Bigblue wants to automate e-commerce fulfillment in Europe

Meet Bigblue, a French startup that just raised a $ 3.6 million seed round (€3 million) to build an end-to-end fulfillment solution in Europe. If you sell products on your own website and across multiple marketplaces, you can use Bigblue to handle everything that happens after a transaction.

Bigblue doesn’t try to reinvent the wheel. Instead, it partners with existing logistics companies so that you only have to manage one relationship with Bigblue. It means that Bigblue works with several fulfillment centers to store your products as well as multiple shipping carriers.

Essentially, Bigblue lets you improve the experience for your customers. When you start using Bigblue, you send your products to a fulfillment center and you integrate Bigblue with your online stores. The startup has integrations with Shopify, WooCommerce, Magento, Wix Store, Prestashop, Fastmag and Amazon’s marketplace.

When a client orders a product from you, it is packed and shipped directly from the fulfillment center to your customers. Bigblue customers pay a flat fee per order and don’t have to deal with anything. Some packages might be delivered through DHL, others might be sent out using Chronopost, etc. It is completely transparent as Bigblue chooses the right carrier for you.

The startup also gives you more visibility into your shipping process. Retailers get an overview of their operations and can see the inventory from Bigblue’s interface. Clients receive branded delivery emails.

While it’s hard to build a good logistics network if you’re a small e-commerce company, Bigblue lets you compete more directly with Amazon big e-commerce websites. You can level up the customer experience without putting together an in-house logistics team.

Samaipata is leading today’s funding round. Bpifrance is contributing to the round. Plug and Play, Clément Benoit, Thibaud Elziere and Olivier Bonnet are also investing.

With the new influx of funding, the startup plans to hire 50 people and improve its product. You can expect more integrations with e-commerce platforms, ERPs and marketplaces. Bigblue is also going to build out its own shipment tracking pages and email personalization toolkit. The company will also improve product returns and delivery ETAs.

Startups – TechCrunch

Here’s how you make people buy more of your products!

Hey guys,

This is a long post, but bear with me, I think this may be helpful if you have a brand that sells online.

Some people would know this, but I still see this with many of our new clients make these mistakes that have an e-commerce brand, and this is leading their potential customers to not buy from them.

So I'm going to talk about some very common points that results in people bouncing-off from your e-commerce website:-

  • Low Image Quality:- If your images are of poor quality or poor design, it will make people think your product/brand is of poor quality. So having quality images and graphics is very important.

  • No/Less Reviews:- Now I know a lot of brands fake their reviews, and that is not the right thing to do, but they do it for a reason. Reviews are what makes people feel safe, they get to know that your products have worked for other and can have a potential benefit to their life as well. So make sure you can get as many reviews as you can on all of your product pages (Genuine Reviews).

  • Vague Description:- Keep your description informative, interesting and easy to understand. It doesn't matter if it's long, because some products should have a long description, it increases their chance of converting. Copy is very important, so make sure you get it right.

  • Bad UI/UX:- If your website is designed poorly, or has a slow loading speed, or is not easy to navigate through, people will drop-off from your website.

  • Add to Cart/Initiate Checkout (Mail Strategy):- Congratulations, you've made people interested in your products through your product page, and now they have added some items to their cart, or even initiated a checkout, but for some reason, they didn't complete their purchase, now what? If they've initiated checkout, and didn't buy, something went wrong, maybe they got busy with something else. But now you have their data, right? So use it to your advantage, and mail them every few hours to remind them of their "forgotten cart", if you do this in a non-spammy way, these people may buy from you. A good rule of thumb that I use for my clients is mailing every 3-4 hours for atleast 2-3 times. If they don't buy from you after that, chances are they are not interested, so stop mailing them, or else they will hate you for spamming them.

  • Shipping Costs and Time:- There's also a chance that they left your Cart/IC page because of your shipping costs/time. Nobody likes to pay extra for shipping, it's a psychological thing, add it to your product price if you have to, but don't make them think they are going to pay extra for shipping. (Either way, you're gonna loose money with your ads if you do not fix this, so realise the LTV of your customer). Also figure out how to decrease your shipping time, because that's a huge factor as well to people dropping off from your checkout page.

  • Less Payment Options:- Provide as many payment options as you can, let them choose how they want to pay. Google Pay, Debit Card, Credit Card, Cash on Delivery, etc. Give them everything you can.

  • No cross-selling:- If you've successfully been able to make people buy your products, figure out how to cross-sell more of your products to them. Use fb pixel to re-target them ads, mail them your products, create social media content, use blog if you can, etc. Make them stay connected with you, and then pitch them more of your products.

Some bonus points:-

  • Ask for reviews:- To increase your reviews, send 1/2 e-mails to your buyers after they've received their packages, and ask them to give you a review.

  • Add a video to your product page:- Videos are a great way to hold engagement from people, so along with your product images, add a video as well in the end of it.

  • Integrate everything:- Keep your brand in sync with all the elements of your business. Your marketing, your content, your social media dms, your website, your e-mails, etc.

  • Use Automation when you're ready:- When you've started getting good sales and people have started interacting with your brand across various channels, start using automation tools wherever you can. To send your e-mails, to reply your dms, etc. Make things easier with automation tools, if/when you're able to afford them.

Thanks for reading guys, these are some of the things we do to help our clients improve their conversion rate, would love to know your thoughts on this, and what have you done to improve your sales?

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Startups – Rapid Growth and Innovation is in Our Very Nature!

