[Appdome in AIThority] Appdome Joins Check Point Technology Partner Program, Introduces Appdome for SandBlast App Protect

Appdome, the industry defining, no-code mobile integration and solutions platform, announced that it has joined Check Point Software Technologies’ OPSEC Technology Partner Program.

Read more here.

The post [Appdome in AIThority] Appdome Joins Check Point Technology Partner Program, Introduces Appdome for SandBlast App Protect appeared first on OurCrowd.

OurCrowd

Is Mobile Marketing A Solution Or A Problem For Your Business?

So, you’ve made it. You’re ready to get into mobile marketing, right? Well, now is the perfect time. You probably have a lot of inquiries on how to start and what to do, but no worries, this article has you covered. Listed below are some tips that will help you get started with your mobile marketing aspirations.

Focus on relevance and timeliness when planning your mobile marketing campaign. Messages received in this format should be brief bursts of information that can be immediately applied. For example, rather than messaging about a sale scheduled weeks in advance, send a reminder shortly before opening hours or provide information not previously available like a change in speaker.

Track your QR codes. There are several free sites online that allow you to keep track of the amount of traffic your QR codes produce. Use this to help you determine which marketing tactics are working best for you and eliminate those that are not quite as effective in attracting new customers.

Building a strong name for yourself in mobile marketing requires work if you want to be a success. A mobile marketer is going to be seen as a businessperson, this means you need to work on your overall reputation to get on the good side of customers.

No customer base every really changes unless the entire market dictates the change, but remember that mobile customers can come or go due to influences outside of your market. If you wish to stay competitive then be up to date with new technology and releases on a daily or weekly basis.

Keep your material clean in order to keep your brand clean. Sending out raw, unfiltered material, even if you think it’s worthy of attention, can be detrimental to your mobile marketing efforts. Things don’t have to be outlandish to draw attention. They just have to be worthy of someone’s time.

What you are saying in your messages is extremely important. When sending out emails to customers, you want to be able to tap into that individuals needs as well as their buying habits. The more detailed you can get; the more that person will be intrigued. Just make sure to keep everything right to the point.

Mention your mobile marketing everywhere you can. Talk about it on your social networking sites, any blogs you have, your e-commerce site, and anywhere else you can think of. You want your customers to realize that they can access your company from where ever they are, and it will be easy for them to do so.

Use A/B testing on your mobile page. User convenience and functionality testing is as crucial for mobile pages as for sites viewed online via desktops. Develop at the same time, two platforms for your mobile page (A/B), and see what platform is most effective with your consumers. Choose the better performing option from the two of them.

Check out the competition. Find out what mobile messaging is like from their perspective. Compare the quality of your messages to theirs and find out if you need to make changes in your strategy. Chances are, they are probably watching what you are doing with your marketing efforts as well.

To pull in new customers, send out SMS messages. In your message, ask people to sign up for your text messaging list. You can send them updates about sales, new products, or other services periodically. Texting is becoming more popular by the day, and it’s a great way to send out information. Keep the messages short, and don’t send them out too often, otherwise many potential customers will cancel the service.

To give your text messages a boost, use multi-media messaging! These messages can use additional features like photos or sound to give your message a bigger impact. These days, most phones can accept multi-media messages, and it’s smart to take full advantage of that. Pictures and music are much harder to ignore than a simple text.

The old rules of telephone marketing also apply to mobile marketing. The telephone call from a sales person during dinner time is one of the quickest ways to lose a sale and a customer. Time your marketing messages for mid-morning to early-afternoon. Do not send messages in the middle of the night or at dinner time.

Don’t forget branding. In your rush to start mobile marketing, you might forget that your mobile marketing efforts need to be integrated into your larger marketing efforts and your brand. Expanding your brand recognition will help bring you more customers, so don’t forget about your brand when communicating with prospective customers via cellphone.

To make sure every customer can get the most out of your ads, test them on a variety of devices. What looks good on one kind of phone might not look good on a different kind of device. Ask friends and your employees to test out your ads for you so that you can confirm they look great on every device.

Integrate all of your social platforms with any location-based accounts that you have. Connect your website, blog, Twitter and Facebook URLs with your location-based pages as soon as possible. All platforms, including your mobile-marketing one, should have a consistent representation of your brand, or you risk confusing your customer base.

When advertising to customers through mobile marketing, make yourself and your brand known immediately. Customers are less likely to buy products or services from those who don’t identify themselves right away. Doing so will make you seem more trustworthy, and make your products and services seem more appealing.

