Startup success framework: a checklist of all the “stuff” that happens in startups, from launch to exit.

1. LAUNCH

  • Passion
  • Customer Discovery, Product/Market Fit
  • MVP, Prototype
  • Founders, Team
  • Company Mission, Vision, Values, Brand, Website
  • Incorporation, Legal, Accounting, Banking
  • Seed Money, Cap Table
  • Intellectual Property, Brand
  • Advisors
  • Workplace

2. PLANNING

  • Strategic Planning
  • Tactical Planning
  • Business Plan
  • Product Planning
  • Distribution Planning
  • Financial Planning
  • Systems Planning
  • Protection Planning
  • Investor Deck
  • Fundraising
  • Competitors
  • OKRs, KPIs

3. PRODUCT

  • Product Vision
  • Product Strategy
  • Product Roadmap
  • Design Thinking
  • MVP Mindset
  • Availability Strategy
  • Disaster Recovery Strategy
  • Data Strategy
  • Prioritized Backlog
  • New Features, Bugs, Technical Debt
  • Agile Methodology
  • Software Development
  • Continuous Innovation
  • User Community

4. CUSTOMERS

  • Pricing
  • CRM, Marketing Automation
  • Marketing Messaging, Channels, Collateral
  • Advertising
  • Lead Generation
  • Sales Reps, Process
  • Conversion Rates
  • Distribution Plan
  • Customer Service Plan
  • SaaS, ARR, MRR, Churn, CAC, CLV
  • OKRs, KPIs, SLAs
  • Referrals
  • Representative Training
  • User Community

5. OPERATIONS

  • Workplace
  • Processes, Tools
  • Accounting & Banking
  • HR, Payroll & Benefits
  • Investors
  • Dashboards
  • Government
  • Legal
  • Insurances

6. PEOPLE

  • Culture
  • Leadership
  • Employees
  • Contractors
  • Board, Advisors
  • Employee Handbook
  • Professional Development, Career
  • Employee Wellbeing, Team Building, Retention
  • Hiring, Onboarding, Terminations, Resignations
  • Compensation
  • Reorganization

7. SCALE

  • Customer Service Strategy
  • Product Led Growth
  • Continuous Innovation
  • Upsell, Increasing Profits
  • Fundraising
  • Key Hires
  • Partnerships
  • Reorganization
  • Pivots
  • Exit Options
  • Valuation
  • Due Diligence
  • Life After Exit

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Startups – Rapid Growth and Innovation is in Our Very Nature!

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