[MigVax and OurCrowd in The Marker] מכון מחקר ישראלי שמפתח חיסון לקורונה יקבל השקעה של 12 מיליון דולר

פלטפורמת ההשקעות אורקראווד הודיעה היום (ד’) כי היא מובילה השקעה של 12 מיליון דולר במיגווקס, חברה בת של מכון המחקר מיגל, שהוקמה כדי לפתח חיסון נגד קורונה.

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The post [MigVax and OurCrowd in The Marker] מכון מחקר ישראלי שמפתח חיסון לקורונה יקבל השקעה של 12 מיליון דולר appeared first on OurCrowd.

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What To Do If You Want Article Marketing Success

If you want to get into article marketing but think it is too difficult then let this article change your mind. A subject like article marketing is a great thing to get into but just like anything else, the more you know the better chance at success you have. Therefor, let this article help you help yourself get the knowledge you desire.

Utilize the “advanced search” option on your search engine to get the best results for your search. This is especially efficient when doing academic research for a paper. In the “search within a site or domain” option, write “.gov”, or “.edu.” This action only pulls results from sites with these endings. This ensures that the search results come from academic or legal sources, which is crucial to writing a paper or official journal.

Improve your site’s search ranking by including more internal links. When you add new content to the page, link back to previous content. For instance, if you have a blog about recipes and are posting an Italian pasta dish, link back to a previous recipe you wrote about lasagna. When you do this, you automatically boost internal traffic within your site, which can raise your ranking.

Be very personable when you write for your readers. It isn’t always necessary that you use words like “I” or “me”. But, you do want to come across to your readers as a real person. You need to take extra care to ensure that your readers understand that you aren’t just some company looking to profit. You are, but they need to see you in a softer light.

The impulse to post the same article content across various indexes should be withstood. With the flood of article submission sites on the internet, it can seem like a sure bet to maximize your results from just one article. That makes it tempting to take one article and submit it everywhere. This is a major error because search engines have become intelligent; they can detect actions like this and not count the links in these articles when they rank web pages.

To keep your article marketing efforts fresh, vary the formats of your articles frequently. Do not get complacent and stuff new content into the same formula over and over. Use tip lists, how-to’s, anecdotes and other archetypes to add variety to your articles. Not only will varied article formats retain your readers’ interest, but also you will find them more interesting to produce this way.

Enrich your article with other links. Your article may hold a wealth of information, but if you find related topics that your target audience may enjoy, link to them! Readers love when they can trust a writer to help them find more information on a topic, even if it wasn’t written by the author themselves.

Check out your competition. To ensure that you will be gaining readers, research those blogs and websites that offer similar articles to your own. Find out what they are doing, and figure out a way to do it better. Giving a reader something that they cannot anywhere else is a sure way to keep them coming back to you.

Do your keyword research. If you have already written an article, but aren’t sure what to title it, look for commonly searched keywords that will fit the article. Do not use keywords that don’t match up. No one likes to be looking for fishing gear and click on an article about the most recent music videos.

Rewriting programs and services can boost the total volume of articles you can use in a marketing program, but you should not rely on them exclusively. Spun and rewritten articles are not as popular as original content, with readers or search engines. The core of your article marketing campaign should always be high-quality hand-crafted articles.

Try to write freely and don’t focus too hard on things at first. Write the same way you talk and your thoughts will come pouring out on to the page. This will make article writing feel effortless. You can always go back and do a spelling and grammar check after the words are on paper.

Make your article title contain an immediate promise to your reader. People are always looking for information to solve a problem. If you add “5 ways to fix (insert problem), your article will grab much more traffic than a less action-oriented title. Let readers know you have information they want, and all they have to do is read through your article to get it.

When you are creating your own content, write in a way that you are comfortable with. Don’t try to be something you aren’t. Put down the dictionary and stick to language you are comfortable writing and that you believe you readers will be comfortable reading. Readers will be able to tell that you’re not writing in your voice and may possibly skip reading the article.

Try creating your own description tags for the marketing of your articles. Avoid putting a keyword or key phrase into the description if you already have one in the heading, especially if you want the description to be targeted in the search results. Try using a combination of your articles’ snippets, along with a bit of your own written description to help you your search result rankings.

When writing content to market your articles, make sure that it’s current. Most people want to learn the latest and greatest on a subject, not that of “yesterday.” That is of course unless you are writing historically, in which case, “old news” is going to be your “new news.” You need to be aware of what’s new with your topics, especially if they pertain to items such as technology, marketing, design, etc. What worked not too long ago, may not work at all today, so keep your content fresh.

Now that you have a greater understanding of ways you can go about being successful in a subject like article marketing you want to implement all that you learned to the best of your ability. The only way you’re going to see success is if you try. If you do that you’re going to see progress regardless.

What happens if Magic Leap shuts down?

Since first uploading a YouTube teaser video of its tech five years ago, Magic Leap’s presence in the augmented reality industry has been controversial.

Some have lauded the team’s ambitions, while others I’ve talked to say the company’s posturing has dissuaded investors from taking chances on other AR hardware startups, which has hampered the industry’s advance.

Regardless of its impact, Magic Leap carries outsized weight, leading one to question what would happen to other AR companies if the company’s situation worsened.

The company announced layoffs today, with reports indicating that it is dismissing around 1,000 employees — about half of the company. Magic Leap’s added news of a major pivot to enterprise makes it seem like that wasn’t its primary strategy over the past year. From my perspective, the company looks like it is on a path to a fire sale and will be dependent on executing a dramatic turnaround, which grows tougher under current economic conditions.

