Social Platform Music Licensing Costs

Hi All

Hope everyone is good.

I know this may be a long shot, but was wondering if anybody knew anything about the kind of music licensing agreements struck up between the major labels and music distributors and social platforms such as; Triller, Tiktok and most recently Snapchat, which allows these platforms to offer their users a big library of popular music for them to use in their videos.

How are these agreements facilitated, what kind of cost do the platforms pay each year in licensing the catalogue(s) of music?

How easy (or difficult) would it be for a new start-up to go about getting such agreements in place?

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