Minecraft's design really fascinates me. The game looks so simple on the surface, but it's architected in such a brilliant way. It's no luck that it's the most popular game of all time, even through they barely spent anything on marketing.
To understand the psychology behind the game, I have used the Hook Model developed by Nir Eyal as a framework. It's a model in 4 steps that helps you understand why some products hook people in and create habits that integrate the product in their lifestyles.
Every habit starts with a trigger that initiates the action.
There are 2 types of triggers: external and internal.
These triggers come from your environment. For Minecraft, the strongest external trigger is YouTube. Since the beginning, the creators of Minecraft encouraged fans to put videos on YouTube and that helped growth a lot. It's partly why it's the most popular game on the platform until this day.
Vu Bui, their chief operating officer, told the Guardian: "We've essentially outsourced YouTube videos to a community of millions of people, and what they come up with is more creative than anything we could make ourselves."
These triggers come from the users themselves. It's when they are making mental associations with the product, they tie it to an emotion. Here, negative emotions are strong triggers, because we want to get rid of them, so they will push us to act. Minecraft like many other forms of entertainment relies on the trigger of boredom. The game is interesting, it's intrinsically fun to play and there is always something new to interact with or create. It's a bit similar to Instagram and YouTube that have endless feeds of new content to make sure you are never bored.
Loneliness is another internal trigger for Minecraft. The game is social, it's built around their community. People love sharing and connecting with other players. Friends can invite you to play, you can chat with them, see what they are building and collaborate together.
2. SIMPLE ACTION
When you design an experience, you want users to make a certain action, but the key here is to make that first action as simple and easy as possible. According to Nir Eyal, “the simpler you can make the action, the more likely it is to occur.”
For Minecraft, it's simply starting the game. If you are invited by a friend, you can join their world in a click, and if you want to create your own, it's matter of seconds. You pick the mode you want to play and from there you do whatever you want. There is no real goal in Minecraft, so you are the one setting your goals. It means you can play only 10min if you wanted to or spend hours on it.
3. VARIABLE REWARD
Activity level is a function of how soon the participant expects a reward to occur. So if you know something interesting is about to happen soon, you will play harder. On the opposite, if you leveled up recently and have to collect thousands of points before you can do it again, you will be a bit less active because your motivation will be lower.
Randomness maintains the player's interest longer and makes them more consistent. They don't know exactly when the reward will come, but they know it roughly based on their previous experience. If the reward is interesting, there is always a reason to continue playing. That's why Minecraft has this element of variability. In every game, you land in a new random map and each map has unique resources, some of which are rare and difficult to find, so playing becomes like an exciting exploration.
Now that you have triggered your users to take actions and you made them happy with rewards, what is the 'bit of work' they can do to increase the likelihood of coming back?
In Minecraft, after you played the game, you have more reasons to come back because you now have the world you created waiting for you. Maybe you build a structure that is unfinished, or you customized your character with skin packs and you want to show it to your friends.
The point is that you left something in Minecraft, you have invested part of yourself into it and personalized the game experience to make it yours.
Next time the player sees a trigger for Minecraft, they will be even more willing to play the game.
The cycle continues.
Hope you enjoyed my analysis! Let me know if you have any questions!
I am going deeper in this video I made. Feel free to check it out if you want to learn more
Here’s another edition of “Dear Sophie,” the advice column that answers immigration-related questions about working at technology companies.
“Your questions are vital to the spread of knowledge that allows people all over the world to rise above borders and pursue their dreams,” says Sophie Alcorn, a Silicon Valley immigration attorney. “Whether you’re in people ops, a founder or seeking a job in Silicon Valley, I would love to answer your questions in my next column.”
“Dear Sophie” columns are accessible for Extra Crunch subscribers; use promo code ALCORN to purchase a one- or two-year subscription for 50% off.
I’ve been waiting for years for my green card. Is there any way to expedite my case? What does the October shift in Visa Bulletin priority dates mean for me?