London-based Metrikus totals €5.6 million funding as it grows its smart building software platform

Proptech company Metrikus has announced the completion of its Series A funding, bringing its total raised since its founding in 2019 to around €5.6 million. Metrikus provides a smart-buildings software platform that gives owners and occupiers a secure, ‘single-pane-of-glass’ view of the operation and performance of their building, allowing managers to plug in any type…

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“I Take Care Of My Parents, My Siblings’ Tuition From Trading On Paxful” – Leadership Newspapers

“I Take Care Of My Parents, My Siblings’ Tuition From Trading On Paxful”  Leadership Newspapers
“nigeria startups when:7d” – Google News

Equity Dive: Edtech’s 2020 wakeup call

Hello and welcome back to Equity, TechCrunch’s venture capital-focused podcast (now on Twitter!), where we unpack the numbers behind the headlines.

This week, we’re doing a first-ever for the show and taking a deep dive into one specific sector: Edtech.

Natasha Mascarenhas has covered education technology since Stanford first closed down classes in the wake of the coronavirus pandemic. In the wake of the historic shuttering of much of the United States’ traditional institutions of education, the sector has formed new unicorns, attracted record-breaking venture capital totals, and most of all, enjoyed time in a long-overdue spotlight.

For this Equity Dive, we zero into one part of that conversation: Edtech’s impact on higher education. We brought together Udacity co-founder and Kitty Hawk CEO Sebastian Thrun, Eschaton founder and college drop-out Ian Dilick, and Cowboy Ventures investor Jomayra Herrera to answer our biggest questions.

Here’s what we got into:

  • How the state of remote school is leading to gap years among students
  • A framework for how to think of higher education’s main three products (including which is most defensible over time)
  • What learnings we can take from this COVID-19 experiment on remote schooling to apply to the future
  • Why ed-tech is flocking to the notion of life-long learning
  • And the reality of who self-paced learning serves — and who it leaves out

And much, much more. If you celebrate, thank you for spending part of your Thanksgiving with the Equity crew. We’re so thankful to have this platform and audience, and it means a ton that y’all tune in each week.

Finally, if you liked this format and want to see more, feel free to tweet us your thoughts or leave us a review on Apple Podcasts. Talk soon!

Equity drops every Monday at 7:00 a.m. PDT and Thursday afternoon as fast as we can get it out, so subscribe to us on Apple PodcastsOvercastSpotify and all the casts.

Startups – TechCrunch

Microsoft to open its first sustainable data centre region in Sweden next year

Sweden

In general, the IT industry is evolving at an exponential pace! And the modern-day data centres look nothing like what they used to a few years ago. These days data centres are far more efficient and produce less carbon emission. Right now, a handful of data centres are being built across the world, focusing more on sustainability than never before. 

In this regard, the Redmond giant Microsoft has announced the launch of a world-class, sustainable datacenter region in Sweden in 2021 with a presence in Gävle Sandviken and Staffanstorp. 

The Microsoft Cloud delivered from data centres will enable Swedish businesses to empower employees, engage customers, transform products, and optimise operations supported by advanced data privacy and security. 

Invested €1M

The company claims that continued investment in community development to support new economic opportunities in the region in which it operates and across the country is critical for it. To date, Microsoft has invested $ 1.25M (approx €1M) in Sweden in partnership with 13 organisations to advance STEM programs focused on youth, skilling, and culture.

“We believe that digital transformation should always be both inclusive and sustainable. As such, we will provide digital skills training for up to 150,000 citizens, to help support their employability and empower them to take advantage of the opportunities that this investment brings to Sweden. It’s a game-changer that the new cloud region will be powered by 100 per cent renewable energy, thanks to our partnerships with Vattenfall and a world-class sustainable design,” said Jean-Philippe Courtois, executive vice president and president, Microsoft Global Sales, Marketing and Operations.

Why Sweden?

According to Microsoft, Sweden is a country of strong commitments towards sustainability and innovation. The new datacenter region will be the first hyper-scale cloud region to use the Vattenfall 24/7 solution in a commercial product. 

It enables Microsoft and other Vattenfall customers to see if its 100 per cent renewable energy commitment covers each hour of consumption and to translate sourcing of renewable energy into climate impact.

The company’s data center region in Sweden will seek zero-waste certification and will include a Microsoft Circular Center, designed to extend the life cycle of servers through reuse and support a circular economy for the Microsoft Cloud.

Notably, Sweden’s Microsoft Cloud region will join the largest cloud infrastructure in the world and will deliver: Microsoft Azure, Microsoft 365 and Dynamics 365, and Power Platform. 

The Sweden datacenter region will help customers store data at rest in Sweden and comply with the European Union’s General Data Protection Regulation (GDPR). The new region will also deliver Availability Zones, which are fault-isolated locations within an Azure region, enabling customers to design their applications with additional tolerance to datacenter failures.

Swedish customers and partners are already driving business transformation with the Microsoft Cloud, including H&M Group, Sandvik Coromant, and Accenture Sweden, who have all expressed their intent to use Microsoft Cloud services when available from the new region in Sweden.

Microsoft is also advancing its work with the #SkillUpSweden initiative, announcing a new collaboration with Sigma Young Talent to support young professionals in AI and cybersecurity skills. #SkillUpSweden aims to provide digital skilling opportunities for up to 150,000 Swedes to strengthen their technical competence and builds on Microsoft’s goal announcement this year to help 25 million people globally acquire new digital skills.

Main image credits: Oleksiy Mark/Shutterstock

Startups – Silicon Canals

BOOKR, the Hungarian edtech startup working for literacy, receives over €2 million in funding

BOOKR Kids, a reading-based early learning ‘edu-tainment’ company has disclosed €2 million in new funding and a further €2 million in convertible note. The round is led by Bonitas, a private VC owned by billionaire Sándor Csányi. BOOKR Kids will use the financing to take their English-learning literacy programme BOOKR Class to the global education market,…

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