll jump right into it.

I started my company 6 months ago with 2 other co-founders. The super-over-generalized outline is that we provide schools with a tutoring platform so students have easy access to tutoring anywhere, anytime.

We have won $ 3,000 so far from startup competitions and grants directly from our school. (we are college students)

We have gotten the okay to do a pilot program in the fall and we are trying to decide a few things.

1) where should we store our newly earned $ $ ? 2) should we (legally) incorporate now? 3) What are our next steps? Should we be pursuing other schools now? Or wait until we have a successful pilot launch.

Note- we are still in dev phase for app. We have mapped it out and we are planning on being done in a few months.

Thanks so much!

S

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Startups – Rapid Growth and Innovation is in Our Very Nature!

Need advice… started a business that took off at 20 and am in the middle of college degree I can’t finish. Drop out, stay in w/ major change- any experience with this? Thank you

Hi all,

I have ALWAYS wanted to own a successful business, and have tried (many times) in the past. I am 20 and have my AS in education, and am continuing the program for elementary education this fall to enter into my junior year.

I always had a passion for marketing and business, although I love educating and have been working in my public school system for two years. My family always encouraged me try to get a degree with job security, and start a business on the side if I ever wanted too.

Well- I did. In April I began a small venture of doing social media management for an online business woman. Did not expect this to be a hit. Fast forward three months and I have 10 clients, am making 8K/month, and killing it. Registered LLC. Room to scale more. I’ve had to turn down probably a dozen clients. I’m currently in the process of having a contract written up to hire a VA ASAP.

Here’s the thing. I’m a hard worker. I’ll work day and night. HOWEVER and elementary education program requires part time and full time student teaching. This is impossible for me to do unless I give up my business.

The family, and I, agree that I can switch to a marketing or business degree this week so I can start at the same college in the fall. Only other option is to not continue my education. I’m a straight A student with an AS in education and served as the Vice President in two honor societies. So to sum that up- I love school. I excel in it.

Does anyone have experience with this? My mind is scrambled. This is scaling so fast I have no time to think. I feel extremely grateful to have accomplished this and my clients are stable for now. We have great relationships, and there’s no shortage of other business women popping into my DM’s to hire me literally daily, so I see this working in the long term.

TLDR: Just finished AS in elementary education, about to finish program for the next two years. Started a business in April- took off and making 8K months. Can’t finish my degree and keep the business because it requires full time student teaching.

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Startups – Rapid Growth and Innovation is in Our Very Nature!