Try to integrate your mobile marketing with the other online resources that you utilize. If you have Facebook, Google, or Twitter, make sure your marketing campaigns are integrated together and work properly with all other promotional efforts. Mention your mobile marketing on all of your online resources from blogs to your website.

Now you are much more prepared when it comes to mobile marketing. You thought that you were ready before, well look at you, now! Hopefully, the tips that were provided, gave you some pointers that will help you get started with your mobile marketing plan so that you can begin marketing like a pro.

Customer Service Is About People, Even When It’s Powered By AI, Chatbots And Other Technology

Even though technology is an essential part of providing customer service–whether today’s latest technology like AI, machine learning, and chatbots; or, as it was for decades, telephone service and not much else–it’s not what customer service, customer support, or customer experience is about.
Forbes – Startups

Jersey Mike’s: A Fresh Approach To Successful Growth And Franchisee Success

Jersey Mike’s has enjoyed great success as one the fastest growing franchises in the last seven years. Its demonstrated its ability to emerge as one of the most successful franchise systems in the U.S. by being able to balance franchise system growth and franchise support and satisfaction.
Forbes – Startups

Batteries, fusion, and hydropower startups that Bill Gates is backing – Technology Times Pakistan

Batteries, fusion, and hydropower startups that Bill Gates is backing  Technology Times Pakistan
“nigeria startups when:7d” – Google News

WJR Business Beat with Jeff Sloan: Big Five Tech Companies (Episode 32)

In a time when small businesses need help more than ever, the big five tech companies are stepping up. These five companies, including Google, Facebook, Amazon, Microsoft, and Apple, are not only providing additional resources to small business, but also much needed funding.

As reported in visualcapitalist.com yesterday, these five companies have a combined market capitalization of over $ 4.7 trillion, and they’re donating a combined total (so far) of $ 1.25 billion in capital and resources.

Hear more from Jeff on this morning’s WJR Business Beat, below:

“By big tech stepping up the way they have and making these donations to small business and supporting small businesses with resources, it really underscores the importance of small business, not only to them, but small business in America.”

– Jeff Sloan


StartupNation exclusive discounts and savings on Dell products and accessories: Learn more here

Tune in to News/Talk 760 AM WJR weekday mornings at 7:11 a.m. for the WJR Business Beat. Listeners outside of the Detroit area can listen live HERE.

The post WJR Business Beat with Jeff Sloan: Big Five Tech Companies (Episode 32) appeared first on StartupNation.

StartupNation

How do you deal with scaling your company during a pandemic while also staying sane???

How do you deal with growing pains and the mental exhaustion from having to scale at lightning speed?

Let me start this off by saying I know my circumstances could be much worse and I am by no means complaining about what’s going on – but I am certainly still stressed and unsure of how to feel.

Backstory: I have been working on a SaaS startup for the past two years, and we officially launched this past fall. It was going well, slow growth but still growth. Then all of the sudden, about a month ago, we became a very essential tool due to COVID-19. We had to scale insanely fast and therefore had to cut corners, so last week when our user base went up by 300%, we crashed several times. It felt like the end of the world. I had anxiety attacks all week long, constantly waking up in the middle of the night to check if it had crashed again. We spent tons of money super fast to fix these growing pain issues, and we’ve somehow cobbled together a temporary fix and a plan for a long term solution, as well. These people could easily just go use a competitor who is more mature but (for the most part) they’re sticking with us which gives me some solace. But now I have to deal with scaling my entire company at a speed I never thought possible in the middle of a pandemic.

On top of that, I just feel so terrible that all of these people who are relying on us are experiencing this shitty intermittent service. It’s not the worst thing in the world to have a slow load time or not the most optimal UI, but I can’t seem to release my fears of people hating us forever because of a bad first impression. You’re supposed to be embarrassed of your first release or else you’ve done it too late, but man is it hard to actually deal with that in practice. I know sometimes you have to “let fires burn” in the beginning, but how did you cope mentally with growing pains and having to ignore the perfectionist voice in your head?

How do you begin to deal with the stress of your startup actually working the way you wanted it to? How do you come to terms with the fact that you can’t put out every fire and make everyone happy? Thank you to anyone who can give their two cents or even just provide an anecdotal story to make me feel like I’m not alone in this.

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Startups – Rapid Growth and Innovation is in Our Very Nature!

Global Orthopedic Soft Tissue Repair and Sports Medicine Market 2020 Growth Potential and Product Development Survey 2025 – Bandera County Courier

Global Orthopedic Soft Tissue Repair and Sports Medicine Market 2020 Growth Potential and Product Development Survey 2025  Bandera County Courier
“nigeria startups when:7d” – Google News