—Waiting in Woodside
Thanks! There are a lot of ways to speed up the immigration process. Great news — last week the State Department released the October 2020 Visa Bulletin, which significantly reduces the waiting time for many folks from around the world seeking green cards. Basically final action dates progressed for EB-1, EB-2 and EB-3 and are all current now if you can use categories besides being born in India or China! Feel free to check out my recent podcast on seven ways to expedite an immigration case and check out our upcoming free educational webinar on October 8 for the latest on H-1Bs and other immigration updates.
If you were born in India or China, dates for filing for Adjustment of Status and the National Visa Center also sped up significantly for individuals in these categories. Here’s a typical question I receive: “I’m currently in the U.S. in valid nonimmigrant status. If I was born in India or China, can I file my I-485 in October 2020?” See below to check your priority date and talk to an immigration attorney to see what you can file in October 2020!
Is my China/India priority date current in October?
Here’s an overview of how to figure out whether you can file your I-485 this month if you need to use the categories of being born in India or China:
- Step 1. Double-check your I-140 I-797C approval notice to determine your category and priority date:
- Sec. 203 (b)(1) → EB-1 Category
- Sec. 203 (b)(2) → EB-2 Category
- Sec. 203 (b)(3) → EB-3 Category
- Step 2. Check out the October Visa Bulletin. To understand the Visa Bulletin in more detail:
- The number of green cards the U.S. issues each year is capped based on the type of green card and the green card candidate’s country of birth
- As my podcast on priority dates explains, it is the date your green card petition was submitted or the date your employer submitted your PERM labor certification application.
- Step 3. Find the date in the cell at the intersection of your category and country.
I'm 26, single, with $ 200k in savings, and I am also a caretaker for my disabled brother.
I've been contemplating quitting my full time web dev job or going part time to pursue entrepreneurial endeavors. The thing is, i dont have that much experience. I only have 1 year of web dev experience.
But I've been spending much of my free time building an app that uses crypto microtransactions, and its the only thing that excites me nowadays.
If I were to quit my job, and go full time entrepreneur mode. Would I still be able to re-enter the workforce if I fail miserably? I make only $ 45k per year right now. I feel underpaid, and I feel like my growth has stagnated at work, and I want to take risks while I'm still young.
Today, however, instead of our usual overview, I have a different goal: We’re going to be a bit more specific.
It’s fun and easy to clown on Palantir’s ridiculous ownership structure, in which a few dudes have decided that, in perpetuity, they must remain co-Lords of the Ring. And, sure, the company is smaller in terms of revenue-scale than many expected (a bit more Hobbiton than Bree, really). And, yes, its net losses are somewhat staggering (post-Helm’s Deep Saruman?), reaching nearly 100% of revenue in 2018.
But things have gotten better in Palantir-land (Mordor?) in recent quarters, which we should note.
So, in light of the generally negative reviews of Palantir’s finances (similar to what is left of Moria?) that I’ve seen in the media and from investors both publicly and privately, here are the bullish bits about the impending direct listing.
The good stuff
In brief, falling net losses in absolute and percent-of-revenue terms paint the picture of a company that is past a high-burn period, allowing profitability to continue to improve; improving gross margins point to a company that is less service-focused and more software-driven over time; the company’s falling operating cash burn is encouraging, and new customer revenue appears sharply higher in 2020 than 2019.
Let’s examine each in order:
- Falling net losses in absolute terms: Palantir lost fractionally less money in 2019 than 2018, but it was a decline all the same. More recently, the first two quarters of 2020 have seen Palantir cut its net loss from $ 280.5 million in 2019 to $ 164.7 million. Even better, the company grew during the same period, which means that in percent-of-revenue terms, Palantir did even better.
BioCatch has unveiled a new Case Manager tool that will help clients respond to fraud incidents in a more efficient manner. The new solution is fully integrated with the BioCatch Policy Manager and the company’s Truth Marketing interface.
Read more here.
The post [BioCatch in Find Biometrics] BioCatch Adds Case Manager Tool to Behavioral Biometrics Platform appeared first on OurCrowd Blog.