Need advice and examples of perfecting a Facebook vertical

My partner and I are trying to perfect a social media vertical as a stand alone product (think Instagram taking photos and camera from Facebook). In our case we’re trying to take people from Facebook and put them on our app, where we would perfect the process they’re interested in.

Besides Instagram are there any good examples of successful case studies of this? I’ve heard it’s generally hard to do because of the edge FB has due to network effects. Any advice?

submitted by /u/marioslittlebrother
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