Magic Leap has few users, so a theoretical shutdown would likely have a lesser impact than other unicorn flare-outs; still, losing a company on the forefront of a technology lauded by many as the next ubiquitous platform will certainly impact others that are striving to bring this tech to market.

The impact for startups moving forward would be nuanced. Without a substantial software suite of its own, Magic Leap relied heavily on developer partnerships, though in recent months many of those seemed to promote enterprise use cases. AR/VR startups are already in a rough position, and one less developer platform could force more companies to de-prioritize headset-based platforms and shift their focus to mobile.

Startups – TechCrunch

Global Balancing Scooter Market 2020 by Latest Research – Ninebot, Inventist, IPS Electric Unicycle, Robstep, Hangzhou Chic Intelligent Technology – Surfacing Magazine

Global Balancing Scooter Market 2020 by Latest Research – Ninebot, Inventist, IPS Electric Unicycle, Robstep, Hangzhou Chic Intelligent Technology  Surfacing Magazine
“nigeria startups when:7d” – Google News

Global Advanced Materials Market 2020 Study By Regions, Type and Product Forecast 2025 – Bandera County Courier

Global Advanced Materials Market 2020 Study By Regions, Type and Product Forecast 2025  Bandera County Courier
“nigeria startups when:7d” – Google News

Wednesday Social Club – Share What Events You Are Attending This Coming Week

Welcome to this week’s Social Club thread.

Share what events and meetups you are going to so we can discover new ways to be social together offline and help grow your local community.

Focus on sharing events that are happening within the next 7 days of this date of this submission. Anything that falls outside of 10 days will be removed, no exceptions.

No duplicate posts. If you happen to be attending an event that is already posted, leave a comment to inform the community that you will also be there.

If you are hoping to organize something on your own, outside of an existing event, feel free to use this thread to rally some people together to meet up.

Please use the following format to share an event:

Event Name and URL: Location: Event Date: Event Time: Event Description: Event Cost: Discount Code: [if applicable]

Please use the following format to organize people to meet up together:

Location: Purpose of getting together: Suggested Places to meet up:

You can also find more support using instant chat on the /r/startups discord.

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Startups – Rapid Growth and Innovation is in Our Very Nature!

Pepper’s bra wants to solve the woes of small-chested women

Ask any woman and she will tell you that most of her bras do not fit her optimally. In fact, a majority of women end up wearing the wrong size. A large part of the problem is that sizing is standardized, unlike women’s bodies. With every passing year, more people are shopping online, meaning fewer opportunities to actually try on bras — a trend that’s only accelerating given the shutdown the world is experiencing right now.

One particular problem, and a widespread one, according to entrepreneurs Jaclyn Fu and Lia Winograd, is that bras are generally too big for small-chested women. It’s the reason the former co-workers came together to found Pepper, a three-year-old, Denver-based startup that’s expressly focused on creating bras that fit smaller cup sizes.

As Fu explains it, most bra companies use a size, say 36C, then apply that same design to other bra sizes, like a 32A. While the step is logistically sound — applying a standard base design to other sizes — it doesn’t translate well into actual fit.

“It means a person who is a 32A is wearing a design that was intended for a 36C, causing fit issues like cup gaps,” says Fu.

Usually, women try to resolve the problem by tightening their bra straps or changing sizes, but Pepper’s solution is to create its own, smaller cup molds from a factory in Medellin, Colombia, where Winograd grew up.

Fu made the first prototype for Pepper based on her own chest size. Since then, she’s gone to customers’ houses to conduct fittings and research. Beyond cup size, Pepper also addresses underwire woes, making its products less curved and shorter to follow the natural size of a smaller-chested woman.

To increase customer engagement, Pepper started virtual one-to-one fit sessions for customers who are buying a bra online for the first time, and like other companies has a “fit quiz” for people to take online, too.

Pepper now sells a wide variety of sizes, all the way from from 30A to 38B, and prices range from $ 48 to $ 54.

Pepper certainly isn’t the only startup trying to fit into the bra industry. Companies like Kala, SlickChicks and ThirdLove all tout comfort and inclusivity in sizing and fitting.

The biggest of the three is ThirdLove, a San Francisco DTC bra and underwear company that has raised $ 68.6 million in known venture capital to date, per Crunchbase. ThirdLove brands itself as a brand that sells a “bra for every body” with inclusive sizes, and is now expanding into retail, international markets and swim and athletic wear. The company was last valued at more than $ 750 million.

It’s unclear how many new brands the market can support, or that can survive this pandemic. Even companies with meaningful market share and fresh capital are struggling to stay afloat as shoppers reduce their spend right now. Earlier this month, ThirdLove laid off 30% of its staff, citing COVID-19’s impact on business.

Even still, Pepper’s founders remain optimistic. Pepper’s Kickstarter $ 10,000 launch campaign — staged in 2017 — was separately funded in less than 10 hours, Fu notes.

The success of that campaign just helped the company secure $ 2 million in seed funding from investors, including Precursor Ventures, New York University Innovation Fund and Denver Angels. Others participating include the co-founder of MyFitnessPal, Albert Lee.

She adds that the company, which employs three people, is “close to profitability” on a $ 3 million revenue run rate. In 2019, most of its sales came directly from consumers on their site — a good sign that its growth ties to user loyalty versus relying on partnerships with retailers.

The nuance of buying a bra has long been an in-person ordeal. But now, because of COVID-19’s spread and the resulting shut down of many brick-and-mortar stores, those who need a new bra might have to turn online for the very first time. It’s an opportunity for companies like Pepper to prove that they can master fit without measuring tape and a changing room.

Startups – TechCrunch